AT&T Unveils 'DirecTV Now' Streaming Television Service
AT&T today announced the debut of a new DirecTV-branded streaming television service, DirecTV Now, which will include various channel bundles at prices ranging from $35 to $70. Packages will include live sports, on-demand content, premium channels, and popular shows.
DirecTV Now will be available starting on November 30, and will give customers the chance to sign up for four different bundles:
- Live a Little - $35 / month (60+ channels)
- Just Right - $50 / month (80+ channels)
- Go Big - $60 / month (100+ channels)
- Gotta Have it - $70 / month (120+ channels)
Customers can check out any of the above packages for free for seven days from the DirecTV Now website, and to celebrate the launch of the service, the "Go Big" package is available for $35 per month for a limited time. Premium channels like HBO and Cinemax can be added to a package for an additional $5 per channel.
On its November 30 launch date, DirecTV Now will be available on both iOS devices and the Apple TV through a dedicated app. AT&T is even offering a special Apple TV deal, giving customers a free Apple TV with the purchase of three months of pre-paid DirecTV Now service.
On its November 30 launch date, DirecTV Now will be available on both iOS devices and the Apple TV through a dedicated app. It will also be available via the web and on Android and Amazon devices.
Along with DirecTV Now, AT&T also announced two additional video streaming services, "FreeView" and "Fullscreen."
FreeView is an ad-supported offering that allows customers to watch some DirecTV television content free of charge, while Fullscreen, which actually debuted earlier this year, is an on-demand streaming service that offers select TV shows and movies aimed at young adults for $5.99 per month.
For AT&T Mobility customers, data used while watching DirecTV Now, FreeView, and Fullscreen in their respective apps will be free while on the AT&T mobile network.