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AT&T Unveils 'DirecTV Now' Streaming Television Service

AT&T today announced the debut of a new DirecTV-branded streaming television service, DirecTV Now, which will include various channel bundles at prices ranging from $35 to $70. Packages will include live sports, on-demand content, premium channels, and popular shows.

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DirecTV Now will be available starting on November 30, and will give customers the chance to sign up for four different bundles:

- Live a Little - $35 / month (60+ channels)
- Just Right - $50 / month (80+ channels)
- Go Big - $60 / month (100+ channels)
- Gotta Have it - $70 / month (120+ channels)

Customers can check out any of the above packages for free for seven days from the DirecTV Now website, and to celebrate the launch of the service, the "Go Big" package is available for $35 per month for a limited time. Premium channels like HBO and Cinemax can be added to a package for an additional $5 per channel.

On its November 30 launch date, DirecTV Now will be available on both iOS devices and the Apple TV through a dedicated app. AT&T is even offering a special Apple TV deal, giving customers a free Apple TV with the purchase of three months of pre-paid DirecTV Now service.

On its November 30 launch date, DirecTV Now will be available on both iOS devices and the Apple TV through a dedicated app. It will also be available via the web and on Android and Amazon devices.

Along with DirecTV Now, AT&T also announced two additional video streaming services, "FreeView" and "Fullscreen."

FreeView is an ad-supported offering that allows customers to watch some DirecTV television content free of charge, while Fullscreen, which actually debuted earlier this year, is an on-demand streaming service that offers select TV shows and movies aimed at young adults for $5.99 per month.

For AT&T Mobility customers, data used while watching DirecTV Now, FreeView, and Fullscreen in their respective apps will be free while on the AT&T mobile network.

Tags: AT&T, DirecTV


Top Rated Comments

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21 weeks ago

Would love an option to choose my channels a la carte. Wasn't Apple working on this?


A la Carte will never happen.
Rating: 12 Votes
21 weeks ago
Offering a free Apple TV essentially if you do the 3 month sign up.... also $5/mo for HBO is a killer deal.
Rating: 12 Votes
21 weeks ago
What's the upside here? Cord-cutters still have a "cord" in that they need internet and will subscribe to DirectTV (a content provider, that's essentially a cable company.) Seems like all this does is get around FCC regulations but in the end you have the same thing—a set top box and a monthly subscription. What's the difference between that and cable?
Rating: 11 Votes
21 weeks ago

Never say never. It's coming...slowly.

https://www.appleworld.today/blog/2016/8/9/we-need-a-la-carte-tv-programming-now

http://fortune.com/2016/03/15/a-la-carte-tv/


The author of that article does not understand how the video content industry works. Or just how expensive it is to create content. In a true a la carte model, most of the content you want will no longer exist. There will be a lot fewer channels and therefore less choice.

But a la carte is available right now.... open iTunes and just subscribe to the content you want.

People who ask for a la carte are living in a dream world where they can get an entire channel for cheap. Not happening.
Rating: 11 Votes
21 weeks ago
As an AT&T customer, cable-cutter, and HBO Now subscriber, this is sounding quite tempting.
Rating: 9 Votes
21 weeks ago
"Hit me up with the deets"

Yeah, this service sounds like it was made by people on the cutting edge fully aware of the current technological trends and definitely not a fifty year old marketing suit trying to be cool with the kids ten years ago.
Rating: 7 Votes
21 weeks ago

I just want local channels so I can stop having a basic cable line.

Get an antenna. OTA signals aren't compressed. The quality is good
Rating: 6 Votes
21 weeks ago

The author of that article does not understand how the video content industry works. Or just how expensive it is to create content. In a true a la carte model, most of the content you want will no longer exist. There will be a lot fewer channels and therefore less choice.

But a la carte is available right now.... open iTunes and just subscribe to the content you want.

People who ask for a la carte are living in a dream world where they can get an entire channel for cheap. Not happening.


Exactly. People have this fairy tale idea that they can get 10% of the channels they want for 10% of the price. It's a golden age of TV content right now. And it's driven by a shared costs model that allows networks to take risks on a wide variety of shows.

If shows/channels are expected to be profitable based purely on their subscribers, things will tighten up quick. Sure, HBO can pull it off. But most channels will start developing content for the lowest common denominator. Sure you could take a chance on a smart edgy cult drama taking off.....or you could produce more cheap reality TV and stuff that appeals to the lowest common denominator to reduce your risk and improve your profit margin.

To me this new DTV service isn't an appeal to older potential cord cutters looking to save a buck or two. It's aimed squarely at younger viewers who consume a lot of content on their devices and may question the need for a TV or subscription service.

My daughter is a college student. She had zero interest in taking a TV to school because she consumes most of her content through Hulu and Netflix. When she graduates, I could see her much more interested in a service like this than a traditional cable/satellite setup.
Rating: 6 Votes
21 weeks ago
I definitely need to see the channel offerings for the Go Big package. Having that $35 price grandfathered is very tempting.
Rating: 6 Votes
21 weeks ago

I agree. I just want around ten channels for a reasonable price, not all the garbage channels I'll never watch.

Also, what about DVR services? 4K content? There will no doubt be extra fees. This is going to get expensive, just like cable is today.


The economics of a la carte are more complicated than that. The 10 channels you like are subsidized by the 'garbage channels' that are out there. (In fact, some of those viewers likely consider your channels 'garbage' and their stuff great...).

A true a la carte pricing structure for 10 channels would likely cost the same as what you spend for a skinny bundle. That is the 'reasonable price'. Any less and content quality and variety would go down because networks would only make shows that appealed to the largest possible audience and took the fewest risks.
Rating: 6 Votes

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