AT&T Unveils 'DirecTV Now' Streaming Television Service

AT&T today announced the debut of a new DirecTV-branded streaming television service, DirecTV Now, which will include various channel bundles at prices ranging from $35 to $70. Packages will include live sports, on-demand content, premium channels, and popular shows.

directvnow
DirecTV Now will be available starting on November 30, and will give customers the chance to sign up for four different bundles:

- Live a Little - $35 / month (60+ channels)
- Just Right - $50 / month (80+ channels)
- Go Big - $60 / month (100+ channels)
- Gotta Have it - $70 / month (120+ channels)

Customers can check out any of the above packages for free for seven days from the DirecTV Now website, and to celebrate the launch of the service, the "Go Big" package is available for $35 per month for a limited time. Premium channels like HBO and Cinemax can be added to a package for an additional $5 per channel.

On its November 30 launch date, DirecTV Now will be available on both iOS devices and the Apple TV through a dedicated app. AT&T is even offering a special Apple TV deal, giving customers a free Apple TV with the purchase of three months of pre-paid DirecTV Now service.

On its November 30 launch date, DirecTV Now will be available on both iOS devices and the Apple TV through a dedicated app. It will also be available via the web and on Android and Amazon devices.

Along with DirecTV Now, AT&T also announced two additional video streaming services, "FreeView" and "Fullscreen."

FreeView is an ad-supported offering that allows customers to watch some DirecTV television content free of charge, while Fullscreen, which actually debuted earlier this year, is an on-demand streaming service that offers select TV shows and movies aimed at young adults for $5.99 per month.

For AT&T Mobility customers, data used while watching DirecTV Now, FreeView, and Fullscreen in their respective apps will be free while on the AT&T mobile network.

Tags: AT&T, DirecTV

Top Rated Comments

(View all)
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50 months ago

Would love an option to choose my channels a la carte. Wasn't Apple working on this?

A la Carte will never happen.
Score: 12 Votes (Like | Disagree)
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50 months ago
Offering a free Apple TV essentially if you do the 3 month sign up.... also $5/mo for HBO is a killer deal.
Score: 12 Votes (Like | Disagree)
Avatar
50 months ago

Never say never. It's coming...slowly.

https://www.appleworld.today/blog/2016/8/9/we-need-a-la-carte-tv-programming-now

http://fortune.com/2016/03/15/a-la-carte-tv/

The author of that article does not understand how the video content industry works. Or just how expensive it is to create content. In a true a la carte model, most of the content you want will no longer exist. There will be a lot fewer channels and therefore less choice.

But a la carte is available right now.... open iTunes and just subscribe to the content you want.

People who ask for a la carte are living in a dream world where they can get an entire channel for cheap. Not happening.
Score: 11 Votes (Like | Disagree)
Avatar
50 months ago
What's the upside here? Cord-cutters still have a "cord" in that they need internet and will subscribe to DirectTV (a content provider, that's essentially a cable company.) Seems like all this does is get around FCC regulations but in the end you have the same thing—a set top box and a monthly subscription. What's the difference between that and cable?
Score: 11 Votes (Like | Disagree)
Avatar
50 months ago
As an AT&T customer, cable-cutter, and HBO Now subscriber, this is sounding quite tempting.
Score: 9 Votes (Like | Disagree)
Avatar
50 months ago
"Hit me up with the deets"

Yeah, this service sounds like it was made by people on the cutting edge fully aware of the current technological trends and definitely not a fifty year old marketing suit trying to be cool with the kids ten years ago.
Score: 7 Votes (Like | Disagree)

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