Jony Ive Said to Be 'As Connected to Product Design as Ever' Following Speculation About His Role

jony_iveOver the last few days, speculation has begun brewing over the potential winding down of Jony Ive's career at Apple, where he works as the company's chief design officer.

During an episode of "The Talk Show" podcast posted last Friday, John Gruber mentioned that he had recently heard Ive has been "checked out or not as directly involved with product design" at Apple, and instead focused on architecture projects for its campuses and retail locations.

Earlier this week, a couple of websites began sharing Gruber's words in stories angled with Ive's lessening involvement at Apple, backed up by the recent release of "Designed by Apple in California," which many look at as the designer's swan song within the company.

Rumors of Ive being "on his way out" of Apple have existed for a while, however, going back to his promotion to chief design officer last year. The position was described as allowing Ive to focus less on management and more on design, or as Gruber said, "the skeptic’s take is that this new arrangement allows Ive to be less involved, period."

Following all of this, Gruber yesterday posted a new blog to clear up his original statement. He reiterated on the second and third-hand sources speaking of Ive's status in the company, stating that no one has directly mentioned Ive has stopped overseeing Apple's day-to-day product design, but what he's heard is from sources who "think" he has. After addressing the nuance he meant to convey during his podcast, Gruber admitted that he's in fact heard from "well-placed sources within Apple" that Ive is as devoted and involved as ever.

Importantly, I’ve also heard from well-placed sources within Apple that there is nothing to this — that while Ive is devoting much of his time and attention to architecture recently (both for the new campus and Apple retail), every aspect of every new product remains as much under his watchful eye as ever. That his chief design officer title isn’t the least bit ceremonial, and instead is an accurate representation of his increased authority.

When I first started seeing these “Gruber thinks Jony Ive is on his way out” stories, I was appalled. It felt like a punch to the gut, because it wasn’t what I meant to convey, and I realize how influential my word is in such regards. But perhaps it was worth it. It shook a few well-placed little birdies out of the tree, all of whom emphasized that Jony Ive is as connected to product design as ever.

Gruber ultimately bet that Ive is "not going anywhere," because the arguments that state the designer is leaving Apple must also argue that he is giving up being a designer altogether, and "that doesn't sound right" to him. Addressing the recently released design book -- which covers all of Ive's history with Apple -- Gruber also mentioned that while it could be construed as a goodbye to Apple, "it feels to me like Ive's heartfelt goodbye to his best friend and colleague, five years gone. I don't think Jony Ive is going anywhere."

Check out the full blog post on Daring Fireball.

Top Rated Comments

Crosscreek Avatar
61 months ago
I think Apple needs some fresh blood and fresh thinking in design beside thinner.
Score: 99 Votes (Like | Disagree)
tencentcat Avatar
61 months ago
Jony Ive was great as long as Steve Jobs was around to give him direction.
Score: 96 Votes (Like | Disagree)
decimortis Avatar
61 months ago
Is he connected to product design with an adapter?
Score: 69 Votes (Like | Disagree)
Nr123*123 Avatar
61 months ago
You don't need a widely acclaimed designer for emojis.
Score: 48 Votes (Like | Disagree)
RogerWilco Avatar
61 months ago
Ive wanted to leave CA and return to England long ago. It wouldn't be a big surprise to see him go and unlike some, I think it might actually benefit Apple to get a fresh perspective and new blood in product design. Now all we need is a CEO who can decide on a coherent product strategy...
Score: 47 Votes (Like | Disagree)
Macist Avatar
61 months ago
You're only as good as your last product and Apple's been churning out some stinkers over the last three years.
Score: 39 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...
iPad Pro Feature Magenta

Mac Otakara: iPad Air 5 to Feature iPad Pro-Like Design, No Design Changes Coming to iPad Mini 6 or iPad 9

Tuesday July 27, 2021 11:06 am PDT by
The next-generation iPad Air will feature a design that's similar to the third-generation iPad Pro, according to Japanese site Mac Otakara. Citing a Chinese supplier, the site says that the fifth-generation iPad Air will continue to feature a 10.9-inch display and a Touch ID button on the side, but it will gain a dual-lens camera system with Wide and Ultra Wide cameras. A LiDAR Scanner is ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...