Apple tonight updated its website with a brand new page teasing a one-day Black Friday shopping event. Apple didn't offer Black Friday deals last year, opting to allow third-party retailers like Best Buy and Target to offer deals instead.
Friday can't come soon enough.
Our one-day shopping event will be here before you know it. Come back this Friday to check off everyone on your list.
Last year, Apple SVP of Retail Angela Ahrendts said the company was backing away from Black Friday promotions because "being good to your employees will always be good for your business."
On its Black Friday website, Apple says that its one-day shopping event will include free shipping on in-stock items ordered by 5 PM. You'll also be able to take part in the event with the Apple Store app and in-store. Those interested in visiting an Apple retail store on Black Friday will need to check their local Apple store's extended holiday hours because there will not be uniform opening and closing times.
Apple has also provided easy links to four holiday gift collections curated by the company, including "Apple gifts," "Music gifts," "Photography gifts" and "Games & Toys."
It's unclear what kind of Black Friday promotion the company will use this year. In the past, Apple has offered gift cards worth variable amounts with the purchase of Apple products. For instance, purchasing a Mac would yield a $100 gift card. However, in its European stores Apple has also opted for more traditional discounts.
