Apple Teases One-Day Black Friday Shopping Event
Apple tonight updated its website with a brand new page teasing a one-day Black Friday shopping event. Apple didn't offer Black Friday deals last year, opting to allow third-party retailers like Best Buy and Target to offer deals instead.

Friday can't come soon enough.
Our one-day shopping event will be here before you know it. Come back this Friday to check off everyone on your list.
Last year, Apple SVP of Retail Angela Ahrendts said the company was backing away from Black Friday promotions because "being good to your employees will always be good for your business."
On its Black Friday website, Apple says that its one-day shopping event will include free shipping on in-stock items ordered by 5 PM. You'll also be able to take part in the event with the Apple Store app and in-store. Those interested in visiting an Apple retail store on Black Friday will need to check their local Apple store's extended holiday hours because there will not be uniform opening and closing times.
Apple has also provided easy links to four holiday gift collections curated by the company, including "Apple gifts," "Music gifts," "Photography gifts" and "Games & Toys."
It's unclear what kind of Black Friday promotion the company will use this year. In the past, Apple has offered gift cards worth variable amounts with the purchase of Apple products. For instance, purchasing a Mac would yield a $100 gift card. However, in its European stores Apple has also opted for more traditional discounts.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
Black Friday is in full swing, and as always this is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...