Claridge's Hotel Reveals Festive Installation by Apple's Jony Ive

by

Apple design chief Jony Ive and longtime collaborator Marc Newson's take on the London hotel Claridge's Christmas tree has been revealed – and perhaps not surprisingly, there's not a bauble in sight.

Ive Christmas tree
Mayfair's landmark festive tree has been drawing crowds since 2009, when notable designers began creating the seasonal decoration each year. But Ive and Newson's interpretation takes the tradition to another level – albeit a minimalist one – by transforming the hotel's lobby into a natural grove of unadorned birch trees as part of a living light and sound installation. The designers had this to say:

Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognising our excitement about the future and things to come. There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology.

Design and style magazine Wallpaper described a scene in which a series of vast four meter-high light boxes line the walls, illuminating black-and-white images of snow-capped silver birch trees, against which "towering cast models of Scots pine rise to a canopy of natural green pine".

The accompanying forest soundscape begins with a dawn chorus and features owls, nightingales, sparrows, and foxes. Synced to the audio is specially choreographed lighting that cycles from sunrise to nighttime, creating a dappled effect in the installation space. At the center of the grove, a smaller sapling tree appears to grow in the transitions of light, which the designers describe as a symbol of the future.

The installation is open to the public and free to enter, and will remain in London's Claridge's hotel throughout the festive season.

Top Rated Comments

(View all)
Avatar
52 months ago
Must say.. They did an awesome job hiding all the dongles needed to power all of that.
Score: 29 Votes (Like | Disagree)
Avatar
52 months ago
I think it looks nice. ¯\_(ツ)_/¯





Score: 20 Votes (Like | Disagree)
Avatar
52 months ago

There's that word again:

"Magical!" :-/
[doublepost=1479644557][/doublepost]

Because Jonny is too busy designing Christmas trees to be worried about updating the Mac line of products?

People seem to have this mistaken notion that Ive exists solely to design Apple products and nothing else.
Score: 17 Votes (Like | Disagree)
Avatar
52 months ago
I'm surprised Sir Jony didn't go with this instead

Score: 14 Votes (Like | Disagree)
Avatar
52 months ago
If only Ivy pit the same effort into his designs that he puts into describing them...
Score: 13 Votes (Like | Disagree)
Avatar
52 months ago
There's that word again:

"Magical!" :-/
[doublepost=1479644557][/doublepost]

Here we go again.

(Braces for next wave of utterly inane criticism and trolling).

On a side note, why is this in the Mac blog?

Because Jonny is too busy designing Christmas trees to be worried about updating the Mac line of products?
Score: 13 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...