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Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar

Apple today uploaded a new MacBook Pro ad to its YouTube channel, showcasing the machine's Touch Bar and comparing it to major inventions throughout time.

Called "Bulbs," the ad features hundreds of exploding lightbulbs alongside brief glimpses of world-changing innovations, starting with fire and running through tilling, blacksmithing, trains, flight, the telephone, the typewriter, toilet paper, the microwave, the television, the freezer, cameras, computers, robotics, and space flight before finishing with a glimpse of the new MacBook Pro.

The ad ends with the lines "Ideas push the world forward" and "Introducing a tool for all the ideas to come" as a MacBook Pro with Touch Bar is displayed. In line with the rest of the ad, an image of a lightbulb is briefly shown on the MacBook Pro's screen before being exploded and unexploded via a quick gesture on the Touch Bar.

Introduced in October, the new MacBook Pro with Touch Bar began arriving in the hands of customers earlier this week and is now available for purchase in some Apple retail stores.

The new MacBook Pro features the first major redesign to the MacBook Pro in four years. It includes a new Touch Bar, Skylake processors, a thinner, smaller body, a larger trackpad, a new keyboard, and more.

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Top Rated Comments

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33 months ago
They should do an ad using the song Singing in the rain. Where a man is doing the dance from the song and it's raining dongles.
Rating: 52 Votes
33 months ago
Penicillin was a discovery that moved the world forward; Touch Bar is a pressure-sensitive strip on a laptop keyboard.

This ad smacks of arrogance.
Rating: 40 Votes
33 months ago
I like the ad more than the new MacBook Pro
Rating: 31 Votes
33 months ago
Everything about this reveal and launch has been embarrassing
Rating: 29 Votes
33 months ago
Wow...most arrogant ad ever! And I'm a so called fanboy...
Rating: 26 Votes
33 months ago
I have a really, really hard time imagining a world without toilet paper. Conversely, I can easily imagine a world without the new MacBook Pro with Touch Bar.

TP is right up there with fire. MBPtb ... not so much.
Rating: 21 Votes
33 months ago
apple hubris on full display. shark, jumped.
Rating: 20 Votes
33 months ago
How did sliced bread not make it in there?
Rating: 20 Votes
33 months ago
"How do we advertise our new MacBook Pros?"

"Obviously we start with malfunctioning light bulbs."

"Oh, of course! And they need to be in a line, too!"

"Exactly. People won't be able to see this ad and think anything but 'MacBook Pro with Touch Bar'."
Rating: 18 Votes
33 months ago

How did sliced bread not make it in there?

Too much gluten and sugar for an Apple ad.
Rating: 14 Votes

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