Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar

Apple today uploaded a new MacBook Pro ad to its YouTube channel, showcasing the machine's Touch Bar and comparing it to major inventions throughout time.

Called "Bulbs," the ad features hundreds of exploding lightbulbs alongside brief glimpses of world-changing innovations, starting with fire and running through tilling, blacksmithing, trains, flight, the telephone, the typewriter, toilet paper, the microwave, the television, the freezer, cameras, computers, robotics, and space flight before finishing with a glimpse of the new MacBook Pro.


The ad ends with the lines "Ideas push the world forward" and "Introducing a tool for all the ideas to come" as a MacBook Pro with Touch Bar is displayed. In line with the rest of the ad, an image of a lightbulb is briefly shown on the MacBook Pro's screen before being exploded and unexploded via a quick gesture on the Touch Bar.

Introduced in October, the new MacBook Pro with Touch Bar began arriving in the hands of customers earlier this week and is now available for purchase in some Apple retail stores.

The new MacBook Pro features the first major redesign to the MacBook Pro in four years. It includes a new Touch Bar, Skylake processors, a thinner, smaller body, a larger trackpad, a new keyboard, and more.

Related Forum: MacBook Pro

Top Rated Comments

Asianpork Avatar
81 months ago
They should do an ad using the song Singing in the rain. Where a man is doing the dance from the song and it's raining dongles.
Score: 52 Votes (Like | Disagree)
nope7308 Avatar
81 months ago
Penicillin was a discovery that moved the world forward; Touch Bar is a pressure-sensitive strip on a laptop keyboard.

This ad smacks of arrogance.
Score: 40 Votes (Like | Disagree)
astoxos Avatar
81 months ago
I like the ad more than the new MacBook Pro
Score: 31 Votes (Like | Disagree)
Aluminum213 Avatar
81 months ago
Everything about this reveal and launch has been embarrassing
Score: 29 Votes (Like | Disagree)
Markusewitz Avatar
81 months ago
Wow...most arrogant ad ever! And I'm a so called fanboy...
Score: 26 Votes (Like | Disagree)
duervo Avatar
81 months ago
I have a really, really hard time imagining a world without toilet paper. Conversely, I can easily imagine a world without the new MacBook Pro with Touch Bar.

TP is right up there with fire. MBPtb ... not so much.
Score: 21 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
maxresdefault

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he...
Hero0013

Best Apple Deals of the Week: 2021 MacBook Pro Gets Massive $500 Markdowns as Samsung Discounts TVs and Memory Accessories

Friday January 27, 2023 11:07 am PST by
As we near the end of January, this week we saw a collection of deals on Apple's iPad Pro, iMac, and the 2021 MacBook Pro. Additionally, we're tracking new sales on TVs and memory accessories from Samsung. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Samsung...