Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar
Apple today uploaded a new MacBook Pro ad to its YouTube channel, showcasing the machine's Touch Bar and comparing it to major inventions throughout time.
Called "Bulbs," the ad features hundreds of exploding lightbulbs alongside brief glimpses of world-changing innovations, starting with fire and running through tilling, blacksmithing, trains, flight, the telephone, the typewriter, toilet paper, the microwave, the television, the freezer, cameras, computers, robotics, and space flight before finishing with a glimpse of the new MacBook Pro.
The ad ends with the lines "Ideas push the world forward" and "Introducing a tool for all the ideas to come" as a MacBook Pro with Touch Bar is displayed. In line with the rest of the ad, an image of a lightbulb is briefly shown on the MacBook Pro's screen before being exploded and unexploded via a quick gesture on the Touch Bar.
Introduced in October, the new MacBook Pro with Touch Bar began arriving in the hands of customers earlier this week and is now available for purchase in some Apple retail stores.
The new MacBook Pro features the first major redesign to the MacBook Pro in four years. It includes a new Touch Bar, Skylake processors, a thinner, smaller body, a larger trackpad, a new keyboard, and more.
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more.
Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans.
Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus.
An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms.
This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo.
Subscribe to the MacRumors YouTube channel for more videos. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he...
As we near the end of January, this week we saw a collection of deals on Apple's iPad Pro, iMac, and the 2021 MacBook Pro. Additionally, we're tracking new sales on TVs and memory accessories from Samsung.
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