Revamped Google Play Music Streams Content Based on User Location, Activity, and Time of Day

Google today announced an overhaul of its Google Play Music streaming platform, with new contextually aware, opt-in music recommendation features that promise a more personal music listening experience.

Building on its stated aim of helping users find the right music for any moment, Google says the fresh take on its streaming service is "smarter, easier to use, and much more assistive", thanks in large part to deeper integration with machine learning technology that allows it to offer content based on user location, time of day, current activity, and music preferences.

google-play-music-redesign-930x634
Central to the overhaul is a redesigned home screen that Google likens to "the ultimate personal DJ", which learns what you like to listen to and when you like to listen to it, presenting content accordingly. Examples include suggesting a users' workout playlist when they arrive at the gym, offering music for unwinding after a day at the office, and recommending additional songs from new artists the user has previously expressed an interest in.

To provide even richer music recommendations based on Google's understanding of your world, we've plugged into the contextual tools that power Google products. When you opt in, we'll deliver personalized music based on where you are and why you are listening — relaxing at home, powering through at work, commuting, flying, exploring new cities, heading out on the town, and everything in between. Your workout music is front and center as you walk into the gym, a sunset soundtrack appears just as the sky goes pink, and tunes for focusing turn up at the library.

In addition to the new opt-in personalization features, the overhauled service also includes a new regularly updated offline playlist based on what users listened to recently, enabling subscribers to listen to their favorite music even if they lose their connection.

Powered by the company's machine learning systems and teams of human curators, Google promises the experience will "keep evolving" and improve the more it's used, whether that's through the company's recently launched Google Home smart speaker, on Chromecast devices such as the new 4K Chromecast Ultra, or its Google Pixel smartphones, which were unveiled last month.

The price of Google Play Music remains $9.99 per month and the company says it's rolling out the revamped service globally this week across iOS, Android, and the web.

Top Rated Comments

Piggie Avatar
55 months ago

Yeah I want google to spy on everything I do more..! No thanks!

You will have to come out of your cave at some point.
Just how good do you think any AI system can ever be for you, or anyone, when you keep everything secret from it?
Exactly like expecting a stranger in the street, who knows nothing about you, being of any use to you.
That's not reality.

Does a boss at work, keep every single thing secret from his or her assistant as they are worried the assistant will be telling everyone else, would not be much use as an assistant then!

Why are you so paranoid?
No one cares where you get your coffee from, or watch some porn. You are not that important, and neither are 99.999% of other people.
Score: 12 Votes (Like | Disagree)
Turnpike Avatar
55 months ago
Both Google and Apple are trying too hard to force too many features into the simple act of listening to music. Can I just buy a few songs and have them on an easy to use player interface please...? PLEEEAASSE....?
Score: 12 Votes (Like | Disagree)
SeaFox Avatar
55 months ago


Google today announced ('https://blog.google/products/google-play/introducing-the-new-google-play-music/') an overhaul of its Google Play Music streaming platform, with new contextually aware, opt-in music recommendation features that promise a more personal music listening experience.

Building on its stated aim of helping users find the right music for any moment, Google says ('https://blog.google/products/google-play/introducing-the-new-google-play-music/') the fresh take on its streaming service is "smarter, easier to use, and much more assistive", thanks in large part to deeper integration with machine learning technology that allows it to offer content based on user location, time of day, current activity, and music preferences.

Oh, boy, Sounds like more homogenization of music tastes. Heaven forbid there be listeners that:

* Are more interested in music from outside their own little corner of the globe.
* Do not work the standard M-F 8-5 job -- and therefore have a different idea of "morning" "midday" "bedtime" and even "weekend".
* Like to rest and chill with heavy metal, but work out to smooth jazz.
* Have tastes that are completely contrary to what some marketroid thinks is "the popular music in this metropolitan area".

I've tried the curated playlists, AI playlists, etc of music services, and you know what? A tweaked iTunes DJ (a feature that is no longer in the program's current version) generally gives me a "radio station" that I enjoy more.
Score: 11 Votes (Like | Disagree)
Aussi3 Avatar
55 months ago
Yeah I want google to spy on everything I do more..! No thanks!
Score: 10 Votes (Like | Disagree)
69Mustang Avatar
55 months ago

Yeah I want google to spy on everything I do more..! No thanks!

Oh, boy, Sounds like more homogenization of music tastes. Heaven forbid there be listeners that...

Everything SeaFox said and still no EQ on IOS.

Both Google and Apple are trying too hard to force too many features into the simple act of listening to music. Can I just buy a few songs and have them on an easy to use player interface please...? PLEEEAASSE....?

Ugh, can't anybody pick their own **** anymore? Why does everything need to be "curated"? Technology is awesome, but it doesn't have to replace every basic human functionality...

Theres a huge difference between AI enriching my life and AI as a tool to monetise my personal data and make it a company's core business.

I swear to Jeebus. Reading comprehension is severely lacking in this thread. Either the quotes above are from people who didn't read the article or seriously didn't understand what they read. It's an OPT-IN option. It's not mandatory, it's not on by default. It takes a conscious decision to choose to use the feature. If someone chooses the feature that means they obviously see it as a value add.

For those of us with common sense, we realize we can continue doing what we've been doing and the feature doesn't affect us at all. I use GPM on a family plan. This feature doesn't appeal to me so I'm not going to opt in. See how easy that is?:rolleyes:
Score: 8 Votes (Like | Disagree)
chr1s60 Avatar
55 months ago

The app does look much cleaner than Apple Music though.

That isn't hard. Apple Music's design is awful.
Score: 5 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
airpods max sim ejector

AirPods Max Headband Removable With Just a SIM Ejector Tool, Hinting at Interchangeable Headbands

Tuesday January 19, 2021 8:25 am PST by
It is possible to remove the headband of AirPods Max with just a standard SIM card ejector tool, hinting at the possibility of interchanging headbands to achieve a different colorway. Image via Prelook In December, MacRumors revealed the large variety of AirPods Max ear cushion color combinations when it became clear that they were magnetically attatched and available for sale separately....
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
shot on iphone 12 apple

Apple Highlights Photos Shot by iPhone 12 Users: Portraits, Cityscapes, and More

Tuesday January 19, 2021 6:05 am PST by
Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...
Apple and Hyundai feature

Apple Car Production Again Linked to Kia Motor's US Plant in Georgia

Tuesday January 19, 2021 4:19 am PST by
Hyundai intends to transition the company's Apple Car involvement to its Kia brand as part of an internal arrangement that could see production move to the U.S., according to a new report today. On Sunday, Korea IT News reported that Apple and Hyundai are seeking a partnership agreement for the upcoming Apple Car by March, and that the electric vehicles could be made at a Georgia factory...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...