Samsung's Share of Smartphone Market Drops to Lowest Level in Nearly Two Years

The latest data from market research firm IDC shows Samsung's share of the worldwide smartphone market dropped to 20% in the third quarter -- its lowest market share since recording 19.9% in the fourth quarter of 2014. IDC estimates Samsung shipped 72.5 million smartphones in the quarter, down 13.5% compared to the estimated 83.8 million smartphones it shipped in the year-ago period.

galaxy-note7-hands-on
The decline can be at least partially attributed to Samsung's disastrous Galaxy Note7 recall in early September, although the impact of that move on the third quarter was limited to only a few weeks. Samsung's market share and financial results will likely suffer more greatly in the fourth quarter as the recall and subsequent discontinuation of the Galaxy Note7 weigh on the entire three-month period.

idc-q3-2016-smartphones
Apple finished runner-up to Samsung as usual with 45.5 million iPhones sold, down 5.3% versus the 48 million iPhones it sold in the same quarter last year. Apple's worldwide market share was 12.5%, down slightly from 13.4% in the year-ago quarter. Samsung's Galaxy Note7 recall could further boost sales of the already-popular iPhone 7 and iPhone 7 Plus heading into the holiday shopping season.

Higher than expected iPhone 7 Plus demand outstripped supply, which should be alleviated through the fourth quarter, helped by new features such as water resistance, faster processing, improved optics, and larger storage capacities. A new "jet black" color option has also proven popular with many carriers and retail partners are still showing the device on back order. IDC believes that the iPhone could witness greater success come next quarter as it stands to likely benefit from the Note 7 recall that took place earlier this month.

Chinese smartphone manufacturers Huawei, OPPO, and Vivo rounded out the top five vendors in the third quarter with 9.3%, 7%, and 5.8% market share respectively. Huawei in particular came within striking distance of Apple with an estimated 33.6 million Android-based handsets shipped in the quarter, including the flagship Huawei P9, representing 23% year-over-year growth.

The possibility of Chinese brands ever surpassing Apple or Samsung in smartphone shipments will greatly depend on their ability to enter the U.S. and European markets, where their presence is currently limited. All smartphone makers also have to deal with an increasingly saturated market that saw only 1% growth in the third quarter. Overall shipments rose totaled an estimated 362.9 million units.

Tags: Samsung, IDC

Top Rated Comments

(View all)
Avatar
47 months ago
"Insert my original and funny explosive pun"
Score: 20 Votes (Like | Disagree)
Avatar
47 months ago
Clearly Samsung's share of market blew up.
Score: 17 Votes (Like | Disagree)
Avatar
47 months ago
I won't disparage against Samsung. It's an unfortunate situation and it only got worse After the replacements being banned by the FAA. In short, Samsung will rebound and consumers will won't abandon them. Samsung will bring a game changer Phone that will be successful.

Damage is done. Time to move on and make it right again. All in due time.
Score: 11 Votes (Like | Disagree)
Avatar
47 months ago
To all the Samsung haters, just remember that competition is a good thing, and there will be a "next time" at some time, and it might hit closer to home.
Score: 10 Votes (Like | Disagree)
Avatar
47 months ago

To all the Samsung haters, just remember that competition is a good thing, and there will be a "next time" at some time, and it might hit closer to home.

Copying and specs marketing is not competition.
Score: 10 Votes (Like | Disagree)
Avatar
47 months ago

To all the Samsung haters, just remember that competition is a good thing, and there will be a "next time" at some time, and it might hit closer to home.

There's competition in other phones besides Samsung. When you put out a phone that endangers people's lives, you deserve all the bad press you get
Score: 9 Votes (Like | Disagree)

Top Stories

Leaker: Apple to Stick With Lightning Over USB-C for 'iPhone 12' Before Going Port-Less Next Year

Tuesday May 26, 2020 2:31 am PDT by
Apple will use a Lightning port instead of USB-C in the upcoming "iPhone 12," but it will be the last major series of Apple's flagship phones to do so, with models set to combine wireless charging and a port-less Smart Connector system for data transfer and syncing in the iPhone "13 series" next year. The above claim comes from occasional Apple leaker and Twitter user "Fudge" (@choco_bit),...

Apple Reissuing Numerous iOS App Updates, Potentially Related to Recent 'This App is No Longer Shared' Bug

Sunday May 24, 2020 9:13 pm PDT by
Over the past few hours, a number of MacRumors readers have reported seeing dozens or even hundreds of pending app updates showing in the App Store on their iOS devices, including for many apps that were already recently updated by the users. In many cases, the dates listed on these new app updates extend back as far as ten days. Apple has not shared any information as to why updates for...

'This App is No Longer Shared' iOS Bug Preventing Some Apps From Opening

Friday May 22, 2020 3:58 pm PDT by
An app bug is causing some iOS users to be unable to open their apps, with affected iPhone and iPad users seeing the message "This app is no longer shared with you" when attempting to access an app. There are multiple complaints about the issue on the MacRumors forums and on Twitter from users who are running into problems. A MacRumors reader describes the issue:Is anyone else experiencing...

16-Inch MacBook Pro, iPad Pro, and iMac Pro With Mini-LED Displays Again Rumored to Launch in 2021

Tuesday May 26, 2020 5:30 am PDT by
Apple plans to release several higher-end devices with Mini-LED displays in 2021, including a new 12.9-inch iPad Pro in the first quarter, a new 16-inch MacBook Pro in the second quarter, and a new 27-inch iMac in the second half of the year, according to Jeff Pu, an analyst at Chinese research firm GF Securities. This timeframe lines up with one shared by analyst Ming-Chi Kuo, who recently...

Jailbreak Tool 'unc0ver' 5.0 Released With iOS 13.5 Compatibility

Sunday May 24, 2020 3:06 pm PDT by
The team behind the "unc0ver" jailbreaking tool for iOS has released version 5.0.0 of its software that claims to have the ability to jailbreak "every signed iOS version on every device" using a zero-day kernel vulnerability by Pwn20wnd, a renowned iOS hacker. The announcement comes just days after it was announced that the tool would soon launch. The unc0ver website highlights how the tool...

Future AirPods to Include 'Ambient Light Sensors' Possibly Related to Rumored Health Features

Monday May 25, 2020 2:53 am PDT by
Apple is reportedly looking to integrate light sensors in a new model of AirPods in the next couple of years, according to a new report today, suggesting their use could be part of rumored upcoming health monitoring features in the true wireless earbuds. In a paywalled article, DigiTimes reports that ASE Technology could be involved in manufacturing the sensors: Apple is expected to...

Top Stories: Apple Glass and iPhone 12 Rumors, iOS 13.5 Update, and More!

Saturday May 23, 2020 6:00 am PDT by
It was another big week for rumors this week, with a flurry of reports about Apple's augmented reality glasses, the iPhone 12, and Apple's "AirPods Studio" over-ear headphones. This week also saw the release of iOS 13.5, bringing a number of health-related updates to Apple's mobile devices. Subscribe to the MacRumors YouTube channel for more videos. Other topics of interest this week included ...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Apple Releases macOS Catalina 10.15.5 With Battery Health Management Features, Fix for Finder Freezing

Tuesday May 26, 2020 1:59 pm PDT by
Apple today released macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. macOS Catalina 10.15.5 comes two months after the launch of macOS Catalina 10.15.4, which introduced Screen Time Communication Limits. macOS Catalina 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the...

'Apple Glass' Rumored to Start at $499, Support Prescription Lenses, and More

Tuesday May 19, 2020 6:30 am PDT by
Front Page Tech host and leaker Jon Prosser today shared several alleged details about Apple's rumored augmented reality glasses, including an "Apple Glass" marketing name, $499 starting price, prescription lens option, and more. The marketing name will be "Apple Glass" The glasses will start at $499 with the option for prescription lenses at an extra cost There will be displays in both...