Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
The Original iPod Turns 15 Years Old
Some speculation went against rumors that the device would be an MP3 player, even suggesting it could be "something more sophisticated such as a component for a home digital stereo system." Still, most reports pointed toward the impending launch of the "iPod," a device that would allow customers to ditch their cumbersome CD players and listen to thousands of songs from one device in their pocket.
In the official keynote address, Jobs referred to the Mac as the focal point of the Apple customer's digital lifestyle, with the new iPod device as the ultra-portable, music-enabled addition to that lifestyle. The iPod launched for $399 with a 5GB hard drive that could hold up to 1,000 songs, a 10-hour battery life, a black and white LCD screen, came equipped with FireWire to enable a connection between it and iTunes on a Mac, and was the size of a deck of cards (2.4" wide, 4" tall, 3/4" thick).
A few individuals who were part of the iPod's launch looked back at the device over the weekend, although Apple itself remained silent on the topic. In the first official promotional video for the iPod, a collection of Apple executives and musicians -- including Phil Schiller, Jony Ive, and Moby -- are seen discussing the creation and impact of the device. Speaking with Entertainment Weekly, Moby remembers "how magical it was," and remarks on how much has changed with the iPod, and its successor in the iPhone, in 15 years.
“It’s a little disconcerting when I look back at the past, but the past still sounds like the future,” Moby says. “I remember when 2002 seemed like an unimaginably far time — like, really far away. Now it’s like a distant past.”The first alternative iPod lineup, dubbed the iPod mini, debuted in 2004, followed by the iPod nano and iPod shuffle in 2005. The iPod touch was eventually introduced as a non-cellular counterpart to the company's iPhone, and became one of the longest-lasting iPod lines to date (six generations), tied with the classic line, but behind the iPod nano (seven generations).
Technology is, obviously, the perfect physical encapsulation of this: “Remember those multicolored clamshell laptops that Apple had?” he says. “Now they seem old and clunky, like a weird pair of sneakers. But at the time, they just represented the future. The same thing with the iPod, at the time it was so futuristic, and now it just seems like an adorable relic.”
In 2016, Apple still manufactures and sells the iPod touch, iPod nano, and iPod shuffle, but the three devices have long been removed from the main toolbar navigation on its website, and are now located under "Music." The three current iPods on sale bear little resemblance to the original device's famous click wheel interface, which was mechanical in the first generation and touch-sensitive in subsequent lines. The last iPod with a click wheel, the iPod Classic, was discontinued by Apple in 2014 and marked the sixth generation of the device.
The iPod began Apple's quest to make music a mainstay in its customers' lives by finding a seamless and effortless way for songs to be carried around, in opposition to the size of CD players and the general confusion at the time over how other MP3 players worked. Today, music is a bigger part of Apple than ever, with Apple Music slowly growing in subscribers and the iPhone now essentially the modern version of the original 5GB iPod from fifteen years ago.
This week at a Mac-focused event, it's also expected that the company will debut the wireless "AirPods." The Bluetooth device will be the newest implementation of its ubiquitous headphone line, which began alongside the iPod in 2001.