The Metropolitan Museum of Art has shared details on its annual 2017 Gala and Costume Institute exhibition, where Apple will be a sponsor for the second year running.

The 2017 event, which will take place on May 1, will have a focus on fashion designer Comme des Garçons's Rei Kawakubo, who will also co-chair the event, alongside Katy Perry, Pharrell Williams, and Vogue editor Anna Wintour. Proceeds from the event go to the Metropolitan Museum of Art Costume Institute.

met gala

Image via Vogue

Last year's fashion/tech themed event was co-chaired by Apple design chief Jony Ive, alongside Taylor Swift, Idris Elba, and others. The intersection of technology and fashion was a fitting choice for Apple's co-sponsoring the 2016 event, as the company came out with its first fashion item, the Apple Watch, in 2015.

Apple's continuing support for the gig outlines its deepening ties with the fashion industry, with the company's timepieces turning up on the wrists of celebrities and in glitzy magazines, Apple stores taking a page out of Burberry's fashion playbook thanks to Apple retail head Angela Ahrendts, and even audio accessories like Beats headphones becoming fashion statements.

Top Rated Comments

mrxak Avatar
112 months ago
I miss the days when Apple wasn't trying to be a fashion company, and just made good computers.
Score: 24 Votes (Like | Disagree)
definitive Avatar
112 months ago
Is he wearing a shower curtain, and a basket on his head?
Score: 20 Votes (Like | Disagree)
mrxak Avatar
112 months ago
NewsFlash! Times change. Apple STILL makes great computers. And they dabble in many other industries too. Not a big deal...
https://buyersguide.macrumors.com/#Mac

Do I really need to say more? In the past year they've sponsored more Fashion Galas than they've released new Macs.

The Mac Pro hasn't been updated in 1040 days!

I would be fine if Apple dabbled in many industries. They have, unfortunately, proved themselves incapable of doing more than one or two things at a time, however, and their obsession with music and fashion is really hurting them in the Mac department.
Score: 12 Votes (Like | Disagree)
newyorksole Avatar
112 months ago
I miss the days when Apple wasn't trying to be a fashion company, and just made good computers.
NewsFlash! Times change. Apple STILL makes great computers. And they dabble in many other industries too. Not a big deal...
Score: 9 Votes (Like | Disagree)
Lenortic577 Avatar
112 months ago
So glad to hear Apple have their priorities right. Fashion show 1st, new Macs 78th. I mean how hard is it to make a ****ing display.
Score: 8 Votes (Like | Disagree)
itsmilo Avatar
112 months ago
Is he wearing a shower curtain, and a basket on his head?
The audience looks delighted to be there too
Score: 7 Votes (Like | Disagree)

Popular Stories

Apple Glass

Apple Smart Glasses: Everything We Know So Far

Wednesday May 21, 2025 8:21 am PDT by
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand. Current Development Status Apple is actively working on new chips specifically...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
WWDC 2025 Banner

Apple Announces WWDC 2025 Schedule, Including Keynote Time

Tuesday May 20, 2025 8:13 am PDT by
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube. During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
macOS 16 visionOS Inspired Feature 1

macOS 16: Everything We Know So Far

Tuesday May 20, 2025 7:31 am PDT by
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system. macOS 16 Name? Every year ...
maxresdefault

OpenAI Buys Jony Ive's AI Startup to 'Completely Reimagine What It Means to Use a Computer'

Wednesday May 21, 2025 10:27 am PDT by
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices. In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...