The Metropolitan Museum of Art has shared details on its annual 2017 Gala and Costume Institute exhibition, where Apple will be a sponsor for the second year running.

The 2017 event, which will take place on May 1, will have a focus on fashion designer Comme des Garçons's Rei Kawakubo, who will also co-chair the event, alongside Katy Perry, Pharrell Williams, and Vogue editor Anna Wintour. Proceeds from the event go to the Metropolitan Museum of Art Costume Institute.

met gala

Image via Vogue

Last year's fashion/tech themed event was co-chaired by Apple design chief Jony Ive, alongside Taylor Swift, Idris Elba, and others. The intersection of technology and fashion was a fitting choice for Apple's co-sponsoring the 2016 event, as the company came out with its first fashion item, the Apple Watch, in 2015.

Apple's continuing support for the gig outlines its deepening ties with the fashion industry, with the company's timepieces turning up on the wrists of celebrities and in glitzy magazines, Apple stores taking a page out of Burberry's fashion playbook thanks to Apple retail head Angela Ahrendts, and even audio accessories like Beats headphones becoming fashion statements.

Top Rated Comments

mrxak Avatar
82 months ago
I miss the days when Apple wasn't trying to be a fashion company, and just made good computers.
Score: 24 Votes (Like | Disagree)
definitive Avatar
82 months ago
Is he wearing a shower curtain, and a basket on his head?
Score: 20 Votes (Like | Disagree)
mrxak Avatar
82 months ago
NewsFlash! Times change. Apple STILL makes great computers. And they dabble in many other industries too. Not a big deal...
https://buyersguide.macrumors.com/#Mac

Do I really need to say more? In the past year they've sponsored more Fashion Galas than they've released new Macs.

The Mac Pro hasn't been updated in 1040 days!

I would be fine if Apple dabbled in many industries. They have, unfortunately, proved themselves incapable of doing more than one or two things at a time, however, and their obsession with music and fashion is really hurting them in the Mac department.
Score: 12 Votes (Like | Disagree)
newyorksole Avatar
82 months ago
I miss the days when Apple wasn't trying to be a fashion company, and just made good computers.
NewsFlash! Times change. Apple STILL makes great computers. And they dabble in many other industries too. Not a big deal...
Score: 9 Votes (Like | Disagree)
Lenortic577 Avatar
82 months ago
So glad to hear Apple have their priorities right. Fashion show 1st, new Macs 78th. I mean how hard is it to make a ****ing display.
Score: 8 Votes (Like | Disagree)
itsmilo Avatar
82 months ago
Is he wearing a shower curtain, and a basket on his head?
The audience looks delighted to be there too
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
mac studio pink

Apple May Not Launch Updated Mac Studio With M2 Ultra Chip Due to Similarity With Upcoming Mac Pro

Sunday February 5, 2023 6:06 am PST by
A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
top stories 4feb2023

Top Stories: New HomePod Launches, iOS 16.3.1 Coming Soon, and More

Saturday February 4, 2023 6:00 am PST by
This week saw the launch of the final product from Apple's January hardware announcements, with the second-generation HomePod making its way into customers' hands. Other news and rumors this week included signs of an interim iOS 16.3.1 bug fix update in the works as we await a fresh round of beta testing for a more significant iOS 16.4 update, a report on the potential dangers of using...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...