Apple Sponsoring Annual Fashion Met Gala for Second Year Running

The Metropolitan Museum of Art has shared details on its annual 2017 Gala and Costume Institute exhibition, where Apple will be a sponsor for the second year running.

The 2017 event, which will take place on May 1, will have a focus on fashion designer Comme des Garçons's Rei Kawakubo, who will also co-chair the event, alongside Katy Perry, Pharrell Williams, and Vogue editor Anna Wintour. Proceeds from the event go to the Metropolitan Museum of Art Costume Institute.

met gala
Image via Vogue

Last year's fashion/tech themed event was co-chaired by Apple design chief Jony Ive, alongside Taylor Swift, Idris Elba, and others. The intersection of technology and fashion was a fitting choice for Apple's co-sponsoring the 2016 event, as the company came out with its first fashion item, the Apple Watch, in 2015.

Apple's continuing support for the gig outlines its deepening ties with the fashion industry, with the company's timepieces turning up on the wrists of celebrities and in glitzy magazines, Apple stores taking a page out of Burberry's fashion playbook thanks to Apple retail head Angela Ahrendts, and even audio accessories like Beats headphones becoming fashion statements.

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39 months ago
I miss the days when Apple wasn't trying to be a fashion company, and just made good computers.
Rating: 24 Votes
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39 months ago
Is he wearing a shower curtain, and a basket on his head?
Rating: 20 Votes
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39 months ago

NewsFlash! Times change. Apple STILL makes great computers. And they dabble in many other industries too. Not a big deal...


https://buyersguide.macrumors.com/#Mac

Do I really need to say more? In the past year they've sponsored more Fashion Galas than they've released new Macs.

The Mac Pro hasn't been updated in 1040 days!

I would be fine if Apple dabbled in many industries. They have, unfortunately, proved themselves incapable of doing more than one or two things at a time, however, and their obsession with music and fashion is really hurting them in the Mac department.
Rating: 12 Votes
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39 months ago

I miss the days when Apple wasn't trying to be a fashion company, and just made good computers.


NewsFlash! Times change. Apple STILL makes great computers. And they dabble in many other industries too. Not a big deal...
Rating: 9 Votes
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39 months ago
So glad to hear Apple have their priorities right. Fashion show 1st, new Macs 78th. I mean how hard is it to make a ****ing display.
Rating: 8 Votes
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39 months ago

Is he wearing a shower curtain, and a basket on his head?


The audience looks delighted to be there too
Rating: 7 Votes
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39 months ago

Is he wearing a shower curtain, and a basket on his head?



Rating: 7 Votes
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39 months ago
Now I'm beginning to understand why Siri is the lamest voice assistant out there.
Rating: 5 Votes
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39 months ago
I don't get the goal here. Apple's biggest fashion item is the Apple Watch, which makes up a small portion of the company and will likely continue to stay small. I'd imagine that many in the fashion world with any influence wouldn't wear an Apple watch for anything more than to see what it is and would instead focus on actual watches with horological value and much higher price tags.
Rating: 5 Votes
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39 months ago
Apple seem to be losing their way and drifting along without any focus.
Rating: 4 Votes
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