Apple Sponsoring Annual Fashion Met Gala for Second Year Running

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The Metropolitan Museum of Art has shared details on its annual 2017 Gala and Costume Institute exhibition, where Apple will be a sponsor for the second year running.

The 2017 event, which will take place on May 1, will have a focus on fashion designer Comme des Garçons's Rei Kawakubo, who will also co-chair the event, alongside Katy Perry, Pharrell Williams, and Vogue editor Anna Wintour. Proceeds from the event go to the Metropolitan Museum of Art Costume Institute.

met gala

Image via Vogue

Last year's fashion/tech themed event was co-chaired by Apple design chief Jony Ive, alongside Taylor Swift, Idris Elba, and others. The intersection of technology and fashion was a fitting choice for Apple's co-sponsoring the 2016 event, as the company came out with its first fashion item, the Apple Watch, in 2015.

Apple's continuing support for the gig outlines its deepening ties with the fashion industry, with the company's timepieces turning up on the wrists of celebrities and in glitzy magazines, Apple stores taking a page out of Burberry's fashion playbook thanks to Apple retail head Angela Ahrendts, and even audio accessories like Beats headphones becoming fashion statements.

Top Rated Comments

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52 months ago
I miss the days when Apple wasn't trying to be a fashion company, and just made good computers.
Score: 24 Votes (Like | Disagree)
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52 months ago
Is he wearing a shower curtain, and a basket on his head?
Score: 20 Votes (Like | Disagree)
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52 months ago

NewsFlash! Times change. Apple STILL makes great computers. And they dabble in many other industries too. Not a big deal...

https://buyersguide.macrumors.com/#Mac

Do I really need to say more? In the past year they've sponsored more Fashion Galas than they've released new Macs.

The Mac Pro hasn't been updated in 1040 days!

I would be fine if Apple dabbled in many industries. They have, unfortunately, proved themselves incapable of doing more than one or two things at a time, however, and their obsession with music and fashion is really hurting them in the Mac department.
Score: 12 Votes (Like | Disagree)
Avatar
52 months ago

I miss the days when Apple wasn't trying to be a fashion company, and just made good computers.

NewsFlash! Times change. Apple STILL makes great computers. And they dabble in many other industries too. Not a big deal...
Score: 9 Votes (Like | Disagree)
Avatar
52 months ago
So glad to hear Apple have their priorities right. Fashion show 1st, new Macs 78th. I mean how hard is it to make a ****ing display.
Score: 8 Votes (Like | Disagree)
Avatar
52 months ago

Is he wearing a shower curtain, and a basket on his head?

The audience looks delighted to be there too
Score: 7 Votes (Like | Disagree)

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