Apple Stores Removing Lead Creative Role After Introducing New 'Creative Pro' Position
Apple has informed retail employees it will be removing the Lead Creative role at its stores, according to multiple sources. The changes should take effect by mid November at all stores except select flagship locations.
Apple will be relegating current Lead Creatives to the role of Creative as part of the transition. A source said pay will remain the same for existing leads, but their current leadership responsibilities will be slowly removed.
The move comes less than three months after Apple introduced a new "Creative Pro" position above Creative. Retail employees holding this position are considered the most knowledgable about Apple products and services, providing customers with advice and expertise about products such as the iPhone. Creative Pros are situated on the sales floor, internally described as the Product Zone.
Popular Stories
Apple's beautiful Passeig de Gràcia store in the heart of Barcelona reopened today, after being closed for around three months for renovations.
According to the Spanish blog Applesfera, the store's large video wall has been replaced with a dedicated Apple Pickup station for online orders. The indoor trees and wood cube seats that surrounded the screen have also been removed. With these...
Apple will be permanently closing three of its retail stores in the U.S. on the evening of Saturday, June 20, according to its website.
Apple Towson Town Center
The locations that are closing:
Apple Trumbull in Trumbull, Connecticut
Apple North County in Escondido, California
Apple Towson Town Center in Towson, Maryland
In April, Apple said it made the "difficult decision" to close...
Apple has teamed up with accessory makers to offer chargers, stands, power banks, cables, and more in bright color options like blue, pink, and teal. The splash of color arrives in time for summer in the U.S. and many other countries.
The new color options are available exclusively from Apple, both online and for in-store pickup.
Notably, one of the accessories added to Apple's online...
