Questionable Claims of Apple's Interest in Sonder's Dynamic E-Ink Keyboard Technology Emerge

Yesterday, a Redditor with the username Foxconninsider posted about a new Smart Keyboard claimed to be a working prototype potentially coming to both iMac and MacBook devices sometime in 2018. Created by Australian startup Sonder and displayed at an event in Tsinghua University in Beijing, the keyboard uses an e-ink display behind the keys of the board to dynamically change the input of the device to the whim of the user, which could range from different languages to social network shortcuts and emojis.

sonder-keyboard

Sonder's own Bluetooth e-ink keyboard, launching this year

The post ties Sonder to Apple through a potential acquisition deal that would integrate Sonder's technology directly into Apple products, which reportedly generated discussion throughout the event, and after it. An excerpt from the original post follows:

I work on Tsinghua university campus, it is like the Chinese MIT. It hosted a Foxconn event where I saw the new Macbook keyboard module design and Apple's 2018 E Ink Magic Keyboard that's a DFT model. (DFT is design for testing).

The startup Sonder makes a smart keyboard module, it has a new magnetic mechanical mechanism and a lit E Ink display which allows for swapping shortcuts and languages etc. I saw it swap between a few programs and languages (English, Japanese, Taiwanese layouts etc).

The Foxconn Innoconn Executive said Apple's PBO (Procurement board office) was closing an acquisition for the startup company that is now registered in Hong Kong for a big return of investment for Foxconn International Holdings and E Ink Holdings.

Aside from the unverifiable nature of the post, the claim is questionable for a number reasons, which together originally led MacRumors to decline to cover the story despite multiple contacts from the source prior to their sharing it on Reddit.

Among the questionable aspects of the story is Foxconn's and Sonder's apparent willingness to confirm Sonder is in discussions with Apple about the keyboard technology. Such talks are typically covered by non-disclosure agreements which would preclude them from acknowledging the discussions.


Today, however, The Guardian is corroborating the story with a claim that "separate to the Reddit report, The Guardian can confirm the Apple CEO, Tim Cook, met with [Sonder founder Francisco] Serra-Martins in China on Wednesday." Cook is currently touring both China and Japan, but The Guardian's confirmation doesn't give specifics as to whether the meeting was simply in passing, or specifically related to a potential acquisition deal.

sonder-2
Regarding the technology at the center of the story, the original Redditor claimed that they "couldn't film the macbook or magic keyboard test units at the event," so the early demo keyboard shown in the video above represents a variation on what was seen at the event. The event's keyboard allegedly had a single e-ink screen for every key on the MacBook, along with a backlit lighting panel. The technology would seemingly be used in future MacBooks and integrated into the iMac's Magic Keyboard lineup.

With so many unconfirmed factors swirling around the story, it remains possible that Sonder itself is attempting to generate interest in its own upcoming Sonder Keyboard, which packs in all of the previously detailed e-ink technology, along with Mac compatibility, at $199. The company expects the keyboard to arrive sometime in the fourth quarter of 2016.

Tag: Sonder

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

KazKam Avatar
119 months ago
Customizable keys have always seemed a cool idea, but in reality they're convoluted, gimmicky, over-fiddly, and over-priced for most users. Most users never mess with key mappings, custom key functions, or macros.

I just want an Apple wireless *extended* keyboard, please.
Score: 19 Votes (Like | Disagree)
caliguy Avatar
119 months ago
Hopefully they redesign Magic Keyboard with the lightning port on the bottom, like Magic Mouse 2. Really just makes so much more sense. /s
Score: 14 Votes (Like | Disagree)
Mac 128 Avatar
119 months ago
there goes the 6 month battery life of wireless keyboards....
No. You need to read more about e-ink.

This would be amazing technology, but not necessarily for the average user.

However, I'm more inclined to think Apple will go with a glass touch screen, virtual keyboard, wi a Taptic Engine before they went this route, and that would definitely drain the battery much faster. But it would also offer an incredible multi-purpose interface for those who need it.
Score: 7 Votes (Like | Disagree)
Rychiar Avatar
119 months ago
there goes the 6 month battery life of wireless keyboards....
Score: 6 Votes (Like | Disagree)
APlotdevice Avatar
119 months ago
No. You need to read more about e-ink.

This would be amazing technology, but not necessarily for the average user.

However, I'm more inclined to think Apple will go with a glass touch screen, virtual keyboard, wi a Taptic Engine before they went this route, and that would definitely drain the battery much faster. But it would also offer an incredible multi-purpose interface for those who need it.
That would be horrible. I've tried "touch-typing" on a touchscreen. Invariably my fingers start to stray the moment I take my eyes off the keys. Haptic wouldn't help that either. You need to be able to feel the edges of the keys and those dimples on two of them.
Score: 5 Votes (Like | Disagree)
bollman Avatar
119 months ago
Finally! The key that's been missing from keyboards for decades!!!

Attachment Image
Score: 5 Votes (Like | Disagree)