Apple Creates 'Orchard' Program to Find Upcoming Marketing Talent

In the past couple of days, several Apple employees have begun tweeting about the Orchard, a new program created by Apple to find upcoming marketing talent. The Cupertino company has also created an Orchard page on its website teasing the program.

appleorchard

The moment is now. Throw everything you know out the window. All in. Head first. Join the Orchard. If you're lucky enough to make the cut, expect to surround yourself with like-minded souls who are as terrified and excited as you are. Be part of a hand-picked team with a plethora of talent. Kick ass together. Panic together. Grow together. Work alongside the brains of all the iconic work you love from Apple. Watch and learn. Trust your gut. Challenge our ways. Have an impact on everything you touch. Be prepared to stumble and fumble and embarrass yourself. It will be messy, and it won't be pretty at times, but if you stick together as a team, you'll build a special bond and something truly great will come out of it all. Take it from us. It's the only way. Does this whole proposal sound crazy to you? Good. We like crazy.

On its jobs page, Apple explains that the Orchard will be made up of 10 participants. Of those 10, there will be 4 art directors, 4 copywriters and 2 strategic planners. The program will last for six months and give participants the opportunity to work and grow alongside Apple's marketing communications team. The Orchard is intended for those with 0 to 3 years of experience.

The goal of the program, according to Apple, is for the "mutual learning and growth of the next generation of Apple thinkers and creators." Participants of the Orchard will also go through a set curriculum, receive mentoring from Apple employees and work on Apple projects. Enrichment opportunities and sessions with leaders of Apple departments outside of marketing will also be available.

Applicants must submit a cover letter, resume and examples of design, marketing or advertising that show a "talent or passion for communication." Applications will only be accepted from October 3 to November 4, and a selection committee will review all applications and screen applicants via FaceTime. In December, finalists will be flown to Apple's Cupertino headquarters for one-on-one interviews. Orchard participants will then be with the company from January 16, 2017 to August 25, 2017. All participants will be given a competitive salary and a relocation package.

This isn't the first time Apple has created a program intended to educate the next generation of Apple employees. In 2011, Apple created Apple University, an internal program to teach new employees about management techniques and the history of how Apple has approached problems and decisions.

Update: Apple has pulled the webpage describing the Orchard program, but the job listings remain available.

Top Rated Comments

Bubba Satori Avatar
73 months ago
How about creating a program to create new Macs?
Score: 20 Votes (Like | Disagree)
Bubba Satori Avatar
73 months ago
('https://www.macrumors.com/2016/10/05/apple-creates-orchard-upcoming-marketing-talent/')


In the past couple of days, several ('https://twitter.com/atn/status/783162303134863361') Apple employees have begun tweeting ('https://twitter.com/alexpico/status/783171555127734272') about the Orchard, a new program created by Apple to find upcoming marketing talent. The Cupertino company has also created an Orchard page ('http://www.apple.com/the-orchard/') on its website teasing the program.


On its jobs page ('https://jobs.apple.com/us/search?#specs&ss=the%20Orchard&t=0&so=&lo=0*USA&pN=0&openJobId=52088763'), Apple explains that the Orchard will be made up of 10 particpants. Of those 10, there will be 4 art directors, 4 copywriters and 2 strategic planners. The program will last for six months and give participants the opportunity to work and grow alongside Apple's marketing communications team. The Orchard is intended for those with 0 to 3 years of experience.

The goal of the program, according to Apple, is for the "mutual learning and growth of the next generation of Apple thinkers and creators." Participants of the Orchard will also go through a set curriculum, receive mentoring from Apple employees and work on Apple projects. Enrichment opportunities and sessions with leaders of Apple departments outside of marketing will also be available.

Applicants must submit a cover letter, resume and examples of design, marketing or advertising that show a "talent or passion for communication." Applications will only be accepted from October 3 to November 4, and a selection committee will review all applications and screen applicants via FaceTime. In December, finalists will be flown to Apple's Cupertino headquarters for one-on-one interviews. Orchard participants will then be with the company from January 16, 2017 to August 25, 2017. All participants will be given a competitive salary and a relocation package.

This isn't the first time Apple has created a program intended to educate the next generation of Apple employees. In 2011, Apple created ('https://www.macrumors.com/2011/10/06/steve-jobs-legacy-to-live-on-in-apple-university/') Apple University, an internal program to teach new employees about management techniques and the history of how Apple has approached problems and decisions.

Article Link: Apple Creates 'Orchard' Program to Find Upcoming Marketing Talent ('https://www.macrumors.com/2016/10/05/apple-creates-orchard-upcoming-marketing-talent/')
It takes real talent to market old stuff.
Score: 17 Votes (Like | Disagree)
iMember Avatar
73 months ago
I don't have a college degree in marketing. but I'm 100% sure! that the number 1 most imortant thing in marketing.. is to have a great product! the majority of people are not stupid
Score: 14 Votes (Like | Disagree)
Larry-K Avatar
73 months ago
By the way, that logo is rubbish.
Score: 13 Votes (Like | Disagree)
BiAry Avatar
73 months ago
When marketing matters more than tech
Score: 10 Votes (Like | Disagree)
Larry-K Avatar
73 months ago
Marketing creates the demand to make investment in tech possible and accessible to many. So yes it's more important.
Spoken like a true marketing major.
Score: 7 Votes (Like | Disagree)

Popular Stories

Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
airpodsproinear

Apple Facing Lawsuit After AirPods Allegedly Ruptured Child's Eardrums With Amber Alert

Tuesday May 17, 2022 11:40 am PDT by
Apple's AirPods ruptured the eardrums of a 12-year-old boy in 2020 when a loud Amber Alert was issued, according to a lawsuit filed against Apple in California (via Law360). The child, identified as B.G. in the filing, was watching a movie on Netflix on his iPhone in 2020 while wearing AirPods Pro. The AirPods Pro were allegedly set at a low volume, but an Amber Alert sounded without warning ...
apple store palo alto

Apple Reinstating Employee Mask Mandate at Approximately 100 U.S. Retail Stores

Tuesday May 17, 2022 11:11 am PDT by
Apple retail employees at around 100 stores will need to go back to wearing a mask while working, according to Bloomberg's Mark Gurman. Apple is mandating masks for employees again due to a rising number of COVID cases across the United States. Customers who visit an Apple Store are not required to wear a mask at this time, but Apple is continuing to recommend masks for all Apple Store...