New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Creates 'Orchard' Program to Find Upcoming Marketing Talent

In the past couple of days, several Apple employees have begun tweeting about the Orchard, a new program created by Apple to find upcoming marketing talent. The Cupertino company has also created an Orchard page on its website teasing the program.

appleorchard
The moment is now. Throw everything you know out the window. All in. Head first. Join the Orchard. If you're lucky enough to make the cut, expect to surround yourself with like-minded souls who are as terrified and excited as you are. Be part of a hand-picked team with a plethora of talent. Kick ass together. Panic together. Grow together. Work alongside the brains of all the iconic work you love from Apple. Watch and learn. Trust your gut. Challenge our ways. Have an impact on everything you touch. Be prepared to stumble and fumble and embarrass yourself. It will be messy, and it won't be pretty at times, but if you stick together as a team, you'll build a special bond and something truly great will come out of it all. Take it from us. It's the only way. Does this whole proposal sound crazy to you? Good. We like crazy.
On its jobs page, Apple explains that the Orchard will be made up of 10 participants. Of those 10, there will be 4 art directors, 4 copywriters and 2 strategic planners. The program will last for six months and give participants the opportunity to work and grow alongside Apple's marketing communications team. The Orchard is intended for those with 0 to 3 years of experience.

The goal of the program, according to Apple, is for the "mutual learning and growth of the next generation of Apple thinkers and creators." Participants of the Orchard will also go through a set curriculum, receive mentoring from Apple employees and work on Apple projects. Enrichment opportunities and sessions with leaders of Apple departments outside of marketing will also be available.

Applicants must submit a cover letter, resume and examples of design, marketing or advertising that show a "talent or passion for communication." Applications will only be accepted from October 3 to November 4, and a selection committee will review all applications and screen applicants via FaceTime. In December, finalists will be flown to Apple's Cupertino headquarters for one-on-one interviews. Orchard participants will then be with the company from January 16, 2017 to August 25, 2017. All participants will be given a competitive salary and a relocation package.

This isn't the first time Apple has created a program intended to educate the next generation of Apple employees. In 2011, Apple created Apple University, an internal program to teach new employees about management techniques and the history of how Apple has approached problems and decisions.

Update: Apple has pulled the webpage describing the Orchard program, but the job listings remain available.



Top Rated Comments

(View all)

25 weeks ago
How about creating a program to create new Macs?
Rating: 20 Votes
25 weeks ago

('//www.macrumors.com/2016/10/05/apple-creates-orchard-upcoming-marketing-talent/')


In the past couple of days, several ('https://twitter.com/atn/status/783162303134863361') Apple employees have begun tweeting ('https://twitter.com/alexpico/status/783171555127734272') about the Orchard, a new program created by Apple to find upcoming marketing talent. The Cupertino company has also created an Orchard page ('http://www.apple.com/the-orchard/') on its website teasing the program.


On its jobs page ('https://jobs.apple.com/us/search?#specs&ss=the%20Orchard&t=0&so=&lo=0*USA&pN=0&openJobId=52088763'), Apple explains that the Orchard will be made up of 10 particpants. Of those 10, there will be 4 art directors, 4 copywriters and 2 strategic planners. The program will last for six months and give participants the opportunity to work and grow alongside Apple's marketing communications team. The Orchard is intended for those with 0 to 3 years of experience.

The goal of the program, according to Apple, is for the "mutual learning and growth of the next generation of Apple thinkers and creators." Participants of the Orchard will also go through a set curriculum, receive mentoring from Apple employees and work on Apple projects. Enrichment opportunities and sessions with leaders of Apple departments outside of marketing will also be available.

Applicants must submit a cover letter, resume and examples of design, marketing or advertising that show a "talent or passion for communication." Applications will only be accepted from October 3 to November 4, and a selection committee will review all applications and screen applicants via FaceTime. In December, finalists will be flown to Apple's Cupertino headquarters for one-on-one interviews. Orchard participants will then be with the company from January 16, 2017 to August 25, 2017. All participants will be given a competitive salary and a relocation package.

This isn't the first time Apple has created a program intended to educate the next generation of Apple employees. In 2011, Apple created ('//www.macrumors.com/2011/10/06/steve-jobs-legacy-to-live-on-in-apple-university/') Apple University, an internal program to teach new employees about management techniques and the history of how Apple has approached problems and decisions.

Article Link: Apple Creates 'Orchard' Program to Find Upcoming Marketing Talent ('//www.macrumors.com/2016/10/05/apple-creates-orchard-upcoming-marketing-talent/')


It takes real talent to market old stuff.
Rating: 17 Votes
25 weeks ago
I don't have a college degree in marketing. but I'm 100% sure! that the number 1 most imortant thing in marketing.. is to have a great product! the majority of people are not stupid
Rating: 14 Votes
25 weeks ago
By the way, that logo is rubbish.
Rating: 13 Votes
25 weeks ago
When marketing matters more than tech
Rating: 10 Votes
25 weeks ago

Marketing creates the demand to make investment in tech possible and accessible to many. So yes it's more important.

Spoken like a true marketing major.
Rating: 7 Votes
25 weeks ago

Marketing creates the demand to make investment in tech possible and accessible to many. So yes it's more important.

Nope, you got it backward.

Bad marketing is used to sell dull crap as delightful innovation, that's for when you're out of ideas; good marketing is used to sell great ideas as desirable products.
Rating: 6 Votes
25 weeks ago

Vector? Much too functional and Old-School.

In all likelihood they're cobbling together a PNG and a free font.


LOL!!!!
[doublepost=1475720823][/doublepost]

Well there are slick salespeople out there that can sell bad products. In fact I just saw one recently.


..at Apple's last keynote.
Rating: 5 Votes
25 weeks ago

The engagement is 6 months.

https://jobs.apple.com/us/search?#specs&ss=the Orchard&t=0&so=&lo=0*USA&pN=0&openJobId=52088763 ('https://jobs.apple.com/us/search?#specs&ss=the%20Orchard&t=0&so=&lo=0*USA&pN=0&openJobId=52088763')

For up and coming people it's a great opportunity .


Yup. And contrary to the post I was responding to saying it is "6 months of free labor" (you know, because Apple is greedy, buh blah, buh blah, buh blah...), Apple does pay a competitive salary and relocation expenses.

Quite an excellent opportunity for anyone starting out. And after six months, I suspect those who show promise and ambition might get an offer for permanent employment.

Amazing how some here will just makes stuff up in order to bash Apple. So much hate...
Rating: 4 Votes
25 weeks ago

It takes real talent to market old stuff.

It takes real courage ;)
Rating: 4 Votes

[ Read All Comments ]