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Apple Edges Samsung to Top U.S. PC Customer Satisfaction Survey for 13th Consecutive Year

mac-familyThe American Customer Satisfaction Index (ACSI) today released its latest results [PDF] on U.S. consumer satisfaction in the personal computer industry, including tablets, with Apple narrowly topping the charts for the thirteenth consecutive year.

Apple maintained its year-ago score of 84 out of 100 in the survey, consisting of interviews with 3,500 customers chosen at random and contacted via email in June to share their experiences with recently purchased products like Macs and iPads.

Samsung, in its second year of ACSI tracking, trailed just one point behind Apple with a score of 83 out of 100, a 6.4% rise compared to its 2015 score.

Much like the smartphone category, the personal computer industry has become a race between Apple and Samsung for both market share and customer satisfaction. Apple and Samsung dominate market share in the tablet category, but the two companies take divergent views on the future of tablets. Apple continues to add laptop-like functionality to iPads, while Samsung sees tablets as additional devices for entertainment and browsing that complement—but not replace—laptops.
Amazon, which manufactures affordable Kindle tablets but not traditional PCs, finished third in customer satisfaction with an 80 out of 100 score, while PC makers Acer, ASUS, Dell, HP, Lenovo, and Toshiba rounded off the list with scores between 73 and 78. ACSI's scores are calculated using its so-called cause-and-effect econometric model, which it says is based upon survey-measured inputs of customer expectations, perceptions of quality, and perceptions of value.

While Apple's customer satisfaction remains characteristically strong, many customers are getting impatient with the current state of the Mac lineup. Beyond the 12-inch MacBook, our own Buyer's Guide lists all Mac models as Don't Buy due to the lack of updates in several hundreds of days. iMac: 350 days. MacBook Pro: 497 days. MacBook Air: 568 days. Mac mini: 712 days. Mac Pro: 1,013 days. The latest word is that new MacBook Pro and MacBook Air models with USB-C could launch as soon as October.

Tags: Samsung, ACSI

Top Rated Comments

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37 months ago
apple makes computers?
Rating: 59 Votes
37 months ago
Not surprising at all. iMac is by far the best desktop computer on the market, the MacBook is great, and hopefully new MacBook Pros will continue that trend.

I would add a personal anecdote. I will never forget when Apple replaced a two year old notebook because it broke down for the 4th time. They literally called to say "We're sorry. This isn't the kind of experience we want for our customers."

Then they asked if it would be okay to replace this machine with a brand new one - two generations ahead - and I said... Ah, yeah? Yeah, that would be fine. LOL
Rating: 25 Votes
37 months ago
Pretty impressive how Apple stayed on top even with old hardware. Nevertheless, it really is time to refresh the Mac line. Apple cannot become complacent.
Rating: 20 Votes
37 months ago
If they had given us new MacBook Pros, Samsung would be eating their dust right now.
Rating: 17 Votes
37 months ago
Except for MR readers.
Rating: 15 Votes
37 months ago
I really hope that means a wake-up call for Apple. If Samsung has reached this high in user satisfaction, Apple should definitely start focusing more on their Mac lineup if THEY want a high level of user satisfaction.
Rating: 13 Votes
37 months ago
Put me in the 16%. Apple's new trackpads and keyboards suck. The quality control in the OS has been in decline since 10.9. They have removed discrete graphics from mac minis. They charge ridiculous money for storage upgrades while moving to proprietary interfaces that prevent customers from performing their own storage upgrades.
Rating: 11 Votes
37 months ago

iMac is by far the best desktop computer on the market

False; a desktop cant be 'best' when it comes shipped with a crippled mobile GPU and some of the worst airflow imaginable, so bad that it has to downthrottle the CPU to save it from overheating; this was confirmed by LinusTechTips in the video below:

Rating: 11 Votes
37 months ago

If they had given us new MacBook Pros, Samsung would be eating their dust right now.

Not even that. If they just dropped the spinning drives and dropped the pricing, the satisfaction would be way up.
Rating: 8 Votes
37 months ago
Dear Mac Rumors

Thank you for running this article. However, you seem to have included a black 'trash can' shaped object to the left of the Macs. We don't know what that is, so can you please remove it from the photograph? It's almost as if we have a product that we've forgotten exists and are totally ignoring. As we're rated so high in customer satisfaction, that can't possibly be the case so it must be an error on your part.


Apple Marketing Dept
Secret Bunker
Somewhere in Cupertino
Rating: 6 Votes

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