The American Customer Satisfaction Index (ACSI) today released its latest results on U.S. consumer satisfaction in the personal computer industry, including tablets, with Apple narrowly topping the charts for the thirteenth consecutive year.
Apple maintained its year-ago score of 84 out of 100 in the survey, consisting of interviews with 3,500 customers chosen at random and contacted via email in June to share their experiences with recently purchased products like Macs and iPads.
Samsung, in its second year of ACSI tracking, trailed just one point behind Apple with a score of 83 out of 100, a 6.4% rise compared to its 2015 score.
Much like the smartphone category, the personal computer industry has become a race between Apple and Samsung for both market share and customer satisfaction. Apple and Samsung dominate market share in the tablet category, but the two companies take divergent views on the future of tablets. Apple continues to add laptop-like functionality to iPads, while Samsung sees tablets as additional devices for entertainment and browsing that complement—but not replace—laptops.
Amazon, which manufactures affordable Kindle tablets but not traditional PCs, finished third in customer satisfaction with an 80 out of 100 score, while PC makers Acer, ASUS, Dell, HP, Lenovo, and Toshiba rounded off the list with scores between 73 and 78. ACSI's scores are calculated using its so-called cause-and-effect econometric model, which it says is based upon survey-measured inputs of customer expectations, perceptions of quality, and perceptions of value.
While Apple's customer satisfaction remains characteristically strong, many customers are getting impatient with the current state of the Mac lineup. Beyond the 12-inch MacBook, our own Buyer's Guide lists all Mac models as Don't Buy due to the lack of updates in several hundreds of days. iMac: 350 days. MacBook Pro: 497 days. MacBook Air: 568 days. Mac mini: 712 days. Mac Pro: 1,013 days. The latest word is that new MacBook Pro and MacBook Air models with USB-C could launch as soon as October.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.
MacRumors...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Wednesday June 25, 2025 2:08 pm PDT by Joe Rossignol
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.
The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
Not surprising at all. iMac is by far the best desktop computer on the market, the MacBook is great, and hopefully new MacBook Pros will continue that trend.
I would add a personal anecdote. I will never forget when Apple replaced a two year old notebook because it broke down for the 4th time. They literally called to say "We're sorry. This isn't the kind of experience we want for our customers."
Then they asked if it would be okay to replace this machine with a brand new one - two generations ahead - and I said... Ah, yeah? Yeah, that would be fine. LOL
Pretty impressive how Apple stayed on top even with old hardware. Nevertheless, it really is time to refresh the Mac line. Apple cannot become complacent.
I really hope that means a wake-up call for Apple. If Samsung has reached this high in user satisfaction, Apple should definitely start focusing more on their Mac lineup if THEY want a high level of user satisfaction.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.