Nintendo Shares Jump by 25% on 'Pokémon Go' Mobile Success

Nintendo shares jumped by nearly a quarter today following the runaway success of its long-awaited Pokémon Go mobile game released last week (via Reuters).

Stock spiked as much as 25% ($7.5 billion), a record since it began trading in Tokyo in 1983. According to Bloomberg, shares of the Kyoto-based company have climbed 34% in the past two days of trading after the game was released for iPhone and Android devices.

Pokemon GO iOS screenshots
For those unfamiliar with Pokémon Go, the game uses augmented reality and real-world maps so users can venture into the real world to look for Pokémon to capture. Once collected, Pokémon can be leveled up and used for battle, with in-app purchases forming part of the game's progress mechanic.

The game debuted at the top of the App Store's Free Apps Chart in the U.S., Australia and New Zealand last week and is set to be released in Japan and other major markets soon.

The game itself was created by Niantic, spun off from Google last year, and The Pokémon Company. Nintendo owns a third of Pokémon Company and both have undisclosed stakes in Niantic.

Many iPhone users in India, Singapore, Germany and the U.K. appear to be unwittingly downloading fake app Go Catch Em All, which is also hovering around the top spot in regional Free Apps charts. Pocket Go Poke Evolution and Poke Poke Go are two other clones feeding off Nintendo's success story.

Speaking to TechInsider, Pokémon developers Niantic promised that Go players will soon be able to trade characters, encouraging more interaction in the AR world. Other new features will include more ways to play with Pokéstops and Gyms (the landmarks where players restock on items, gain experience, and battle other users for control).

Pokemon GO is available in the App Store for free. [Direct Link]



Top Rated Comments

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35 months ago
We've gone on multiple, hour long, after dinner walks in nice scenic areas as a family thanks to this game. That's priceless.
Rating: 18 Votes
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35 months ago

Which is kinda sad that you, as a family, needed a game to do so...


How to tell you're in an MR forum?

When people have to crap on someone else for going out as a family. Some things never change.
Rating: 11 Votes
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35 months ago
Just wanna pop in before the slew of negative comments. I've had a blast reliving my childhood and going out catching Pokemon. I've gotten more exercise this past week than I think I have in any given year :p Not to mention how many other GO players I've met, and new friends I've made! This has been awesome so far.
Rating: 8 Votes
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35 months ago
Immagine what Mario could to to the shares :D
Rating: 7 Votes
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35 months ago
Good for them, they needed it!
Rating: 6 Votes
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35 months ago

Immagine what Mario could to to the shares :D

I am not sure people would want to chase hairy men in parks, like they do with Pokemon.....


*Hides*
Rating: 6 Votes
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35 months ago
Now if only Apple released an iPhone with generous battery life, then its shares will probably jump 25% as well!
(seeing that the app consumers an exorbitant amount of battery).
Rating: 5 Votes
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35 months ago

We've gone on multiple, hour long, after dinner walks in nice scenic areas as a family thanks to this game. That's priceless.


Heh, a few of my basement-dwelling colleagues said the same. They've seen more sunlight these past few days than they normally would in a month.

Anything that encourages getting a bit of fresh air and going on a walk is absolutely fine by me! :)
Rating: 4 Votes
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35 months ago
Remember Draw Something?

While I agree this has been an international phenomenon, I wonder if it'll have legs.
Rating: 3 Votes
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35 months ago

And it's not better than them sitting at home? That's what you're saying? "you're just looking at your phones anyway, so you may as well just stay at home and not get out and walk."


My kids don't like veggies. So I mix them into other foods they do like so they'll eat them. I guess that makes me "sad". Better to let them not eat veggies at all.
Rating: 3 Votes
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