Nintendo shares jumped by nearly a quarter today following the runaway success of its long-awaited Pokémon Go mobile game released last week (via Reuters).

Stock spiked as much as 25% ($7.5 billion), a record since it began trading in Tokyo in 1983. According to Bloomberg, shares of the Kyoto-based company have climbed 34% in the past two days of trading after the game was released for iPhone and Android devices.

Pokemon GO iOS screenshots
For those unfamiliar with Pokémon Go, the game uses augmented reality and real-world maps so users can venture into the real world to look for Pokémon to capture. Once collected, Pokémon can be leveled up and used for battle, with in-app purchases forming part of the game's progress mechanic.

The game debuted at the top of the App Store's Free Apps Chart in the U.S., Australia and New Zealand last week and is set to be released in Japan and other major markets soon.

The game itself was created by Niantic, spun off from Google last year, and The Pokémon Company. Nintendo owns a third of Pokémon Company and both have undisclosed stakes in Niantic.

Many iPhone users in India, Singapore, Germany and the U.K. appear to be unwittingly downloading fake app Go Catch Em All, which is also hovering around the top spot in regional Free Apps charts. Pocket Go Poke Evolution and Poke Poke Go are two other clones feeding off Nintendo's success story.

Speaking to TechInsider, Pokémon developers Niantic promised that Go players will soon be able to trade characters, encouraging more interaction in the AR world. Other new features will include more ways to play with Pokéstops and Gyms (the landmarks where players restock on items, gain experience, and battle other users for control).

Pokemon GO is available in the App Store for free. [Direct Link]

Top Rated Comments

KenBotwinick Avatar
86 months ago
We've gone on multiple, hour long, after dinner walks in nice scenic areas as a family thanks to this game. That's priceless.
Score: 18 Votes (Like | Disagree)
EricTheHalfBee Avatar
86 months ago
Which is kinda sad that you, as a family, needed a game to do so...
How to tell you're in an MR forum?

When people have to crap on someone else for going out as a family. Some things never change.
Score: 11 Votes (Like | Disagree)
JohnApples Avatar
86 months ago
Just wanna pop in before the slew of negative comments. I've had a blast reliving my childhood and going out catching Pokemon. I've gotten more exercise this past week than I think I have in any given year :p Not to mention how many other GO players I've met, and new friends I've made! This has been awesome so far.
Score: 8 Votes (Like | Disagree)
8692574 Avatar
86 months ago
Immagine what Mario could to to the shares :D
Score: 7 Votes (Like | Disagree)
T'hain Esh Kelch Avatar
86 months ago
Immagine what Mario could to to the shares :D
I am not sure people would want to chase hairy men in parks, like they do with Pokemon.....


*Hides*
Score: 6 Votes (Like | Disagree)
Andres Cantu Avatar
86 months ago
Good for them, they needed it!
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off)

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...