The latest numbers from research firm Gartner reveal that the smartphone industry continues to be a virtual two-horse race between iOS and Android. The operating systems combined for a record 99.1% worldwide market share in the second calendar quarter of 2016, compared to 96.8% in the year-ago period.
Android remained the world's most widely used smartphone operating system with 86.2% market share in the second quarter, up from 82.2% a year ago, while iOS dropped to 12.9% market share from 14.6% in the year-ago period. Windows and BlackBerry smartphones continued their long-running descent, dropping to 0.6% and 0.1% market share worldwide respectively.
Units in thousands
iOS and Android achieving a 99% duopoly in the smartphone market is remarkable given that Symbian and BlackBerry operating systems were industry leaders just six years ago. Symbian was used by several major mobile phone vendors, including Nokia, Samsung, Motorola, and Sony Ericsson.
Symbian was essentially discontinued in 2012, beyond being used on a few regional smartphones in Japan, while BlackBerry released its first Android smartphone last year. Meanwhile, Microsoft scaled back its Windows Phone efforts earlier this year following continuously poor sales of Lumia devices.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
This is disappointing. This market share for Apple is terrible. I'd love to see iOS with six figure units sold each quarter. This has to do with iOS pricing for iPhone. A lower cost device will bring Apple higher ongoing income from other products and services,
At what point do developers stop making apps for iOS? Wasn't that the issue the Mac had in the 1990's, a smaller and smaller market share, so developers abandon it?
This is disappointing. This market share for Apple is terrible. I'd love to see iOS with six figure units sold each quarter. This has to do with iOS pricing for iPhone. A lower cost device will bring Apple higher ongoing income from other products and services,
At what point do developers stop making apps for iOS? Wasn't that the issue the Mac had in the 1990's, a smaller and smaller market share, so developers abandon it?
Developers make 4x from iOS apps vs. Android. The vast majority of people choosing* Android don't spend a dime on apps nor services.
Apple's iOS strategy is no different from the Mac's: skim the customers creme, enjoy the high margins and spend more on customer service. You can't beat iOS.
*EDIT: they don't actually "choose": they pick the lowest priced item, and it's not an iPhone.
I have the iPhone 6s Plus, I just bought the Nexus 6P to try Android. The phone was inexpensive as it was less that half what I paid for my iPhone. Slightly larger screen at 5.7, and crazy clear/sharp. The operating system was very surprising, I downloaded Android 7.0 and IOS 10. I was surprised how much more I preferred Android. Downloaded all the same Apps, I have to say I am sold! I just placed my order for a Note 7. I'm sold on Android and decided to get a phone far more advanced than iPhone. I'm shocked Android is so much nicer and the broad range of high end phones. I thought Apple was king. I strangely feel bad as I am a real Apple fan, have been for 18 years.
