BlackBerry Confirms Android Smartphone Plans on iPhone Launch Day - MacRumors
Skip to Content

BlackBerry Confirms Android Smartphone Plans on iPhone Launch Day

by

BlackBerry AndroidBlackBerry today confirmed that the company will be making an Android-based smartphone, with a launch date aimed for the end of 2015, even as it reported a greater-than-expected annual loss (via Re/code).

The company reported that its latest quarterly loss was 13 cents per share on revenue of approximately $490 million, with analysts expecting 9 cents per share loss on revenue reaching closer to $600 million. Still, BlackBerry believes that its new handset, called the Priv, will boost its quarterly earnings as it heads into 2016.

“We are focused on making faster progress to achieve profitability in our handset business,” Chen said. The company also announced plans earlier this month to acquire rival Good Technology for $425 million. “From these initiatives, we anticipate modest sequential revenue growth in each of the remaining quarters of fiscal 2016.”

Confirming a previous rumor from June, the smartphone will have a slide-out keyboard and will combine "the best of BlackBerry security and productivity" with Android's robust mobile platform applications, according to BlackBerry CEO John Chen. The company confirmed Priv will launch by the end of 2015, and that the BlackBerry 10 OS will still be supported, getting a software update around March.

Chen also mentioned that he has been aware of the company's steady decline, and that he'll stay in the business as long as there's money to be made. “If I can’t make money on the phone, I will be out of that telephone handset business,” Chen said. “There is a timeline; I won’t tell you when.” BlackBerry hopes Priv will fill a niche in the smartphone market with a device that can work as an enterprise-ready work machine, but be fueled by Android's "expansive mobile application ecosystem."

(Image: evleaks)

Top Rated Comments

spiderman0616 Avatar
141 months ago
Blackberry couldn't have picked a worse day to announce this......unless they're burying the story on purpose. Out of all 365 days of the year, this is the day that people care the least about Blackberry.
Score: 26 Votes (Like | Disagree)
141 months ago
Even a dead cat bounces when it hits the sidewalk.
Score: 24 Votes (Like | Disagree)
AngerDanger Avatar
141 months ago
Interesting timing. This is like going to somebody's party and lightly whispering that you'll possibly throw a party of your own at some point.
Score: 18 Votes (Like | Disagree)
peterdevries Avatar
141 months ago

Apple simply destroyed their company (along with Samsung and Google I guess).
This is incorrect. They did that themselves. They were complacent and sat on their hands while Apple and the others were changing the market. They destroyed themselves by thinking their sales were corporate driven, whereas the others understood that the market is consumer driven.
Score: 13 Votes (Like | Disagree)
141 months ago
So, the one thing blackberry users want (security) is obliterated by the fact it runs Android.

Surely this makes the blackberry 'Priv' an oxymoron in itself?
Score: 12 Votes (Like | Disagree)
0815 Avatar
141 months ago
perfect timing ... I will return my 6s without even opening it and pre-order this blackberry phone /s
Score: 9 Votes (Like | Disagree)

Popular Stories

Google Logo Feature Slack

Google and Epic Abandon Injunction Modification Request, Clearing the Way for Rival Android App Stores

Wednesday July 15, 2026 5:02 pm PDT by
Google and Epic Games this week withdrew their joint motion to modify an injunction requiring Google to support third-party app stores in Google Play. The two companies abandoned the request after it became clear the court was unlikely to allow it. Google is now bound by a permanent injunction issued in October 2024 requiring it to allow alternative app stores on Android devices. In a court...
gemini for mac app google

EU Orders Google to Give Rival AI Apps the Same Android Access as Gemini

Thursday July 16, 2026 3:45 pm PDT by
The European Commission today formally ordered Google to give third-party AI services the same access to Android device features that Gemini has. Europe's Digital Markets Act requires software makers like Apple and Google to grant equal interoperability to third-party apps and services, and the EC is enforcing it. DMA interoperability rules are why Siri AI won't be available in the European...
iphone 17 pro silver

iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows

Friday July 17, 2026 9:02 am PDT by
iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026. CIRP's latest quarterly survey found that just 12% of new iPhone buyers in the March quarter had come over from an Android phone, with the remaining 1% arriving from a feature phone, a different smartphone platform, or buying...