Apple Expands iTunes Carrier Billing to Japan as Rollout Gains Pace

newitunes122logoApple today added Japan to its list of countries eligible for iTunes carrier billing, suggesting the company is set to fast-track its expansion of the payment feature to regions across the globe (via Mashable).

Japan becomes the fifth market to accept the transaction method, which allows users to charge iTunes content purchases directly to their cellphone bill instead of registering a bank card or using a gift coupon. The feature got its launch in Switzerland and Taiwan yesterday, following its debut in Germany and Russia last year.

According to an anonymous source who spoke to CNBC, customers with Japan's second largest mobile company KDDI will be able to use the payment mode, which has yet to be officially announced in the country. Apple has posted instructions on how to use the convenience feature, which can be found in the Payment Information section of the iTunes Store after users have signed in with their credentials.

Users in Japan make up the third largest market for App Store transactions, behind China and the U.S., indicating Apple's willingness to make carrier billing its next go-to online purchase method behind Apple Pay. There's no word as yet regarding which countries will be next to get Apple's approval for the feature, but the company has several more countries in the near-term pipeline, sources said.

Apple appears ready to go the way of Google, which already offers mobile billing to users of its Google Play store in 45 markets, including deals with Japan's top three cellular carriers.

Apple's more deliberate rollout has likely been dependent on how prepared mobile companies are to cut a deal with Cupertino and accept lower transaction handling rates. While carriers have charged as much as 10 to 30 percent to handle transactions in the past, Apple has previously secured deals for better rates in the single digits.

Related Forum: Mac Apps

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...

Top Rated Comments

japanime Avatar
121 months ago
Sorry, but there's no way I'm going to let my Japanese cell provider to get their sticky fingers onto any more of my money. In my experience, when they make a billing error, it takes months to sort out.
Score: 1 Votes (Like | Disagree)
Shirasaki Avatar
121 months ago
Sorry, but there's no way I'm going to let my Japanese cell provider to get their sticky fingers onto any more of my money. In my experience, when they make a billing error, it takes months to sort out.
Really? I though Japanese obsession of time could help solving problems faster. Or they just don't want to solve it?
Score: 1 Votes (Like | Disagree)
japanime Avatar
121 months ago
Really? I though Japanese obsession of time could help solving problems faster. Or they just don't want to solve it?
I've dealt with all three of the major carriers — NTT, KDDI and Softbank — and all three operate at a snail's pace when it comes to refunding charges they have erroneously billed.
Score: 1 Votes (Like | Disagree)
iDuel Avatar
121 months ago
"...which allows users to charge iTunes content purchases directly to their cellphone bill instead of registering a bank card or using a gift coupon."

WOW ... hard to understand going this route rather than through an iTunes account ... I fuel my account with 15% - 25% OFF iTunes cards.
Having lived outside the U.S., the iTunes card discounts are really only a U.S./Canada thing. I never noticed a discount on iTunes cards either at local supermarkets or at iStorm (Apple Authorized Retailer). Though considering the way consumers are in the U.S., I can't see carrier billing from Apple coming to the U.S.
Score: 1 Votes (Like | Disagree)