Microsoft Says Windows 10 PCs 'Do More' Than Macs in Latest Ads

Microsoft has shared a new series of ads called The Bug Chicks that promote what it believes are advantages of Windows 10 PCs over Macs. Each ad has the tagline "Windows 10 PCs do more. Just like you."

The first ad introduces The Bug Chicks, who are identified as "real people paid for real opinions," and focuses on how PCs allow them to teach kids about insects using PowerPoint and other Windows 10 apps and features.


The other three ads highlight individual Windows 10 PC features, including Cortana, Inking, and Hello. Each 15-second spot deliberately mentions how "even the new Macs don't have that" or "Mac doesn't have a touchscreen."


"Windows 10 and Cortana" demonstrates how Microsoft's personal voice assistant can be used on the desktop to find any file by simply asking. The advantage will be short-lived, however, as Siri is reportedly coming to OS X 10.12 later this year.


"Windows 10 and Inking" shows how select Windows 10 PCs have touchscreens that allow you to write and sketch directly on the screen, unlike Macs. Meanwhile, Apple has previously admitted it has no plans to release a touchscreen Mac.

"We don't think it's the right interface, honestly," said Craig Federighi, Senior Vice President of Software Engineering at Apple, in an interview with CNET. "Mac is sort of a sit-down experience." […]

"We've really focused on building the best track pads we can, something where it feels [like] your posture's relaxed, it's a comfortable machine to use," he said. "And, of course, over the years we've experimented with all the technology, but we found it just wasn't good. ... We're not all that interested in building one."


"Windows 10 and Hello" shows one of the ladies unlocking her PC with facial recognition, using the front-facing camera, with no password required. The biometric feature works with your face, fingerprint, or iris on select PCs.

The latest data from market research firm Gartner revealed that worldwide PC shipments from Lenovo, HP, Dell, Asus, and Acer continued to decline in the fourth quarter. Apple was the sole manufacturer that saw positive shipment growth in the quarter, based on sales of 5.7 million Macs.

Most of Apple's Mac lineup is due for a hardware refresh this year with Intel's Skylake chips, Thunderbolt 3 with USB-C, and possibly new form factors. The new Macs could be announced at WWDC in June or at a media event later this fall, although updates could also be announced via press release at any time.

Top Rated Comments

jazstudio Avatar
66 months ago
I don't want to touch my laptop screen. I'm actually a bit obsessive about seeing dust and fingerprints on it. That feature doesn't appeal to me at all.
Score: 74 Votes (Like | Disagree)
haydn! Avatar
66 months ago
Buggy.. the subtle relevance of Windows advertising.
Score: 69 Votes (Like | Disagree)
StevenPG Avatar
66 months ago
All I get from this commerical is even the girl in the Microsoft commerical owns a Mac.

Jealous of touchscreen or not she owns a Mac still.
Score: 45 Votes (Like | Disagree)
captain cadet Avatar
66 months ago
I like the fact they use bugs to sell windows 10 - "Hey guys, this system is full of bugs, but is still awesome!"
I cannot stand the bugginess of Windows 10
Score: 42 Votes (Like | Disagree)
tevion5 Avatar
66 months ago
Of course they do. They crash, get viruses, and have the most obnoxious notification system on earth.

My mac doesn't do any of that :/
Score: 34 Votes (Like | Disagree)
DanTheAppleMan Avatar
66 months ago
Windows 10 absolutely does more.
In the background.
That eats up resources and slows the whole machine down.

I mean seriously, what is Service Host doing with all that CPU time?
Score: 31 Votes (Like | Disagree)

Top Stories

apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iPad mini pro feature

Sketchy Rumor Claims 'iPad Mini Pro' Launching in Second Half of 2021

Wednesday March 3, 2021 3:04 am PST by
Apple is expected to launch a sixth-generation iPad mini in the first half of 2021, possibly as soon as this March, based on long-standing rumors. However, a new rumor out of Asia that has gained traction in the last 24 hours suggests an "iPad mini Pro" will arrive in the second half of this year. According to a post on Korean blog Naver, whose rumor track record is unknown, the device...
apple pencil 3 leak

New Apple Pencil Allegedly Leaks With Glossy Finish and Redesigned Tip

Wednesday March 3, 2021 6:17 am PST by
Images supposedly depicting a third-generation Apple Pencil have been shared on Twitter by the leaker known as "Mr. White." The purported new Apple Pencil appears to share a very similar design to the current, second-generation Apple Pencil, which is shorter than the previous version and charges inductively on the side of an iPad. The updated Apple Pencil appears to have a glossy...
apple watch ecg wrist

Apple Watch ECG Feature Gets Approved in Australia

Wednesday March 3, 2021 2:07 am PST by
The Australian government has approved ECG functionality on the Apple Watch, giving Apple the all-clear to launch the feature for Apple Watch users in the country, according to a regulatory document first spotted by The 8-Bit. Earlier last month, the Apple Watch's irregular heart rhythm notification received approval in Australia, although ECG did not. Irregular heart rhythm is a feature...