New Surface Pro 4 Ad Takes on Apple's 'What's a Computer?' iPad Pro Campaign
Microsoft today launched a new commercial for its Surface Pro 4, comparing the tablet computer to Apple's iPad Pro and Smart Keyboard. The ad -- titled "What's a Computer? Just ask Cortana" -- was posted on YouTube today with a description claiming that "just because you call something a computer doesn’t mean it fits the description." The new ad is clearly targeting Apple's new "What's a Computer?" ad campaign and "Super. Computer." slogan for the iPad Pro.
The ad centers around a party that Siri is holding for its new Smart Keyboard, telling the Surface Pro 4 "I'm a computer now, like you." The Surface Pro 4 responds, asking if Apple's tablet has an Intel Core i7 processor, full access to Microsoft Office beyond the mobile app versions, a trackpad, and external port options. Siri responds with, "Like I said, I just got a keyboard."
The ad ends with the tagline, "Surface does more. Just like you." The new ad today follows a similar anti-Apple theme of many Microsoft ads, which have previously focused on comparing the
Surface Book and MacBook, and
Windows 10 and OS X. For Christmas last year, the company released a more
peaceful ad that centered around a group of Microsoft Store employees singing seasonal carols outside of an Apple Store.
The Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and going up to as much as $1,799 for 256GB of internal storage and 16GB of RAM. Comparatively, the 12.9-inch iPad Pro starts at a smaller $799 for 32GB and maxes out at $1,099 for 256GB, with all models including 4GB of RAM.
Popular Stories
Following three months of beta testing, iOS 26 will be released this Monday, September 15. The update is compatible with the iPhone 11 series and newer, and it will be available to install via the Settings app, under General → Software Update.
Below, we have highlighted eight new features included in iOS 26. Even more new features and changes are outlined in Apple's release notes for the...
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19.
As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
The latest iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models are equipped with Apple's all-new N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity. However, the chip has a Wi-Fi 7 bandwidth limitation.
According to FCC documents reviewed by MacRumors, the N1 chip in all of the new iPhone models supports up to 160 MHz channel bandwidth for Wi-Fi 7, short of the...
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration.
As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple's online store in the U.S. are facing ...
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout.
Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping."
The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes:
iPhone 17
Display Changes
The iPhone...
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began on Friday in the U.S. and many other countries. iPhone 17 Pro Max delivery estimates quickly slipped beyond the Friday, September 19 launch day for those who had yet to place an order, and now the rest of the new models have started to follow suit.
As of shortly after 11:30 a.m. Pacific Time today, select iPhone 17, ...
Today's the day. Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that it will be releasing iOS 26 sometime today – Monday, September 15.
Based on past releases, the update is likely...
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries.
The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple:
Bahrain
Canada
Guam
Japan
Kuwait
Mexico
Oman
Qatar
Saudi Arabia
United Arab Emirates
Un...
Apple today disclosed its out-of-warranty repair fees for all of the iPhone 17 and iPhone Air models, ahead of the devices launching next week.
First and foremost, Apple's battery replacement fees did not increase for the latest iPhone models in the U.S., with Apple charging a flat $119 to replace the battery inside an iPhone 17 Pro, iPhone 17 Pro Max, or iPhone Air. This is the same fee it...
