After first launching in the Middle East, Southeast Asia and Latin America, Obi Worldphone is now expanding availability to the United Kingdom with the launch of its flagship £99 smartphone, the Obi MV1. Former Apple CEO John Sculley is one of the co-founders of Obi, which "is in the business of making more affordable devices," as opposed to Apple's higher-cost iPhones (via Engadget).

OLYMPUS DIGITAL CAMERA

Images via Engadget

In terms of specs, the Obi MV1 has a 720p display that measures 5 inches, a front-facing (2-megapixel) and rear-facing (8-megapixel) camera, a 2,500mAh battery, one 1.3 GHz quad-core Snapdragon 212 chip, 2GB of RAM and 16GB of internal storage. The MV1 does support microSD cards, however, that could potentially boost storage up to 64GB.

The design of the MV1 hopes to differentiate from the crowded "jungle" of the Android smartphone market, according to Obi executive Ankush Chatterjee. To do this, the company created the smartphone's "signature floating glass display," which is protected by Gorilla Glass 3 and sits a few millimeters above the body of the device. The MV1 also has contrasting edge design, with rounded corners on the bottom of the handset and more angular, sharp edges on the top.

OLYMPUS DIGITAL CAMERA

Whether it's to your tastes or not, the MV1 is comfortable enough in the hand, though the raised display isn't a particularly elegant feature. It's a thin, sharp edge after all, which your fingertips come into contact with regularly. Also, since the screen sticks out, it draws attention to how big and bulky the MV1 is for a 5-inch device, though that does help it feel robust.

Based on Android 5.1 Lollipop, the MV1 has an operating system called Cyanogen OS 12.1.1, allowing for "easy customization" by the user. The UI is said to be "colorful," while sporting a feature called Lightspeed UI that lets users access various widgets on the MV1's lock screen, like the phone's dialer, camera, and web apps.

OLYMPUS DIGITAL CAMERA
For those users in the United Kingdom, the Obi MV1 can be purchased for £99 in black or white from the company's official website, or from Amazon.

Top Rated Comments

SandboxGeneral Avatar
68 months ago
From the story the other day, lower cost smartphones are doing well in other Asian markets and if this phone were introduced in China too, I could see it doing well there too. If the quality and desirability of these lower cost phones endure, Apple and Samsung will lose more market share to them I would suspect.
Score: 3 Votes (Like | Disagree)
lowendlinux Avatar
68 months ago
It would be unfortunate if this was the entire story. And in many cases it is. What I mean is that too many people buy a phone on price alone. How many will be getting the samsung only because T-mob is giving it away right now? I wish people would think about the phone and the features and the apps and the integration and the OS. If they did this I would think that the landscape would look a little different. In some cases, as I mentioned in another response, they will say " I don't care about integration, but I do care about feature X." In other cases they will care about a specific app that is only available in one OS (not as big a problem as it use to be unless you are looking at BB phones). Price is important and always will be, but it should not be the only thing.
That's all well and good but some folks can't afford a flagship no matter how integrated.

For me its simple if your phone costs more than a Nexus I won't buy period not matter how special because in the end its just a phone
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
68 months ago
From the story the other day, lower cost smartphones are doing well in other Asian markets and if this phone were introduced in China too, I could see it doing well there too. If the quality and desirability of these lower cost phones endure, Apple and Samsung will lose more market share to them I would suspect.
Not only in Asia, but here in the US as well. I think Apple is a bit more insulated than Samsung though. There's only one supplier of iPhones. If you want one, there's nowhere to go but Apple. Samsung has a bit of a pickle since there are myriad Android choices. To their credit, they offer lower cost handsets to help mitigate the potential loss of market share. But there's no doubt they want the S/Note series to be the biggest sellers. They have a hard row to hoe when a person looking for Android can spend $100 and get something like the ZTE ZMax Pro.
Score: 2 Votes (Like | Disagree)
2457282 Avatar
68 months ago
That's all well and good but some folks can't afford a flagship no matter how integrated.

For me its simple if your phone costs more than a Nexus I won't buy period not matter how special because in the end its just a phone
My last line stated, "Price is important and always will be, but it should not be the only thing." Clearly you seem to believe it is the only thing. So we will agree to disagree.
Score: 1 Votes (Like | Disagree)
weckart Avatar
68 months ago


But upside down
Well, it is running Lollipop, after all.
Score: 1 Votes (Like | Disagree)
CarlJ Avatar
68 months ago
For me its simple if your phone costs more than a Nexus I won't buy period not matter how special because in the end its just a phone
But they stopped being "just a phone" about a decade ago. Now they're small computers we carry everywhere with us, that happen to have an app that can make and receive phone calls. It's kind of astonishing how thoroughly the devices that really were just a phone have disappeared from the mobile landscape in the past decade.
Score: 1 Votes (Like | Disagree)

Related Stories

General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
Pixel Stand 23W 668x445

Google Pixel 6 Rumored to Support 23W Wireless Charging, Beating iPhone 12's MagSafe

Wednesday September 1, 2021 1:54 am PDT by
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police. Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on ‌iPhone 12 mini‌) using Apple's MagSafe charger, and...