Apple Working on Digital Television Guide for Apple TV

Apple is working with television content providers and video companies to create a universal digital TV guide for the Apple TV and iOS devices, reports Recode.

Apple's goal is to help users discover all of the different television channels that are available through dedicated apps from companies like HBO, Netflix, and ESPN without the need to open up each app. The digital TV guide would also include a feature allowing users to play TV shows and movies with one click.

appletvos
Last year, after Apple shelved its plans for a streaming television service, it shifted its strategy to the tvOS App Store, positioning it as a way for content providers to share their own content on Apple's platform. Apple CEO Tim Cook has said in the past that he believes the future of TV is apps.

Industry sources say Apple's plans are an outgrowth of the TV service it wanted to launch last year. The difference is that in 2015, Apple wanted to sell TV programming directly to consumers, and provide them with a new interface that would make it easy find the stuff they paid for.

Now Apple is just working on the interface. It is letting programmers, distributors and customers work out the money part among themselves.

According to Recode, the single sign-on feature that's bundled into tvOS 10 is the first part of Apple's TV guide plan. Single sign-on will allow customers with a cable subscription to sign into the Apple TV once and access all of the apps that are available through cable authentication.

Apple already has access to information about the television content within apps to power Siri's Apple TV search features, but the company is said to be speaking with content providers about additional metadata for its full guide.

It's not clear what an Apple TV guide might look like, but it could perhaps work similarly to the App Store, with editor-based show recommendations, custom "For You" recommendations based on watched shows, lists of popular television shows, and more, making it easier for customers to discover new television content.

There is no word on when an Apple-designed television guide could be added to the Apple TV and iOS devices, but TV execs that spoke to Recode expressed some hesitation about the idea because it would eliminate their ability to draw customers to their own guides and channel promotion efforts.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

Apple Knowledge Navigator Avatar
62 months ago
What was that secret that Steve Jobs said when he cracked the TV?
I'm starting to think that he was referring to a time when he threw the remote at it.
Score: 6 Votes (Like | Disagree)
BornAgainMac Avatar
62 months ago
What was that secret that Steve Jobs said when he cracked the TV? Was this having Apps on Apple TV, Siri, or this digital TV guide?
Score: 5 Votes (Like | Disagree)
countryside Avatar
62 months ago
Wow, I have to hand it to Apple, creative. They didn't give up. They had the channels some to them. They then allow out to have a single sign in. Now Apple just makes a "guide" like service/app. My hope is that eventually Apple offers its own cable "provider" service that I can subscribe to. Then I can ditch cable networks and use my Apple TV only.
Score: 4 Votes (Like | Disagree)
Carmenia83 Avatar
62 months ago
"Apple's goal is to help users discover all of the different television channels that are available through dedicated apps from companies like HBO, Netflix, and ESPN without the need to open up each app."

It's not opening each app that's the problem. It's paying for each app.
Score: 4 Votes (Like | Disagree)
Rogifan Avatar
62 months ago
What was that secret that Steve Jobs said when he cracked the TV? Was this having Apps on Apple TV, Siri, or this digital TV guide?
He's gone. Who cares at this point?

So they just want to make the Apple TV a set-top box. This does nothing to move the needle forward on getting rid of the cable company middlemen. I can't imagine this is what Steve had in mind with his big idea.
Except Apple offering a package of their own would just make them the middleman. But then you'd still have to deal with a cable or telephone company for your internet access. The TV industry isn't anything like music in the early 2000s. They don't need Apple to come in and "save" them.
Score: 4 Votes (Like | Disagree)
btbeme Avatar
62 months ago
Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah .

Fix the damn remote, Apple. I can't even begin to scroll through my 3000 movies without getting a thumb cramp, jumping to random menus, and having to start all over again...and again...and again. Why can't I press and hold to scroll quickly, like I did on the old remote (which you clowns also partially disabled, thanks a lot.)

The new AppleTV is simply the most un-Apple-like product they have ever made. So many badly-designed features in one little product...
Score: 3 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
parler app

Apple Approves Parler to Return to App Store

Monday April 19, 2021 7:51 am PDT by
Following the removal of the app in January, Apple will now allow the social media app Parler to return to the App Store following changes to how the social media network moderates content, CNN reports. On April 14, in a letter to Sen. Mike Lee and Rep. Ken Buck obtained by CNN, Apple said that the app has improved the way it moderates content, and says those changes are "sufficient" for it...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...