Apple Shares 'A Great Big Universe' iPad Pro Ad Ahead of Launch

Apple today launched a new ad for the iPad Pro, entitled "A Great Big Universe." The ad depicts a gorgeous and detailed close up of the solar system, which zooms out to show that it's actually being displayed on the iPad Pro's Retina display. According to The Verge, the ad will premiere on TV tonight during Monday Night Football.

There's a great big universe in the new iPad Pro. It's the largest iPad ever and takes your creativity and productivity to an epic scale.

The new iPad Pro ad comes just two days before Apple will began accepting orders for the device. This morning, Apple announced orders would begin online on Wednesday, November 11, with the iPad Pro available in stores later in the week.

Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079. The iPad Pro is available in the three signature iPad colors: Space Gray, Silver, and Gold.

Apple will also be allowing customers to order the Apple Pencil and the Smart Keyboard, the two accessories that are designed to be used with the iPad Pro. The Apple Pencil, a pressure-sensitive stylus, will be available for $99 while the Smart Keyboard is priced at $169.

Popular Stories

maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....

Top Rated Comments

TechGod Avatar
111 months ago
They should have included the Pencil with the iPad at the very least.
Score: 22 Votes (Like | Disagree)
hagar Avatar
111 months ago
I wonder how they came up with the pricing of these accessories. "Let's see how far we can take this before people refuse to pay for our stuff?"
Score: 14 Votes (Like | Disagree)
QCassidy352 Avatar
111 months ago
I don't know if it's a sign of my decreasing interest in "the latest thing" or Apple slipping a bit, but I haven't felt any particular urge to buy any of their most recent new products (MacBook, Apple Watch, :apple:TV4, and now iPad pro). The products they release these days are all too expensive for what they are (or, to put it another way, too limited for what they cost).

The iPad pro would be a great device for a small premium over iPad Air 2, but $800 for 32gb wifi? Maybe for creative professionals, I dunno, as that's not me. I can't see what an average user would do with this, especially for that price.
Score: 12 Votes (Like | Disagree)
moxxham Avatar
111 months ago
This ad did nothing for me.

The music sucks, and the only example given was using a stylus. Poor Steve Jobs. Astronomy? Pointless. Advertise something that everyone will use.

The keyboard costs a ridiculous amount. No-one will buy it. If you really use a proper keyboard that much, just buy a laptop. The whole point of the iPad is its form factor. That means no stylus, no keyboard, just a clean slate.

The problem with Apple marketing the stylus and keyboard is that it takes the focus away from the iPad. They should have left them to third parties. The iPad sells itself. It's over 3 inches bigger than the iPad. That must be about 50% more surface area. It's bigger than a MacBook. Shine that spotlight on the iPad, and forget about the accessories.

The lack of focus is reflected in all these interviews. The one with Cook recently covered several topics that have been repeated at length. They are never focused like those of Steve Jobs. Just watch Jobs in any interview; he is always present and single-minded. Today, they are marketing blurb that comment vaguely and uselessly on several products, without ever capturing our interest on one. And every time Tim tells us that something is selling well, I think of Amazon and their haziness with the facts.

Sometimes, silence speaks louder than words.
"Astronomy? Pointless." Its not pointless just because it isn't for you. (not to mention this iPad is more for business and the creative type). Its one of many ads that they will run showing different usages. Im an astrophotographer...the Apple Pencil with astronomy, drawing apps is going to fantastic to have! I can plan my photoshoot in-depth before I even leave the house.
Score: 8 Votes (Like | Disagree)
Altis Avatar
111 months ago
Still way too limited in terms of capability for that kind of money.
Score: 7 Votes (Like | Disagree)
fitshaced Avatar
111 months ago
Wow that's an expensive keyboard
Score: 7 Votes (Like | Disagree)