Apple Shares 'A Great Big Universe' iPad Pro Ad Ahead of Launch

Apple today launched a new ad for the iPad Pro, entitled "A Great Big Universe." The ad depicts a gorgeous and detailed close up of the solar system, which zooms out to show that it's actually being displayed on the iPad Pro's Retina display. According to The Verge, the ad will premiere on TV tonight during Monday Night Football.

There's a great big universe in the new iPad Pro. It's the largest iPad ever and takes your creativity and productivity to an epic scale.

The new iPad Pro ad comes just two days before Apple will began accepting orders for the device. This morning, Apple announced orders would begin online on Wednesday, November 11, with the iPad Pro available in stores later in the week.

Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079. The iPad Pro is available in the three signature iPad colors: Space Gray, Silver, and Gold.

Apple will also be allowing customers to order the Apple Pencil and the Smart Keyboard, the two accessories that are designed to be used with the iPad Pro. The Apple Pencil, a pressure-sensitive stylus, will be available for $99 while the Smart Keyboard is priced at $169.

Top Rated Comments

TechGod Avatar
75 months ago
They should have included the Pencil with the iPad at the very least.
Score: 22 Votes (Like | Disagree)
hagar Avatar
75 months ago
I wonder how they came up with the pricing of these accessories. "Let's see how far we can take this before people refuse to pay for our stuff?"
Score: 14 Votes (Like | Disagree)
QCassidy352 Avatar
75 months ago
I don't know if it's a sign of my decreasing interest in "the latest thing" or Apple slipping a bit, but I haven't felt any particular urge to buy any of their most recent new products (MacBook, Apple Watch, :apple:TV4, and now iPad pro). The products they release these days are all too expensive for what they are (or, to put it another way, too limited for what they cost).

The iPad pro would be a great device for a small premium over iPad Air 2, but $800 for 32gb wifi? Maybe for creative professionals, I dunno, as that's not me. I can't see what an average user would do with this, especially for that price.
Score: 12 Votes (Like | Disagree)
moxxham Avatar
75 months ago
This ad did nothing for me.

The music sucks, and the only example given was using a stylus. Poor Steve Jobs. Astronomy? Pointless. Advertise something that everyone will use.

The keyboard costs a ridiculous amount. No-one will buy it. If you really use a proper keyboard that much, just buy a laptop. The whole point of the iPad is its form factor. That means no stylus, no keyboard, just a clean slate.

The problem with Apple marketing the stylus and keyboard is that it takes the focus away from the iPad. They should have left them to third parties. The iPad sells itself. It's over 3 inches bigger than the iPad. That must be about 50% more surface area. It's bigger than a MacBook. Shine that spotlight on the iPad, and forget about the accessories.

The lack of focus is reflected in all these interviews. The one with Cook recently covered several topics that have been repeated at length. They are never focused like those of Steve Jobs. Just watch Jobs in any interview; he is always present and single-minded. Today, they are marketing blurb that comment vaguely and uselessly on several products, without ever capturing our interest on one. And every time Tim tells us that something is selling well, I think of Amazon and their haziness with the facts.

Sometimes, silence speaks louder than words.
"Astronomy? Pointless." Its not pointless just because it isn't for you. (not to mention this iPad is more for business and the creative type). Its one of many ads that they will run showing different usages. Im an astrophotographer...the Apple Pencil with astronomy, drawing apps is going to fantastic to have! I can plan my photoshoot in-depth before I even leave the house.
Score: 8 Votes (Like | Disagree)
Altis Avatar
75 months ago
Still way too limited in terms of capability for that kind of money.
Score: 7 Votes (Like | Disagree)
fitshaced Avatar
75 months ago
Wow that's an expensive keyboard
Score: 7 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
youtube premium lite

YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

Monday August 2, 2021 3:22 am PDT by
YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features. First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
COVID19 Digital Wallet Apple Wallet

Australian Government Now Offering COVID-19 Digital Vaccination Certificates for Apple Wallet

Monday August 2, 2021 12:04 am PDT by
The Australian government has introduced support for adding COVID-19 vaccination digital certificates to Apple Wallet via the Express Plus Medicare app on iOS. Image credit: Tap Down Under As spotted by Tap Down Under, users who have received two doses of either the AstraZeneca or Pfizer vaccine now have access to the digital certificate through their Medicare online account or via the Medica...