iPhone SE Estimated to Grab 16% of U.S. iPhone Market in Launch Quarter

Apple's newest 4-inch iPhone SE has taken a 16 percent share of the overall United States iPhone market in its launch quarter, according to new survey data shared by Consumer Intelligence Research Partners and UBS analyst Steven Milunovich. The data shows that the iPhone SE has been successful in "flushing out" older phones, with 26 percent of iPhone buyers in the quarter moving up from an iPhone 4s, up from 16 percent in the previous quarter.

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The strong entry of the iPhone SE naturally came at the expense of Apple's other phones in model share, with the iPhone SE helping to prop up overall iPhone sales as the other models begin showing their age by serving as an enticing upgrade option for more frugal customers and those unwilling to upgrade to a larger screen.

The percentage of plus models sold fell by 6 points in the June quarter following a 9 point increase in March. The success of the iPhone SE could demonstrate pent-up demand for a smaller screen and price sensitivity in the installed base.

In the same vein, CIRP's data points to a slight shift towards the preference of lower storage capacities across every model in the iPhone family, as more frugal-minded consumers enter the market at the end of the current iPhone cycle. Although the research firm has seen a slow uptick in higher storage options over the last three quarters (62 percent of iPhone buyers opted for higher capacities in the March quarter, increasing 11 percent year-over-year), compared to the year-ago quarter average storage per smartphone dropped a total of 10 percent. The iPhone SE with only 16 GB and 64 GB options undoubtedly contributed to this decrease.

cirp_jun2016_model_mixClose speculation has surrounded not only the current iPhone sales numbers, but the prediction of how well the iPhone 7 will do come September as Apple tries to regain momentum following the first year-over-year decline in revenue since 2003 and first ever year-over-year decline in iPhone sales. Concerns over potential "lack of innovation" is at the root of some doom-and-gloom sales predictions, although, as CIRP corroborated today, Apple has continued to ramp up production of the iPhone SE in the wake of "very strong" demand.

Related Roundup: iPhone SE
Buyer's Guide: iPhone SE (Buy Now)
Related Forum: iPhone

Top Rated Comments

asleep Avatar
76 months ago
iPhone SE is the bee's knees! :cool:

Here's hoping Apple updates it regularly while maintaining the 4" screen.
Score: 29 Votes (Like | Disagree)
Benjamin Frost Avatar
76 months ago
Yet more proof that Apple not selling a 4" iPhone for two years was a giant mistake.
Score: 24 Votes (Like | Disagree)
MacDawg Avatar
76 months ago
Yep, the SE is a huge disappointment and failure and Steve would never have... wait... um, looks like it is doing pretty well

And yes, the 16GB is still very popular and viable, in spite of all of the crying here on the Forums
Score: 19 Votes (Like | Disagree)
jkovalik Avatar
76 months ago
I upgraded from my 16gig 5S to a 64gig SE.... I just honestly don't like big phones, so when they announced it, I knew I was going to jump on it.
Score: 17 Votes (Like | Disagree)
centauratlas Avatar
76 months ago
"first year-over-year decline in iPhone sales since 2003"

Given the iPhone was released in 2007, that is an odd stat.
Score: 17 Votes (Like | Disagree)
Crosscreek Avatar
76 months ago
I love my SE. Has all that I need.
Score: 15 Votes (Like | Disagree)

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