Music Streaming Services Like Spotify Now More Popular Than Video Sites

by

The popularity of music streaming services has overtaken video sites for the first time in the U.S., according to market monitor BuzzAngle.

Services like Apple Music and Spotify delivered 114 billion streams in the first six months of 2016, compared to 95 billion video streams on sites like YouTube and Vevo. Overall, the market for streaming services increased by 58% year-on-year.

streaming 2
The surge in popularity was largely driven by the availability of albums by Beyonce, Rihanna and Drake. Rihanna's 'Work' is the most-streamed song of 2016 in the U.S, for example, while Drake's Views is the most requested album, being streamed 1.5 billion times since its release in April.

Adele's album 25 was not available to stream for seven months after it was released, yet figures show that it was streamed 168 million times in the first six days following its streaming debut on June 24.

The rise in streaming enabled music consumption in the U.S. to grow by 6.5%, despite CD sales being down 11% and digital sales falling 17%. Vinyl sales meanwhile enjoyed continuing growth, going up 17% to 3.1 million.

Spotify remains the world's most popular streaming music service with 30 million subscribers, boasting roughly twice as many paying subscribers as Apple Music, but the Swedish rival has been available in Europe for nearly eight years and in the U.S. since 2011, while Apple Music only just celebrated its first year of service.

Despite rising users and revenues, Spotify continues to operate at a loss due to expensive royalties and revenue sharing with music label partners. The service's losses rose by 10 percent to $195.7 million (173 million euros) last year, prompting some investors to question the viability of its business model.

For Apple Music's part, assuming that it maintains its current pace of growth, it is reasonable to assume that it will eventually eclipse Spotify as the top streaming service worldwide, benefiting from its prominence as a default app on iOS and offering a lengthy three-month free trial to get users hooked on the service.

Top Rated Comments

Christoffee Avatar
60 months ago
What is a "stream"? Is one 3 min song a stream, and one 90 min film a stream? Comparing "streams" doesn't really seem like a like-for-like comparison. Maybe minutes streamed would be better.
Score: 13 Votes (Like | Disagree)
rdlink Avatar
60 months ago

I you rent you music for x amount of time and then (finally) realize that it's ******** and cancel you are left with nothing. I on the other hand will have something. Music discovery is not rocket science. I can ask Siri if i hear a song on radio that i like or i can go to iTunes store and just browse.

Pointless discussion. Your money, you can wipe ass with it as far as I'm concerned.

Wow, that was a classy reply. I was merely illustrating that there is a rational argument for subscribing to music streaming services for some people. There's no need to get huffy. You can spend your money any way you'd like.

I own music, also. In fact, over 4,000 songs. Let's assume for the sake of argument that all of those songs were purchased at 99 cents (Which they weren't, since many of them were part of $15 albums/CDs that sometimes only contained 10 songs.).

At 99 cents each I could subscribe to a $10 a month streaming service for 33 years before I spent more money.

And I wasn't trying to say that music discovery was "rocket science." But I don't listen to over the air radio. It's full of commercials and fillers, and AM gives me uninterrupted music that is so much more diverse than anything that Clear Channel would push down my throat.
Score: 8 Votes (Like | Disagree)
brendu Avatar
60 months ago

Smart people.

I don't know, I don't need boxes full of CDs most of which I will not listen to more than every once in awhile. With streaming I can listen to whatever I want, whenever I want without having boxes of CDs or hard drives full of music I will rarely listen to. Also, this way when my kids want to listen to some Disney song of the week I don't have to constantly buy new kids music. I get that streaming isn't for everyone but for many of us it's the most sensible.
Score: 7 Votes (Like | Disagree)
ArtOfWarfare Avatar
60 months ago

Good for you, but i don't see how renting anything for life is a most sensible.

If you were talking about something like a house, where most people only have one, then yeah, renting it for life is dumb.

With music though, there's always new songs that are available. It's great that you bought an album a few weeks ago, but now a new album is available which you haven't bought yet, so you need to go buy that too.

If you're buying $150 worth of music per year, you'd be better off just paying $120/year to stream the music instead.

Also, you can have buyer's remorse when buying albums. You buy a crappy album. What now? You won't be able to sell it for anywhere near what you bought it for. You're not interested in listening to it. You're simply out that money. If you were using a streaming service instead, all you've lost is a few minutes worth of time where you listened to something you didn't enjoy.

I've discovered a lot of musical genres that it turns out I like that I wouldn't have ever risked before, because it would have cost money to buy their albums. Folk Metal is freaking amazing.
Score: 5 Votes (Like | Disagree)
djcerla Avatar
60 months ago

I was thinking about the same. Films are usually 1.5 to 3 or more hours and shows anywhere from 40 minutes to 1 hour+.

Majority of YouTube videos are only watched for 30 sec or less.
Score: 3 Votes (Like | Disagree)
WBRacing Avatar
60 months ago

Good for you, but i don't see how renting anything for life is a most sensible.

The clue was in the text you quoted.

Also, this way when my kids want to listen to some Disney song of the week I don't have to constantly buy new kids music.

Score: 3 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 Rumored to Feature Blood Glucose Monitoring

Monday January 25, 2021 5:05 am PST by
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews. The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor. Measuring blood glucose levels,...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
14

Apple Releases iOS 14.4 and iPadOS 14.4 With New Camera Warnings and Bug Fixes

Tuesday January 26, 2021 10:04 am PST by
Apple today released iOS and iPadOS 14.4, the fourth major updates to the iOS 14 operating system that was initially released in September. iOS and iPadOS 14.4 come more than a month after the release of iOS and iPadOS 14.3, updates that brought new emojis, Intercom support, and more. The iOS and iPadOS 14.4 updates can be downloaded for free and the software is available on all eligible...
Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
14

Apple Releasing iOS 14.4 and watchOS 7.3 Later Today

Tuesday January 26, 2021 7:20 am PST by
In its Black History Month announcement this morning, Apple has confirmed that iOS 14.4 and watchOS 7.3 will be released later today. watchOS 7.3 expands the ECG app on the Apple Watch Series 4 and newer to Japan, Mayotte, Thailand, and the Philippines, while iOS 14.4 introduces a notification on iPhone 12 models with non-genuine cameras. Both software updates also add support for a new...
maxresdefault

Microsoft Touts Surface Pro 7 as 'The Better Choice' Over MacBook Pro in New Ad

Saturday January 23, 2021 11:02 am PST by
Microsoft yesterday shared a new ad on YouTube titled "Microsoft Surface Pro 7: The Better Choice," in which the company compares its tablet computer to Apple's 13-inch M1 MacBook Pro, as spotted by MSPoweruser. The ad highlights the Surface Pro 7's touchscreen and included stylus as opposed to only a "little bar" (the Touch Bar) on the MacBook Pro. Other advantages of the Surface Pro 7...
apple watch black unity

Apple Celebrates Black History Month With Limited-Edition Watch, Featured Apps and Books, and More

Tuesday January 26, 2021 6:14 am PST by
Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February. Black Unity Sport Band has "Truth. Power. Solidarity." ...
7

Apple Releases watchOS 7.3 With Unity Watch Face, Expanded ECG Availability and More

Tuesday January 26, 2021 10:03 am PST by
Apple today released watchOS 7.3, the third major update to the watchOS 7 operating system that was released in September. watchOS 7.3 comes more than a month after watchOS 7.2, an update that brought support for Apple Fitness+ ‌‌The watchOS 7.3 update‌‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install...
time to walk apple watch

Apple Fitness+ Feature 'Time to Walk' Launching Soon With Audio Stories From Special Guests

Saturday January 23, 2021 7:13 pm PST by
Earlier this week, Apple seeded the watchOS 7.3 Release Candidate, which is typically the final beta version of a software update. The release notes for the update list a new "Time to Walk" feature for Apple Fitness+ subscribers, described as "an audio experience in the Workout app where guests share inspiring stories as you walk." Apple Fitness+ subscribers will be able to open the Workout...
apple dan riccio

Dan Riccio Transitioning to New Project, John Ternus to Lead Apple's Hardware Engineering Team

Monday January 25, 2021 2:05 pm PST by
Apple today announced that current Apple hardware engineering SVP Dan Riccio is transitioning to a new role where he will focus on an unspecified project, with John Ternus set to take over as Apple's senior vice president of hardware engineering. In a statement, Apple CEO Tim Cook said that Riccio made Apple a better and more innovative company, and that Ternus will bring a deep expertise...