After Apple announced a handful of new changes heading to the App Store under Phil Schiller's reign -- including a new revenue split for subscriptions and ads in search results -- Spotify recently commented its opinion on the announcements. Speaking with The Verge, Jonathan Prince, Spotify's head of corporate communications and global policy, said simply, "It's a nice gesture, but doesn't get to the core of the problem."

One of Spotify's major hangups centers around the fact that the new rules still prohibit apps from offering "special offers or discounts," because price flexibility is prohibited. The Cupertino company's policy makes sure that it's a constant presence between the customer and developer, "which means developers will continue to lack visibility into why customers churn."

spotify app

"Unless Apple changes its rules, price flexibility is prohibited, which is why we can never provide special offers or discounts, and means we won't have the ability to share any savings with our customers," Prince continued. "Apple still insists on inserting itself between developers and their customers, which means developers will continue to lack visibility into why customers churn — or who even qualifies as a long-term subscriber."

Prince also said that the rules make it hard to even determine which customers could be considered as a long-term subscriber - an important factor to take into account now that Apple will take only a 15 percent cut if a user stays subscribed to a service for more than a year. Apple currently takes 30 percent of a subscription fee when users sign up to a service on the App Store.

Spotify's concerns follow an uptick in subscriber activity in the year since Apple's rival subscription music service, Apple Music, launched to the public. While the latter platform is on track to gain 15 million subscribers for its one-year anniversary in late June, Spotify has grown from 20 million paid users last June, to 30 million in May of 2016. The company noted that since Apple Music launched it has "been growing quicker and adding more users than before."

Top Rated Comments

Paradoxally Avatar
64 months ago
Start paying your artists and then complain about Apple's policies.
Score: 15 Votes (Like | Disagree)
Abazigal Avatar
64 months ago
The core of the problem is that Spotify ultimately doesn't control its own platform. The biggest music streaming service in the world is ultimately just another app on my smartphone, and still had to play by another company's rules. I fail to see how this is Apple's fault, or what obligation Apple has to "play fair".
Score: 4 Votes (Like | Disagree)
2457282 Avatar
64 months ago
I am sorry Spotify, but I like that Apple is a "constant presence between the customer and developer." Otherwise this would be just like google where my profile and usage data is sold to vendors that will use it in ways I do not like. Privacy of my data is one reason I stick with Apple over other vendors. Work with Apple to figure out how to do things and maybe they will work with you. But the position of "give me all the data so I can figure out who is who and what the do" is not going to fly with Apple. And I am glad about that.
Score: 4 Votes (Like | Disagree)
SandboxGeneral Avatar
64 months ago
I'm surprised that Apple music has had a positjve effect on Spotify, I was sureit was going to slow it down that's surprising from Spotify.

It appears to be a win win for Apple as they are getting a proportion of the the subsxription fee which seems strange to me, i'm assuming this is for people who sign up via App store.
I don't know the reasons why the majority of Spotify Premium users either stayed with or moved to Spotify over Apple Music, but for me it was primarily the user interface for why I stayed with Spotify. I didn't care for the mostly white appearance and the dancing bubbles for indicating which type of music I preferred. I also like Spotify's mood and genre selections a lot and much prefer the dark theme too.
Score: 4 Votes (Like | Disagree)
SandboxGeneral Avatar
64 months ago
Nice to finally get some insight as to the hangup on Spotify coming to the Apple TV. That's a big gripe of mine and only part of a reason why I recently bought a Roku 4 and displaced my Apple TV 4.

This is not unlike the issue with Amazon Prime on TVOS; a policy issue at Apple.
Score: 3 Votes (Like | Disagree)
keysofanxiety Avatar
64 months ago
Start paying your artists and then complain about Apple's policies.
Spotify practically operate at a loss - and let's not forget that Apple, one of the most profitable companies in the world, pay near-identical to Spotify's rates. So what does that say? I'm not sure what the cut-off point is of being unreasonable.

I am grateful for streaming services. Way back when, if I was to discover an album, I'd have to either buy it or pirate it. Not many people are willing to give away their hard-earned to blindly buy albums without having the opportunity to sample them - especially if you don't have much disposable income.

I was always of the mentality that if I listened to an album and really enjoyed it, I'd buy the album. It used to be that after a few spins from downloading it, I'd go out and buy it because I loved it that much. Now, I can legally listen to the album beforehand with some reassurance that the artist is at least getting some compensation for this - or at the very least, feedback of how many people are listening to it, and how often - and then I'll go out and buy the album if it's really special.

Streaming isn't perfect, but you haven't really given an alternative solution. A bit of a paradox, Paradoxally? ;)
Score: 3 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
parler app

Apple Approves Parler to Return to App Store

Monday April 19, 2021 7:51 am PDT by
Following the removal of the app in January, Apple will now allow the social media app Parler to return to the App Store following changes to how the social media network moderates content, CNN reports. On April 14, in a letter to Sen. Mike Lee and Rep. Ken Buck obtained by CNN, Apple said that the app has improved the way it moderates content, and says those changes are "sufficient" for it...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...