Wireless bluetooth headphones have been gaining traction over the past few years as potentially reliable replacements to the traditional wired headsets offered with most smartphones.

Interest has increased only further since rumors began suggesting that Apple's upcoming iPhone 7 may feature a thinner body with no headphone jack, leaving users to rely on the Lightning port and Bluetooth as ways to connect to the device.

Meanwhile, other rumors suggest Apple could use new audio technology in the iPhone 7 to improve noise cancellation and even extend the feature to a new set of Apple-branded wireless headphones.

Amid all the Apple speculation, the company best known for inventing premium noise cancellation technology – Bose – today unveiled a new wireless version of its flagship QuietComfort headphones, along with three other potential wireless options for the future iPhone 7 user.
QuietComfort_35_wireless_headphones_-_SilverPriced at $350 and available in black or silver, the QuietComfort 35 headphones feature the same around-ear design as previous wired QC cans and Bose claims they offer similar audio quality to its QC25 headphones.

The Verge says "they do a great job of making it feel like you're alone with whatever's playing through them", and that typical everyday ambient noise — subway stations, busy city streets, and so on — are "turned down to a whisper" by the QC35s.

Bose also announced today an all-new pair of noise-cancelling earbuds called the QuietControl 30s, which have a black plastic band that wraps around the back of the neck. The level of noise cancellation in the QuietControl 30s can be adjusted using either the Bose mobile app or via the physical controls on the buds. The QuietControl 30s cost $300 and will be available in September.
QuietControl_30_wireless_headphonesBose has used significantly enhanced dual microphones in both products which the company claims do a better job of picking up the user's voice while effectively filtering out background noise.

Finally, Bose also today introduced two new models of fitness-oriented Bluetooth earbuds, the SoundSport Wireless ($149) and SoundSport Wireless Pulse ($199). Both models are water and sweat resistant, while the latter include a built-in heart-rate monitor inside the earbuds (similar to offerings from the likes of Samsung and Jabra), but neither models have Bose's patented noise cancellation smarts.

Alternatively, if you're more interested in the potential benefits and drawbacks of using Lightning headphones with an iPhone with no headphone jack, be sure to check out MacRumors' video on the subject.

Tag: Bose

Top Rated Comments

Andy hates Candy Avatar
118 months ago
Its not wrong.

No highs...no lows....must be BOSE.
Well, I only use Bose. To me, they sound & look good. Great Highs, Great Lows. That is important to me. And isn't that everything? Happy customers?
Score: 9 Votes (Like | Disagree)
Grahamps Avatar
118 months ago
Omg, the "Bose heads" are a sad lot.
I wonder what they would think of they heard some REAL stereo equipment??!!
I used to travel weekly for a "REAL stereo equipment" manufacturer, and I bought the Bose in an instant when I heard their noise reduction at the Denver airport. At a trade show, I tried Sennheiser's noise cancelling headphones, and the Bose were better by a mile. So, like other comments have said, the Bose noise cancelling tech is the real deal. The sound quality was good (enough), especially for use in terminals and on flights.

I respect anyone who can carry a Hi-fi's worth of headphone gear with them when they travel, amps, dac's, cables, reference headphones, etc.. For me, in the pre-iPhone/iPad era, even carrying the case with the headphones was too much extra baggage, just to watch an in-flight movie, or to quiet the world; I agree that losing the cable is a boon, and makes this noise cancelling headphone more attractive when freedom of movement is desired.
Score: 9 Votes (Like | Disagree)
oneMadRssn Avatar
118 months ago
I've always found the anti-Bose arguments particularly dubious coming from Apple fans. Take pretty any Apple v. PC argument or conversation, replace Apple with Bose and replace whatever PC brand with whatever audiophile brand, and nearly everything still make sense.

Yes Bose is priced higher than the competition if your compare it spec for spec, yes Bose spends a lot on marketing, yes Bose doesn't perform quite as well as competitive products in various metrics. However, Bose also has excellent customer support, has showrooms in malls and all over that let you try the product, has far above average quality in a very easy to use product, and excels in their proprietary features that no one else can match.

See, if you replace Bose with Apple above, it's all still true.

Also, opinions on audio is particularly useless to me. I like Bose. It sounds good to my ears. Your ears are different, so it might sound different to you. I also have different preferences than you. Some people like flat-sound headphones that offer the truest representation of the sound as possible. Other people like their headphones to have a particular emphasis (bass heavy sound, or warmer sound, or crisper sound). It's all so subjective.

For me, in addition to the sound, three things are important: comfort, weight, noise cancellation, and style. Comfort means how long I can wear them before my head or ears getting sore. Weight matters for comfort and how long I can wear them. Noise cancellation is important for noisy commutes or flying. Style matters because how I look in the headphones directly influences how comfortable I feel while wearing them.
Score: 7 Votes (Like | Disagree)
stars_fan Avatar
118 months ago
Seems a bit pricey for me (for the headphones), but then Bose was always expensive.
They have a great marketing team that has convinced people to buy subpar speakers for ridiculous prices.

Their internal motto is better sound through marketing.
Score: 6 Votes (Like | Disagree)
jonnysods Avatar
118 months ago
I have QC15's, the quality and noise cancellation is unbelievable. I'd love to get rid of my cables...
Score: 5 Votes (Like | Disagree)
Romf Avatar
118 months ago
BUY
OTHER
SOUND
EQUIPMENT.
I agree on that except for ANR headphones.
Please show me something better that:
-has such a good noise reduction
-bluetooth
-still with option to use cable

I bought a parrot zik 3 and it is good but the battery is too light and the noise reduction isn't bose level
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...