Apple today uploaded eight new "Shot on iPhone" videos to its YouTube channel, showcasing the video capturing capabilities of the iPhone 6s and iPhone 6s Plus through videos taken by actual iPhone users around the world.

Each video clip lasts for 16 seconds and is accompanied by music. Video content ranges from a rain storm in Los Angeles to penguins in Antarctica to a hippopotamus in Botswana.


Several of the videos showcase iPhone 6s video features like Slo-Mo, while others are played in reverse or are sped up.


Apple's "Shot on iPhone" campaign began in early 2015 following the launch of the iPhone 6 and the iPhone 6 Plus, sharing photos of iPhone 6 images in ads and on billboards across the globe. Later in 2015, Shot on iPhone expanded to encompass video imagery collected in a World Gallery. Apple re-launched the "Shot on iPhone" campaign in early 2016 to focus on the camera improvements in the iPhone 6s and the iPhone 6s Plus.

Related Forum: iPhone

Top Rated Comments

Zirel Avatar
124 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
Someone didn't take his pills /today/ this week...
Score: 6 Votes (Like | Disagree)
Dave245 Avatar
124 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
This isn't about a new product, it's about what the iPhone can do in terms of photography and video. There have been some really great images and videos taken on the iPhone over the years, it is still the most popular smartphone camera.
Score: 6 Votes (Like | Disagree)
Zirel Avatar
124 months ago
That's exactly right ... except it's tired. It was a tired campaign when they launched it on the 6s, when the camera really had been given a major upgrade. And while it might just be a coincidence, the 6s sales also tanked for the first time. It's like crying wolf ... and now they're about to do it for a third time when the 7 comes out. I'm thinking ... yeah I know the camera is awesome -- what else you got?
So the sales are indicative of quality now?

Then the iPhone is the best phone in the world. As it is the best sold.
Score: 4 Votes (Like | Disagree)
akash.nu Avatar
124 months ago
Ya know, I use my iPhone to take pix and vids all the time and the hype of this thing taking amazing pictures and videos is all hype. I never get super crisp vivid color photos. Hell, half the time the phone won't even focus right, and if the lighting isn't a super bright sunny day, forget about even trying to take a picture, and if you do, make sure you have Photoshop ready to make the pictures look as crisp and vivid in color as the ones Apple shows off. Give me a break!
Ok this definitely makes me believe that you need to actually improve upon your photography skills rather than blaming the device.
Score: 4 Votes (Like | Disagree)
Gooberton Avatar
124 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
Score: 3 Votes (Like | Disagree)
I7guy Avatar
124 months ago
"It's not what's inside the lens, it's what behind the lens".
Score: 2 Votes (Like | Disagree)

Popular Stories

Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....
ipad blue prime day

iPad 12 Rumored to Get iPhone 17's A19 Chip, Breaking Apple Tradition

Wednesday December 10, 2025 12:22 pm PST by
The next-generation low-cost iPad will use Apple's A19 chip, according to a report from Macworld. Macworld claims to have seen an "internal Apple code document" with information about the 2026 iPad lineup. Prior documentation discovered by MacRumors suggested that the iPad 12 would be equipped with an A18 chip, not an A19 chip. The A19 chip was just released this year in the iPhone 17, and...