Apple has created a new "Apple Music Fashion" channel available to Apple Music subscribers, which features three new Apple Music playlists curated by fashion designer Alexander Wang, among other curated selections from Vogue, Burberry, and more.
As shared by Vogue, Wang's playlists, entitled Chill, Hype, and Vibe, feature a mix of R&B slow jams to hardcore rap to "dance-floor ready tracks." Each playlist includes between 15 and 20 songs.
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"Chill is my go-to playlist when I get home, when I need to decompress, or when I'm having a night in," Wang told Vogue.com of a playlist that includes Rihanna, Drake, and Juicy J. [...]
"Hype--those songs are mostly derived from playlists that I've played in a party bus or en route to a festival or going out. They are songs that kick up the energy," he says of a grouping that features Diplo, M.I.A., and Lil Jon. "Vibe is more a playlist that's in between, with songs that have high energy and also are great classics. It's good for having people over, drinks; it's kind of pregame music." There you'll find A$AP Rocky, Rich Homie Quan, and Meek Mill.
Wang plans to update the playlists throughout the year with new content so his selections are always up to date. The launch of his playlists are accompanied by a new Apple Music video.
New playlists, compliments of @AlexanderWangNY.
CHILL. HYPE. VIBE.https://t.co/dRMOXuAw0H#AppleMusicFashionhttps://t.co/OS1acuC8cW — Apple Music (@AppleMusic) June 6, 2016
Wang's playlists and the Apple Music Fashion channel can be accessed by all Apple Music subscribers on iOS devices, Macs, and Android devices through this link.
Top Rated Comments
The "issue," if you want to see an issue here, is that this feeds the narrative that Apple increasingly sees itself as a cross-over fashion/tech company rather than a pure tech company, which is what it used to be and what many long-time devotees wish it still was.
Does having fashion designers share playlists mean apple can't also design cutting edge technology? No, of course not. And if they in fact were still regularly coming out with cutting edge products, probably nobody would care whose playlists they promoted.
But the feeling - and I don't whole disagree - among the disaffected macrumors faithful, is that their products haven't been all that cutting edge lately. Which gives rise to a sense - rightly or wrongly - that maybe part of the reason is that Apple is targeting a different audience than they used to.
I dunno. I don't care about the playlists one way or another. I sure would like to see them try to make the best damn computers in the world again though.
Examples:
iPhone 5C. the disappointment that outsold flagship models of other manufactures.
Apple Watch. the disappointment that has so surpassed its rivals (WHO HAD MORE THAN A YEAR LEAD) in sales..... Tech media can only compare it to fitness trackers who sell in the same numbers.
If you all would take off the rose tinted glasses. You would see that Apple really never wowed us EVERY single year. Even during the SJ years.
Apple: you suck. Ditch the trashy fashion, ditch the thug trash music, ditch the douchebag celebrities and stick to making computers. You used to make good ones.