After a few weeks of news surrounding Nintendo's continued push into smartphone gaming, the company's first app -- Miitomo -- slowly started to disappear from the conversation as users began to abandon the app. Nintendo celebrated an impressive 10 million user downloads a few weeks after Miitomo's release, but since then little news or talk has been circling from Nintendo itself or the game's original downloaders.
Miitomo
A new report by SurveyMonkey attempts to drill down to the reasoning behind Miitomo's rise and fall, which occurred all in the span of about two months. To do so, the site compared Miitomo to King's Candy Crush Saga and Supercell's Clash of Clans, two games which not only debuted big, but kept players engaged frequently on a week-by-week basis. All three games had a similar huge download spike at launch, with Candy Crush Saga topping the charts, followed by a downturn in downloads in the subsequent weeks.

The difference between the games is that those belonging to King and Supercell saw continued user engagement by the gamers who originally downloaded them. According to SurveyMonkey's numbers, Clash Royale is played on average 4.2 days per week by its users, while Candy Crush Saga is played 3.3 days each week. Miitomo, on the other hand, sees users returning just 2.3 days per week. The site's leading theory on this low return rate statistic is a fanbase that "didn't really get Miitomo."

miitomo WAU

In Miitomo’s case, this lower-than-peers engagement translates into higher churn. The game’s weekly churn more than 50% means that over half of the users of Miitomo on a given week won’t come back and play it again the following week. For some apps that don’t need frequent use this isnt a problem, but for games like Miitomo that are designed for frequent use, churn at this level foreshadows a quick decline.

As others have described it, SurveyMonkey calls Miitomo a social game, whose main value lies in the interaction and presence of friends who can witness the customization of your Mii and the answers you give to the app's questions. Since the only reason for return is content updates centered around avatar clothes and new "Miitomo Drop" levels, the game's feedback loop dissatisfies gamers whose only reason for weekly revisiting is to dress up their Mii to be seen by seen by no one in particular, since they "end up living in a ghost town."

After initial heavy interest in the app, most likely due to its status as Nintendo's first original smartphone game, it appears that most users have decided to simply wait for the company's promise of "pure game applications." What that will take the form of isn't exactly clear yet, but we do know it'll be centered around the Animal Crossing and Fire Emblem franchises to start.

Top Rated Comments

kingofwale Avatar
85 months ago
funny... maybe the title should be "Nintendo doesn't really get users".

People want Mario, Zelda, SSBB on their phone, not this crap.
Score: 20 Votes (Like | Disagree)
Dilster3k Avatar
85 months ago
I didn't even bother downloading it, Nintendo is doing it wrong.
Score: 16 Votes (Like | Disagree)
Chupa Chupa Avatar
85 months ago
Mario, Luigi, the Princess, and Kong are sitting at the bar laughing their arses off saying "told ya." Kong even tosses a barrel at the computer displaying the MacRumors story.
Score: 11 Votes (Like | Disagree)
hlfway2anywhere Avatar
85 months ago
Data shows users want Mario Bros and Donkey Kong, not this second rate BS.
Score: 10 Votes (Like | Disagree)
TurboPGT! Avatar
85 months ago
NO KIDDING.

Data Suggets Nintendo is a Proud Old Japanese Man That Will Go Bankrupt Before Admitting Their Strategies Stopped Making Money A Decade Ago.
Score: 9 Votes (Like | Disagree)
TurboPGT! Avatar
85 months ago
I didn't even bother downloading it, Nintendo is doing it wrong.
This, I wouldn't even give them statistic so as to reinforce that they don't get it.

Unfortunately, the idiots at Nintendo will take away from this: "See! We told you the App Store was not a profit center for us!" and never bother releasing the titles that actually would make money.
Score: 6 Votes (Like | Disagree)

Popular Stories

Apple advanced security Advanced Data Protection screen Feature

FBI Calls End-to-End Encryption 'Deeply Concerning' as Privacy Groups Hail Apple's Advanced Data Protection as a Victory for Users

Thursday December 8, 2022 2:45 am PST by
Apple yesterday announced that end-to-end encryption is coming to even more sensitive types of iCloud data, including device backups, messages, photos, and more, meeting the longstanding demand of both users and privacy groups who have rallied for the company to take the significant step forward in user privacy. iCloud end-to-end encryption, or what Apple calls "Advanced Data Protection,"...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Expected to Launch Next Week With These 12 New Features

Thursday December 8, 2022 7:05 am PST by
iOS 16.2 is expected to be released next week following nearly two months of beta testing. With last-minute additions like Apple Music Sing and Advanced Data Protection, the software update now has over a dozen new features for the iPhone. Below, we've recapped many of the new features coming with iOS 16.2, including Apple's new whiteboard app Freeform, two new Lock Screen widgets, the...
maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Hands-On With Apple Music Sing in iOS 16.2

Wednesday December 7, 2022 12:24 pm PST by
With the iOS 16.2 release candidate that came out today, Apple added the new Apple Music Sing feature that was announced earlier this week. We thought we'd check out the new karaoke feature to see how it works. Subscribe to the MacRumors YouTube channel for more videos. Apple Music Sing is available on modern iPhones and iPads, as well as the newest Apple TV 4K. It's built in to the Apple...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
Apple Accessories Deals 2022 Anker

Deals: Amazon's New Anker Sale Has Savings on USB-C Chargers, Portable Batteries, and More

Wednesday December 7, 2022 8:10 am PST by
Anker this week has introduced a new sale across its most popular accessories on Amazon, including savings on USB-C cables, wall chargers, portable batteries, wireless chargers, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Many of these sales...
Apple advanced security Advanced Data Protection screen Feature

Apple Announces End-to-End Encryption Option for iCloud Photos, Notes, Backups, and More

Wednesday December 7, 2022 10:00 am PST by
Apple today announced it is expanding end-to-end encryption to many additional iCloud data categories on an opt-in basis for enhanced security. iCloud already protects 14 data categories using end-to-end encryption by default, including the Messages app when backups are disabled, passwords stored in iCloud Keychain, Health data, Apple Maps search history, Apple Card transactions, and more,...
Twitter Feature

Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

Wednesday December 7, 2022 6:47 pm PST by
Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month. Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According ...
Apple car wheel icon feature yellow

Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Tuesday December 6, 2022 2:31 pm PST by
Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or...