New Data Suggests 'Users Didn't Really Get Miitomo,' Leading to its Decline

Thursday May 26, 2016 6:07 AM PDT by Mitchel Broussard

After a few weeks of news surrounding Nintendo's continued push into smartphone gaming, the company's first app -- Miitomo -- slowly started to disappear from the conversation as users began to abandon the app. Nintendo celebrated an impressive 10 million user downloads a few weeks after Miitomo's release, but since then little news or talk has been circling from Nintendo itself or the game's original downloaders.
Miitomo
A new report by SurveyMonkey attempts to drill down to the reasoning behind Miitomo's rise and fall, which occurred all in the span of about two months. To do so, the site compared Miitomo to King's Candy Crush Saga and Supercell's Clash of Clans, two games which not only debuted big, but kept players engaged frequently on a week-by-week basis. All three games had a similar huge download spike at launch, with Candy Crush Saga topping the charts, followed by a downturn in downloads in the subsequent weeks.

The difference between the games is that those belonging to King and Supercell saw continued user engagement by the gamers who originally downloaded them. According to SurveyMonkey's numbers, Clash Royale is played on average 4.2 days per week by its users, while Candy Crush Saga is played 3.3 days each week. Miitomo, on the other hand, sees users returning just 2.3 days per week. The site's leading theory on this low return rate statistic is a fanbase that "didn't really get Miitomo."

miitomo WAU

In Miitomo’s case, this lower-than-peers engagement translates into higher churn. The game’s weekly churn more than 50% means that over half of the users of Miitomo on a given week won’t come back and play it again the following week. For some apps that don’t need frequent use this isnt a problem, but for games like Miitomo that are designed for frequent use, churn at this level foreshadows a quick decline.

As others have described it, SurveyMonkey calls Miitomo a social game, whose main value lies in the interaction and presence of friends who can witness the customization of your Mii and the answers you give to the app's questions. Since the only reason for return is content updates centered around avatar clothes and new "Miitomo Drop" levels, the game's feedback loop dissatisfies gamers whose only reason for weekly revisiting is to dress up their Mii to be seen by seen by no one in particular, since they "end up living in a ghost town."

After initial heavy interest in the app, most likely due to its status as Nintendo's first original smartphone game, it appears that most users have decided to simply wait for the company's promise of "pure game applications." What that will take the form of isn't exactly clear yet, but we do know it'll be centered around the Animal Crossing and Fire Emblem franchises to start.

Top Rated Comments

(View all)
Avatar
50 months ago
funny... maybe the title should be "Nintendo doesn't really get users".

People want Mario, Zelda, SSBB on their phone, not this crap.
Score: 20 Votes (Like | Disagree)
Avatar
50 months ago
I didn't even bother downloading it, Nintendo is doing it wrong.
Score: 16 Votes (Like | Disagree)
Avatar
50 months ago
Mario, Luigi, the Princess, and Kong are sitting at the bar laughing their arses off saying "told ya." Kong even tosses a barrel at the computer displaying the MacRumors story.
Score: 11 Votes (Like | Disagree)
Avatar
50 months ago
Data shows users want Mario Bros and Donkey Kong, not this second rate BS.
Score: 10 Votes (Like | Disagree)
Avatar
50 months ago
NO KIDDING.

Data Suggets Nintendo is a Proud Old Japanese Man That Will Go Bankrupt Before Admitting Their Strategies Stopped Making Money A Decade Ago.
Score: 9 Votes (Like | Disagree)
Avatar
50 months ago

I didn't even bother downloading it, Nintendo is doing it wrong.

This, I wouldn't even give them statistic so as to reinforce that they don't get it.

Unfortunately, the idiots at Nintendo will take away from this: "See! We told you the App Store was not a profit center for us!" and never bother releasing the titles that actually would make money.
Score: 6 Votes (Like | Disagree)

Top Stories

Apple's 2020 MacBook Air vs. 2020 iPad Pro

Wednesday April 1, 2020 2:45 pm PDT by Juli Clover
Apple in March updated both the MacBook Air and the iPad Pro, and with the iPad Pro increasingly positioned as a computer replacement, we thought we'd compare both new machines to see how they measure up and which one might be a better buy depending on user needs. Subscribe to the MacRumors YouTube channel for more videos. We're comparing the base model 12.9-inch iPad Pro and the base model...

New Low-Cost 'iPhone SE' Could Launch as Soon as Tomorrow

Thursday April 2, 2020 4:06 pm PDT by Juli Clover
Apple's new low-cost iPhone is set to launch as early as Friday, April 3, according to a new report from 9to5Mac that cites a tip from a "highly trusted reader." The site says that while it can't be certain about the launch date, "Apple could reveal and begin taking orders for the new iPhone as soon as tomorrow." The iPhone 8 Apple is said to be planning to call the new iPhone, which is...

Zoom Accused of Misleading Users With 'End-to-End Encryption' Claims Amid Other Security Issues [Updated]

Wednesday April 1, 2020 2:47 am PDT by Tim Hardwick
Zoom is facing fresh scrutiny today following a report that the videoconferencing app's encryption claims are misleading. Zoom states on its website and in its security white paper that the app supports end-to-end encryption, a term that refers to a way of protecting user content so that the company has no access to it whatsoever. However, an investigation by The Intercept reveals that...

AirTags Referenced in New Apple Support Video

Thursday April 2, 2020 12:12 pm PDT by Joe Rossignol
Apple has accidentally referenced its widely rumored AirTags item tracking tags in a video that it uploaded to its Apple Support channel on YouTube today. The video was first spotted by the blog Appleosophy and has quickly been removed. The video was titled "How to erase your iPhone." AirTags were mentioned in Settings > Apple ID > Find My > Find My iPhone under Enable Offline Finding, with...

Intel Unveils 10th-Gen Processors Suitable for Next 16-Inch MacBook Pro With Wi-Fi 6 and Turbo Boost Speeds Above 5GHz

Thursday April 2, 2020 7:53 am PDT by Joe Rossignol
Intel today announced the launch of its latest 10th-generation Core processors for high-end notebooks, potentially including the next 16-inch MacBook Pro. The batch of 45W chips, part of the Comet Lake family, are built on Intel's 14nm++ architecture. The new H-series chips have the same base clock speeds as the 9th-generation chips in the current 16-inch MacBook Pro, but Turbo Boost speeds...

Apple Acquires Weather App Dark Sky

Tuesday March 31, 2020 10:22 am PDT by Juli Clover
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings. Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy. There is no ...

Apple Adding Some 2013 and 2014 MacBook Air and MacBook Pro Models to Vintage Products List at End of April

Wednesday April 1, 2020 2:24 pm PDT by Joe Rossignol
In an internal memo obtained by MacRumors, Apple has indicated that the following 2013 and 2014 models of the MacBook Air and MacBook Pro will be added to its vintage and obsolete products list on April 30:MacBook Air (11-inch, Mid 2013) MacBook Air (13-inch, Mid 2013) MacBook Air (11-inch, Early 2014) MacBook Air (13-inch, Early 2014) MacBook Pro (13-inch, Mid 2014)Apple defines vintage...

Apple Paid Hacker $75,000 for Uncovering Zero-Day Camera Exploits in Safari

Friday April 3, 2020 3:58 am PDT by Tim Hardwick
Apple paid out $75,000 to a hacker for identifying multiple zero-day vulnerabilities in its software, some of which could be used to hijack the camera on a MacBook or an iPhone, according to Forbes. A zero-day vulnerability refers to a security hole in software that is unknown to the software developer and the public, although it may already be known by attackers who are quietly exploiting...

iPhone 8 Screen Protector Updated With 'iPhone SE' Compatibility on Apple's Online Store

Thursday April 2, 2020 8:10 pm PDT by Joe Rossignol
Another clue has surfaced to suggest that Apple's rumored lower-cost iPhone SE successor will likely be released soon. Earlier today, a product listing for a Belkin screen protector on Apple's online store was updated to reflect compatibility with not only the iPhone 7 and iPhone 8, but also the iPhone SE. Given the original iPhone SE was a 4-inch device, and the iPhone 7 and iPhone 8 are...

2020 iPad Pro May Not Have a U1 Ultra Wideband Chip After All

Wednesday April 1, 2020 8:49 pm PDT by Joe Rossignol
While it was previously reported that all 2020 iPad Pro models feature the same Apple-designed U1 chip as the iPhone 11 lineup, enabling Ultra Wideband support, we have compiled evidence to suggest that this may not be the case. As a reminder, Apple's tech specs for the iPhone 11 and iPhone 11 Pro list an Ultra Wideband chip for spatial awareness, but the chip is not mentioned in Apple's...