Apple's Notebook Sales Drop to Estimated 2.5M as Buyers Await New MacBook Pro

Apple reported its first negative-growth quarter since 2003 last month as iPhone, iPad, and Mac sales all declined compared to the year-ago period, and new data shows that notebook sales unsurprisingly fared no better when broken out.

rmbp
MacBook, MacBook Air, and MacBook Pro sales totaled an estimated 2.53 million in the first quarter of the 2016 calendar year, down from an estimated 3.4 million in the year-ago quarter, according to market research firm TrendForce.

Apple's notebook market share dropped to an estimated 7.1-percent in the first quarter, down from 8.8-percent in the previous March quarter, as Windows-based PC vendors and the overall notebook industry continue to suffer from slowing sales.

TrendForce-MacBook-1Q16
Apple remained the sixth largest notebook vendor in the first quarter, trailing behind PC makers Lenovo, HP, Dell, ASUS, and Acer but ahead of Samsung and Toshiba. Mac notebook sales dropped 40-percent quarter-over-quarter, but largely due to expected seasonality following the holiday shopping season.

In the first quarter, Apple did not have any new MacBook products ready for the market, nor did it lower MacBook prices to generate sales. Apple’s Wintel-based competitors, on the other hand, benefitted from Windows 10 and the steady supply of Intel’s Skylake CPUs. They were able to have numerous new products ready to promote and ship. As a result, MacBook shipments suffered a massive quarterly decline of 40.4% in the first quarter and Apple retreated to the sixth place in the ranking.

Many prospective buyers are also hoping for a redesigned MacBook Pro featuring faster Skylake processors and Thunderbolt 3 with USB-C, which could be announced at WWDC next month. Apple released a Skylake-based 12-inch MacBook in April and started shipping the 13-inch MacBook Air with 8GB of RAM as standard.

Apple officially reported Mac sales of 4.03 million during the past quarter, including the iMac, Mac mini, and Mac Pro alongside notebooks.

TrendForce estimates worldwide notebook shipments totaled 35.62 million units during the quarter, marking a year-over-year decline of 7.3-percent.

Top Rated Comments

Sandstorm Avatar
83 months ago
Neglected, outdated and overpriced. Mini, pro, displays - are especially insulting.

EDIT - and before - but but Apple waits on Intel! - there are insane amount of things they could have done years ago - much better facetime cameras, drop the pathetic HDDs and switch to SSDs-only, drop non-retina displays, reduce display bezels, release a decent ergonomic mouse?
How about Touch-ID for the Mac? How about Thunderbolt displays that are not 5 years old with USB 2, crappy speakers, reflective and so on?

As it stands right now - Apple offers stale products with outdated internals, at an unbelievable (exorbitant) price. That is something only Apple can do.
Score: 90 Votes (Like | Disagree)
Santabean2000 Avatar
83 months ago
Rotting fruit goes unsold. *surprise*
Score: 69 Votes (Like | Disagree)
smacrumon Avatar
83 months ago
Or, customers aren't upgrading or buying new MacBooks because their retail price point is way off the mark, incredibly too expensive.
Many "prospective buyers" wouldn't know exactly what was a "redesigned MacBook Pro" or a "Skylake processor", "Thunderbolt 3" or even "USB-C".
The price points are completely wrong.
Score: 68 Votes (Like | Disagree)
AndrewClarke Avatar
83 months ago
When Apple doesn't provide a MacBook Pro, Mac Mini, or Mac Pro worth buying, I'm sure it isn't a surprise to them that we're not buying them.

You'd have to be desperate to buy something from most of Apple's computer lineup right now. My 2011 MacBook Pro is limping along but I'll just keep reformatting/restoring rather than buy what they're selling at the moment.

Give me something I actually want to buy, Apple.
Score: 50 Votes (Like | Disagree)
Stella Avatar
83 months ago
$3000CA for the high end Macbook Pro 2015 - a total rip off. Looking at what you get for "PC" laptop at the same price range is an embarrassment for Apple!

Apple had better increase value for money in the next model...

Sadly, Apple are losing the edge with their computer range.. slimmer and eye candy hardware just doesn't cut it. There needs to be value for money. I'm not seeing it with the existing range.
Score: 46 Votes (Like | Disagree)
puma1552 Avatar
83 months ago
Apple doesn't care about computers. They used to do major refreshes every 8 months with speed bumps every 4 months, now you're lucky to get one half-assed update a year.

Spare me the spiel about being chained to Intel's cycles, they could certainly update many other parts of the machine on a regular basis.
Score: 46 Votes (Like | Disagree)

Popular Stories

apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
tim cook spring loaded event

Six Major Products to Expect From Apple in 2023

Sunday September 25, 2022 10:57 am PDT by
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more. Other than new iPhones and Apple Watches, which are expected...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iphone 14 pro max deep purple

iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Sunday September 25, 2022 7:02 am PDT by
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...