New Apple Site Lets Users Create Custom 'Shot on iPhone' Mother's Day Video

Following the launch of its "Shot on iPhone" Mother's Day ad, Apple has created a dedicated website that allows customers to create their own Mother's Day video by uploading images of their mom.

The simple site, first shared by iPhone in Canada, opens with an upload image link, which allows users to upload a photo. The photo is then inserted into a customized version of Apple's Mother's Day video and can be uploaded directly to Facebook.

applesite
Content wise, the video is identical to Apple's Mother's Day Shot on iPhone ad, featuring photos of mothers from iPhone users around the world, with the addition of the user-uploaded photo.


The site, which is a new marketing tactic for Apple, may have been created by Apple advertising partner Media Arts Lab, as an employee was the first person to tweet out a link to the new site. Apple's video creation tool comes just ahead of Mother's Day, which occurs on Sunday, May 8.

Top Rated Comments

AngerDanger Avatar
79 months ago
Fun fact: although that picture appears to be a mother and her baby on first glance, it's actually Mad Men's Peggy Olson showing off her crazily buff arm.



People can't create their own meaningful way to acknowledge their mom's these days, they need a completely white sliced bread solution? This is just like all the gimmicks at Facebook.
These days? You know, Hallmark Cards was founded 109 years ago. And before that, there were probably people who complained when others didn't make their own stationary from pulp.

Attachment Image
Score: 5 Votes (Like | Disagree)
smacrumon Avatar
79 months ago
The more I think about this, the more I'm disappointed in Apple.
Apple should apply a filter on what is released into public and use the word "NO" more often.
This Mother's Day campaign is a completely missed opportunity. Uploading an image to feature in what is a very average video sequence misses the mark entirely.
What Apple could have done was a simple elegant advertisement showing users calling their mom's with an iPhone, highlighting the most basic but most intimate features of the iPhone, making a simple phone call to say "hi" and "thanks".
Score: 2 Votes (Like | Disagree)
Sirious Avatar
79 months ago
Seems like a natural extension of the campaign. Too bad mothers day has gone already - in the UK :p


But then again, every day is mothers day ;)
Score: 2 Votes (Like | Disagree)
American Hero Avatar
79 months ago
Only for $39.95 per album.
Score: 2 Votes (Like | Disagree)
MH01 Avatar
79 months ago
I'd be embarrassed to send that and so should others. It would be better not bothering and being honest about forgetting and taking her out for lunch or dinner the following day. :)
Apple is a design company, not a marketing company, it needs to remember that.
I take it all back, I thought you could upload multiple photos to create a montage for your mum.

You can upload one stupid photo, so the whole point of This stupid ad is to make this ad viral. LAME

I can see my mum saying, what's with all the pictures of other mums, and mine last..... This is totally lame, and only designed to sent the ad on.

Apple is very much a markerting company, jobs was a markerting genius :) what's is not is a lame markerting company....well it never used to be, bit this is lame crap :(
[doublepost=1462558833][/doublepost]
Ironically, you can't use the website if you're using an ad blocker, which is a feature on iOS. :rolleyes:

Ha ha ha this says everything about current state of apple software Dev. Half arsed effort to rush it out, and fix it as you go....patch incoming
Score: 2 Votes (Like | Disagree)
theheadguy Avatar
79 months ago
Pretty lame actually.
This. Facebook (although I just loathe them) makes amazing videos automatically. Apple comes out with ... this? Unimpressive. Although, you'll get a hundred comments here about people who feel you shouldn't comment if you aren't in love with whatever move Apple makes, even if it's lame.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...