New Apple Site Lets Users Create Custom 'Shot on iPhone' Mother's Day Video
Following the launch of its "Shot on iPhone" Mother's Day ad, Apple has created a dedicated website that allows customers to create their own Mother's Day video by uploading images of their mom.
The simple site, first shared by iPhone in Canada, opens with an upload image link, which allows users to upload a photo. The photo is then inserted into a customized version of Apple's Mother's Day video and can be uploaded directly to Facebook.
Content wise, the video is identical to Apple's Mother's Day Shot on iPhone ad, featuring photos of mothers from iPhone users around the world, with the addition of the user-uploaded photo.
The site, which is a new marketing tactic for Apple, may have been created by Apple advertising partner Media Arts Lab, as an employee was the first person to tweet out a link to the new site. Apple's video creation tool comes just ahead of Mother's Day, which occurs on Sunday, May 8.
Top Rated Comments
These days? You know, Hallmark Cards was founded 109 years ago. And before that, there were probably people who complained when others didn't make their own stationary from pulp.
Apple should apply a filter on what is released into public and use the word "NO" more often.
This Mother's Day campaign is a completely missed opportunity. Uploading an image to feature in what is a very average video sequence misses the mark entirely.
What Apple could have done was a simple elegant advertisement showing users calling their mom's with an iPhone, highlighting the most basic but most intimate features of the iPhone, making a simple phone call to say "hi" and "thanks".
But then again, every day is mothers day ;)
You can upload one stupid photo, so the whole point of This stupid ad is to make this ad viral. LAME
I can see my mum saying, what's with all the pictures of other mums, and mine last..... This is totally lame, and only designed to sent the ad on.
Apple is very much a markerting company, jobs was a markerting genius :) what's is not is a lame markerting company....well it never used to be, bit this is lame crap :(
[doublepost=1462558833][/doublepost] Ha ha ha this says everything about current state of apple software Dev. Half arsed effort to rush it out, and fix it as you go....patch incoming