Apple Debuts New 'Shot On iPhone' Ad Celebrating Mother's Day

A week ahead of Mother's Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple's "Shot on iPhone" advertising campaign, with each piece captioned by the amateur iPhone user who captured the moment.


Apple began its "Shot on iPhone" campaign early in 2015, showcasing images collected from both professional and amateur photographers around the world. More recently, Apple's iPhone campaign has focused on portraying the features of the device, like Touch ID and Siri.

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Top Rated Comments

Dangerous Theory Avatar
107 months ago
Who paid you for saying this?
Hmmm....Sounds like a Spam alert. You bought three iPhones because you watched a commercial? Ok.
I'm utterly amazed that comment was taken seriously.
Score: 10 Votes (Like | Disagree)
SuchInnovation Avatar
107 months ago
Brilliant! Just bought another 3 Iphone's because of this commercial... one of the most revolutionary and innovative commercials I've ever seen.
Score: 8 Votes (Like | Disagree)
Serban Avatar
107 months ago
others makes anti Apple and comparing themselves with them while apple is making such nice ads
Score: 8 Votes (Like | Disagree)
Dr.Chroma Avatar
107 months ago
Love Apple's marketing! Gotta Remember Mom!
Score: 6 Votes (Like | Disagree)
AbSoluTc Avatar
107 months ago
Simple and beautiful. Moms are the best :)
Score: 6 Votes (Like | Disagree)
Attirex Avatar
107 months ago
Because it's the MR forums, MacBooks suck, Dr. Dre is a child murderer, and Tim Cook should be fired comments in 3...2....
Score: 6 Votes (Like | Disagree)