Apple Debuts New 'Shot On iPhone' Ad Celebrating Mother's Day
A week ahead of Mother's Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple's "Shot on iPhone" advertising campaign, with each piece captioned by the amateur iPhone user who captured the moment.
Apple began its "Shot on iPhone" campaign
early in 2015, showcasing images collected from both professional and amateur photographers around the world. More recently, Apple's iPhone campaign has focused on portraying the features of the device, like
Touch ID and
Siri.
Popular Stories
T-Mobile will charge customers $5 per month to use iPhone Handoff, an e-SIM feature that allows the same phone number to be used on two separate iPhones.
iPhone Handoff requires carrier support, and at launch, only T-Mobile users in the U.S. and Deutsche Telekom users in Germany will be able to use it.
T-Mobile says customers can use their number across two compatible iPhone models and...
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month.
iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14.
iOS 27 is...
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system.
In response to an X post from someone wondering if we'll see...
