Apple Debuts New 'Shot On iPhone' Ad Celebrating Mother's Day

A week ahead of Mother's Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple's "Shot on iPhone" advertising campaign, with each piece captioned by the amateur iPhone user who captured the moment.


Apple began its "Shot on iPhone" campaign early in 2015, showcasing images collected from both professional and amateur photographers around the world. More recently, Apple's iPhone campaign has focused on portraying the features of the device, like Touch ID and Siri.

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49 months ago

Who paid you for saying this?

Hmmm....Sounds like a Spam alert. You bought three iPhones because you watched a commercial? Ok.


I'm utterly amazed that comment was taken seriously.
Rating: 10 Votes
49 months ago
Brilliant! Just bought another 3 Iphone's because of this commercial... one of the most revolutionary and innovative commercials I've ever seen.
Rating: 8 Votes
49 months ago
others makes anti Apple and comparing themselves with them while apple is making such nice ads
Rating: 8 Votes
49 months ago
Love Apple's marketing! Gotta Remember Mom!
Rating: 6 Votes
49 months ago
Simple and beautiful. Moms are the best :)
Rating: 6 Votes
49 months ago
Because it's the MR forums, MacBooks suck, Dr. Dre is a child murderer, and Tim Cook should be fired comments in 3...2....
Rating: 6 Votes
49 months ago

Brilliant! Just bought another 3 Iphone's because of this commercial... one of the most revolutionary and innovative commercials I've ever seen.

You're an inspiration to all of us.
Rating: 4 Votes
49 months ago

Beautiful! Probably the best "Shot on iPhone" ad I've seen.


Thanks! My photo is the preview photo youtube uses for the video. : )
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android and such can take decent pics/video as well.


Not hating on the ad, nicely done in fact, but I see a few things. Some scenes are studio lighting based I'd almost wager on. 2 moms in bed with the babies between them. White balance nailed that good and nice and consistent spreading of light has to be studio lighting of some kind. its not on body flash of phone and its not house lighting. Get a good set of lights up and magic happens. On damn near anything. If anything that shot makes me want to buy good lights with umbrella's (and tripods to set this up) and not an iphone lol.


As one of the iPhone users whose photo was used in the ad (the woman holding her baby daughter on the beach), I can guarantee you that none of those pics were set up or staged by or for Apple's benefit. They were all sourced from the real world by people who shot them on their own.
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Beautiful image in the Youtube pic (Elijah N)


Thank you!
Rating: 3 Votes
49 months ago
Life is beautiful, but not because it is shot on an iPhone. Apple cheapen these images because they are used to elict a positive reaction to their company that is unjustified. Get real people, Apple and it's overpaid executives exist to enrich it's shareholders, not magically make the world a better place.
Rating: 3 Votes
49 months ago
Beautiful! Probably the best "Shot on iPhone" ad I've seen.
Rating: 3 Votes

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