Jony Ive Shares Thoughts on Design, Fashion and Apple Watch in Met Gala Interview

jonyivemetgalaAhead of last night's Apple-sponsored Met Gala, Apple design chief Jony Ive spoke with fashion website Business of Fashion about the "Manus x Machina" theme of the event and accompanying Costume Institute Exhibition, giving some insight into his thoughts on design and some hints on the future of the Apple Watch.

According to Ive, who has had a hand in the creation and design of all of Apple's modern product releases, including the company's first wearable device, the goal of the designer is to solve problems without making the consumer aware of the problem that was solved.

In our work, we've always tried to design in a way where you're not aware of the problems that we've had to solve. That's the job of the designer: to solve problems and explore, but not really drag you through what all the problems were.

He went on to explain that tech products, like the Apple Watch, are becoming "more and more personal," something that he says technology companies still have a lot to learn about.

I think we have always had a very clear and a very singular approach to how we design products that are more familiar to people, more established in terms of product categories. I think it's very hard to have that same clarity and singularity when you're not absolutely confident in your subject matter."

Business of Fashion asked Ive about his future plans for the Apple Watch and while he refused to give specifics, he hinted that there could be some dramatic changes in store based on Apple's general product release philosophy. He said the Apple Watch is a "natural" category for Apple and that the company thinks about it in a non-opportunistic, "authentic" way.

It's quite interesting that if you look back at the first generation of the iPod or the Phone -- what happens in the next two, three, four years is dramatic. You'd be very surprised about some of the things you would absolutely assume that the first Phone did and it didn't have. [...]

I personally love products when they're at this level of maturity," Ive said of the Apple Watch. "You know we can't talk about future products, but if you look at what we typically do is that we don't make something and stop.

Jony Ive served as co-chair for the 2016 Met Gala and Costume Institute Exhibition alongside pop star Taylor Swift and actor Idris Elba. Last night, Ive, Apple CEO Tim Cook, and Steve Jobs' widow Laurene Powell Jobs attended the Met Gala alongside hundreds of celebrities, major fashion designers, and other well-known tech leaders like Kevin Systrom, Marissa Mayer, and Elon Musk.

(Image via Vogue)

Top Rated Comments

colbertnation Avatar
68 months ago
I guess everyone is entitled to their personal opinions, with mine being:

Jeez man, stop being so obsessed with thinness and lightness! And focus on the ergonomics of your designs! iPhone 6/6S is absolutely one of the worst form factors I have held in my hands for any device in this general category: too slippery and very unwieldy. I can't change the volume without interfering with the lock switch, as well as the other way around.
Score: 26 Votes (Like | Disagree)
pedrom Avatar
68 months ago
You know... I see Ive, Phil and Cue as Apple's Mccartney. Hair force one, the hardware engineers, other software engineers, Scott were Apple's Lennon.

When Steve was alive, there was a balance in power. Since he died, Cook had to be CEO (face of the company, not part of the brain anymore. Beancounter), Scott is gone, and Ive/Phil/Cue got way more power. The balance was destroyed.

Consequence? The best beancounter on the planet has no one to put him in check, and despite having the best software and hardware engineers in the world, they are powerless against Ive, Phil and Eddy. Everything that comes out of Phil's mouth is pure ********. Ive needs someone to control his genius otherwise it all becomes excessive and narcissistic (rose gold. It's pink, dude.). Cue... I know nothing about him, but I know that he was in control of the MAS and iTunes and he killed both of them, as far as potential is concerned.

Steve itself doesn't seem very important to me. Apple was 100% the work of fantastic talented people. Steve wasn't a great engineer, or a great designer, or great at management. But he was great at putting those Paul Mccartney in check.

We see the result in Apple having the best products and ecosystem (iPhone 6s/6s plus/iPhone SE/iPad Pros/rMBP/iMac) and also the most useless, overpriced, outdated, foolish piece of garbage in the whole tech industry (Every iOS device being sold with 1GB of RAM or 16GB of onboard storage, HDD Macs, Macs with TN Panels, cMBP, Mac Pro with rebranded cheapass """""""""firepros"""""" and not pro at all.).

It all makes sense to me. Seeing Ive in that picture only intensifies this feeling.
Score: 22 Votes (Like | Disagree)
kdarling Avatar
68 months ago
Sometimes I suspect that Apple execs must sit around thinking of pompous phrases to repeat, that will awe the naive.

With Jobs, I actually had a strangely perverse admiration of the way he could twist the meaning of words. It was his forte. But they still made sense.

These remaining guys are just Jobs-wannabes, spouting nonsense.
Score: 15 Votes (Like | Disagree)
GrumpyMom Avatar
68 months ago
What a boring and uninspiring outfit.
It just needs a few accessories.



Attachment Image
Score: 15 Votes (Like | Disagree)
Narrator Jack Avatar
68 months ago


Attachment Image
Score: 12 Votes (Like | Disagree)
Tinmania Avatar
68 months ago
In our work, we've always tried to design in a way where you're not aware of the problems that we've had to solve. That's the job of the designer: to solve problems and explore, but not really drag you through what all the problems were.
Nowhere is that design ethic more apparent than in the exquisite humpback battery case.



Mike
Score: 10 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...
iPad Pro Feature Magenta

Mac Otakara: iPad Air 5 to Feature iPad Pro-Like Design, No Design Changes Coming to iPad Mini 6 or iPad 9

Tuesday July 27, 2021 11:06 am PDT by
The next-generation iPad Air will feature a design that's similar to the third-generation iPad Pro, according to Japanese site Mac Otakara. Citing a Chinese supplier, the site says that the fifth-generation iPad Air will continue to feature a 10.9-inch display and a Touch ID button on the side, but it will gain a dual-lens camera system with Wide and Ultra Wide cameras. A LiDAR Scanner is ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...