Tor Myhren Officially Joins Apple as Vice President of Marketing Communications

by

tormyhrenFormer Grey Group chief creative officer and New York president Tor Myhren has officially joined Apple and has been added to the company's Executive Profiles webpage. Apple first announced Myhren's plans to join the company back in December of 2015, when it announced new roles for Jeff Williams and Phil Schiller.

According to his profile, Myhren will lead a creative team focused on Apple's advertising, internet presence, package design, and other consumer-facing marketing. Myhren is replacing Hiroki Asai, who is retiring after spending 18 years handling marketing communications and graphic design at Apple.

Myhren has overseen popular Grey ad campaigns like the ETrade talking baby and a series of commercials for DirecTV starring Rob Lowe.

A two-time TED speaker, Tor has been named to Fast Company's Most Creative People in Business, Fortune's 40 Under 40, AdAge's Creativity 50 honoring the world's 50 most influential creative minds, and was inducted into the Advertising Federation of America's Hall of Achievement.

Like all Apple executives listed on Apple's Executive site, Myhren will report directly to Apple CEO Tim Cook.

Top Rated Comments

Crosscreek Avatar
62 months ago
They probably should hire some product designers.
Score: 13 Votes (Like | Disagree)
now i see it Avatar
62 months ago
But what fun is MR if we can't rip on every article posted?
Score: 8 Votes (Like | Disagree)
surfingarbo Avatar
62 months ago
Marketing Communication. Singular. Corrected it for you, lol.
Score: 5 Votes (Like | Disagree)
Piggie Avatar
62 months ago

The comparison is off.

Apple produces luxury lifestyle products and it's strategy is not to make a living by supplying high quantity markets.

No it's does not.
It NEVER has.
That's the trick, they are a million miles away from "Luxury Products" don't you see?

Apple makes all it's money from mass, and I mean MASS on a MASSIVE scale products, that are nicely make and designed in a minimalist way, and sold at a above average for that type of product price point.


You can't have an item that is Luxury, when 100's of millions own one including children at school, that flies in the face of the meaning of that term.
Score: 4 Votes (Like | Disagree)
emm386 Avatar
62 months ago
marketing, err? probably something Apple needs the least at the moment...

my opinion: bring on the gizmos! create something new! something that makes my life easier or more enjoyable! maybe more reliable software or service reliability...but marketing? really?
Score: 4 Votes (Like | Disagree)
2457282 Avatar
62 months ago

Former Grey Group chief creative officer and New York president Tor Myhren

Wait. New York has a president? Boy o Boy has our politics gone in a different direction. Is his platform to put a wall around the state and to kick out the illegal Wall Street bad boys?

Lol.
Score: 3 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
iOS 14

Apple Seeds Second Betas of iOS 14.4 and iPadOS 14.4 to Developers [Update: Public Beta Available]

Wednesday January 13, 2021 10:03 am PST by
Apple today seeded the second betas of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a month after Apple released the first betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
caldigit thunderbolt 4 dock featured

CalDigit Introduces USB-C Dock With 10 Ports and Up to 94W Charging for Macs [Updated]

Wednesday January 13, 2021 9:16 am PST by
CalDigit today unveiled a new Thunderbolt 4 dock with a wide selection of connectivity options, including three USB-A ports, one USB-C port, two HDMI 2.0 ports, a Gigabit Ethernet port, an SD card slot, and a 3.5mm headphone jack. The dock also has a Thunderbolt 4 port that allows it to be connected to a Mac with a single cable, with up to 94W of pass-through charging for the latest MacBook...