tormyhrenFormer Grey Group chief creative officer and New York president Tor Myhren has officially joined Apple and has been added to the company's Executive Profiles webpage. Apple first announced Myhren's plans to join the company back in December of 2015, when it announced new roles for Jeff Williams and Phil Schiller.

According to his profile, Myhren will lead a creative team focused on Apple's advertising, internet presence, package design, and other consumer-facing marketing. Myhren is replacing Hiroki Asai, who is retiring after spending 18 years handling marketing communications and graphic design at Apple.

Myhren has overseen popular Grey ad campaigns like the ETrade talking baby and a series of commercials for DirecTV starring Rob Lowe.

A two-time TED speaker, Tor has been named to Fast Company's Most Creative People in Business, Fortune's 40 Under 40, AdAge's Creativity 50 honoring the world's 50 most influential creative minds, and was inducted into the Advertising Federation of America's Hall of Achievement.

Like all Apple executives listed on Apple's Executive site, Myhren will report directly to Apple CEO Tim Cook.

Top Rated Comments

Crosscreek Avatar
120 months ago
They probably should hire some product designers.
Score: 13 Votes (Like | Disagree)
now i see it Avatar
120 months ago
But what fun is MR if we can't rip on every article posted?
Score: 8 Votes (Like | Disagree)
surfingarbo Avatar
120 months ago
Marketing Communication. Singular. Corrected it for you, lol.
Score: 5 Votes (Like | Disagree)
Piggie Avatar
120 months ago
The comparison is off.

Apple produces luxury lifestyle products and it's strategy is not to make a living by supplying high quantity markets.

No it's does not.
It NEVER has.
That's the trick, they are a million miles away from "Luxury Products" don't you see?

Apple makes all it's money from mass, and I mean MASS on a MASSIVE scale products, that are nicely make and designed in a minimalist way, and sold at a above average for that type of product price point.


You can't have an item that is Luxury, when 100's of millions own one including children at school, that flies in the face of the meaning of that term.
Score: 4 Votes (Like | Disagree)
emm386 Avatar
120 months ago
marketing, err? probably something Apple needs the least at the moment...

my opinion: bring on the gizmos! create something new! something that makes my life easier or more enjoyable! maybe more reliable software or service reliability...but marketing? really?
Score: 4 Votes (Like | Disagree)
2457282 Avatar
120 months ago
Former Grey Group chief creative officer and New York president Tor Myhren
Wait. New York has a president? Boy o Boy has our politics gone in a different direction. Is his platform to put a wall around the state and to kick out the illegal Wall Street bad boys?

Lol.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...