Logitech today announced plans to acquire popular earbud company Jaybird, in a deal that will cost Logitech $50 million in cash. Jaybird will join Logitech as its second audio-focused company after Logitech brought Ultimate Ears under its umbrella back in 2008.

According to Logitech, it purchased Jaybird to bolster its foothold in the mobile device and earbud markets. Jaybird makes Bluetooth-enabled wireless earbuds like the X2, its most recent product, and the company also has a fitness tracker called Reign. Wireless earbuds may be set to explode in popularity with the launch of the iPhone 7, as rumors suggest Apple will be doing away with the headphone jack on the device.

logitechjaybird

We bet big on a shift to wireless and this shift has happened big time. As we pursued this bet, we retreated to home base with our existing wearable business - the custom business for professional touring musicians - but all the while we nurtured desires to grow beyond our thriving but niche UE PRO business.

What's Jaybird got to do with all this? Well, not all music gets to be shared out loud! We see it all around us everyday - people love to listen to music everywhere and sometimes in places where listening out loud would just not work. Jaybird hit on a great idea of making products for people actively engaged in sports and who wanted music to power their passion for their sport. With the right product (and Jaybird makes them), you can now pursue your sport with your music. It's a potent combination.

Like with Ultimate Ears, Jaybird will operate under the Logitech brand, continuing to sell Jaybird-branded products like the X2. In a statement, Jaybird CEO Judd Armstrong said Jaybird plans to continue to innovate and introduce new products, but will "benefit from Logitech's global distribution network and deep engineering progress." The acquisition is expected to close "in the coming weeks."

Top Rated Comments

nicho Avatar
66 months ago
A bargain compared to beats...
Score: 3 Votes (Like | Disagree)
luigi408 Avatar
66 months ago
JayBird had awesome service. Perhaps it will continue.
This. Seriously they are awesome. I doubt they will continue this. Not happy at all. Logitech CS sucks big time.
Score: 2 Votes (Like | Disagree)
keysofanxiety Avatar
66 months ago
This. Seriously they are awesome. I doubt they will continue this. Not happy at all. Logitech CS sucks big time.
I was going to take issue with this as historically Logitech had amazing customer service.

However after looking online it seems recent reviews are predominantly negative. Also looks like they got in a new CEO in early 2013 to 'revive their fortunes'. Unsurprising as customer care/properly honouring warranty always gets the first cut.

What a shame.
Score: 2 Votes (Like | Disagree)
mac4me Avatar
66 months ago
Logitech as its second audio-focused company after Logitech brought Ultimate Ears
Sigh .. memories of Logitech acquiring Slim Devices (Squeezebox etc) and running it into the ground ...
Score: 2 Votes (Like | Disagree)
lewisd25 Avatar
66 months ago
I'm not looking forward to the next gen Logitech Blue Bud X earbuds being 3x the cost...
Score: 1 Votes (Like | Disagree)
Vanilla35 Avatar
66 months ago
Apple bought Beats for its music streaming, not for its headphones…
Seems like they did it for the talent ;)
[doublepost=1460531973][/doublepost]
One thing putting me off though is that the only place you can purchase the original ear fins and silicone tips, accessories is directly from Jaybird. While this is OK if you live in the US, getting these shipped to other Countries is going to be expensive with the international shipping, customs tax. Hopefully if the Logitech takeover goes through, this will make them available more easily worldwide.
You can purchase third party tips on Amazon that work perfectly fine as well. Also, the X3's are coming out in May. The official release is Q2, but we should see them in May. I'll be first in line!
Score: 1 Votes (Like | Disagree)

Top Stories

apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
facebook instargram updated att prompt 1

Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
Foldable iPhone 2023 Feature Yellow

Kuo: Apple to Launch 8-Inch Foldable iPhone in 2023

Sunday May 2, 2021 8:43 pm PDT by
Apple is working to launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, Apple analyst Ming-Chi Kuo said today in a note to investors that was seen by MacRumors. Based on our latest industry survey, we forecast that Apple will likely launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, with SDC as the exclusive display supplier and Samsung Foundry...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.5.1 With Fixes for App Tracking Transparency Bug, WebKit Security Issues

Monday May 3, 2021 10:04 am PDT by
Apple today released iOS and iPadOS 14.5.1, minor security updates that come just a week after the release of the iOS 14.5 update. There is also a companion watchOS 7.4.1 update for Apple Watch and an iOS 12.5.3 update for older iPhone and iPad devices that don't support Apple's latest operating system versions. According to Apple's release notes, the update fixes a bug with App Tracking...
airtags teardown tile mat galaxy smarttag

iFixit Shares AirTag Teardown Revealing 'Impressively Compact' Design Compared to Tile Mate and Galaxy SmartTag

Sunday May 2, 2021 4:54 am PDT by
iFixit has shared the first of its two-part series in tearing down Apple's AirTag item tracker, revealing that Apple had to make impressive design decisions to achieve its small design, including rethinking the speaker layout. For comparison, iFixit compared Apple's AirTag to the Tile Mate and the Samsung Galaxy SmartTag. Compared to the competition, AirTag is the smallest in size, with the...
maxresdefault

Hands-On With Brydge's 12.9-Inch iPad Pro Keyboard With Trackpad

Tuesday May 4, 2021 11:48 am PDT by
Brydge has been making keyboards for Apple's iPads for years now, and the newest model, the Brydge 12.9 MAX+, is compatible with the third, fourth, and fifth-generation iPad Pro models, so it works even with the new mini-LED iPad Pro. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we checked out the new Brydge 12.9 MAX+ to see if it's a viable...