facebook-messenger-logoFacebook is planning to provide developers with toolkits for customer service chatbots and live chat APIs, according to a few sources that spoke with TechCrunch.

The company will debut the new features at Facebook's F8 conference next week, following in line with a host of recent institutions getting behind chatbot support. Facebook's intentions are to connect its users with businesses via its standalone chat app, Messenger. [Direct Link]

The new program will connect those businesses with Facebook-approved chatbot developers, so instead of needing to navigate the construction of complex automated response systems themselves, they can focus on their company while developers create the chatbot software. TechCrunch acquired a presentation by Facebook aimed at chatbot developers, and it described some of the functionality the automated responses might have.

It details how beyond just text chatbots will be able to respond with what it calls “Structured Messages.” These include a title, image, a description, a URL and calls to action such as visiting a website, viewing an e-commerce order or making a restaurant reservation.

To further encourage the universality of Messenger, the social media company is also hard at work on plug-ins for the app that can be installed on a website's contact page. Facebook's idea is that this would eventually take preference over calling or emailing for questions, linking them out directly to the Messenger app on iOS or Messenger.com on the web.

Going one step beyond automated responses, this would lead to live chat conversations with representatives. So while Facebook would provide the means, each business would still need to find the resources for fully implementing the feature. Other tidbits from the presentation hint at user-targeted advertising in Messenger, a way for Facebook to make money off of the new feature when it rolls out. After paying a fee, advertisers would gain the ability to send targeted messaging ads to users who have already chatted with a business.

facebook-messenger-klm

Image of a chatbot already running in Messenger that details airline information

The beginning of the steps to Facebook's vision can be seen in a small update to Messenger yesterday, which introduced truncated "Messenger Links" and "Messenger Codes." The update provides businesses with Twitter-like usernames that are easier to remember, and easier to navigate to thanks to links directly from the Facebook page of each business.

Similar to Snapchat, Messenger Codes can be used on a peer-to-peer basis to add a friend on Messenger, but companies will be able to install the RFID feature as advertisements and marketing materials, as well. Users can even search for businesses to chat with directly within the iOS Messenger app, although since none of the APIs are available yet it's on an inconsistent business-to-business basis regarding how helpful the experience will be.

Introducing chatbots into popular messaging apps has become more and more popular, with platforms like Kik and Skype gaining bot features to provide users with interactive chat logs that provide information on the weather, entertainment, or world news. Facebook even launched an airline information bot last week, with limited scope centering on KLM Royal Dutch Airlines and providing users with threaded ticket, boarding time, and check-in information directly in Messenger.

Top Rated Comments

thisisnotmyname Avatar
76 months ago
Tay 2.0 here we come!
Score: 1 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...