FCC Moves Ahead With Proposal Aiming to Make Subscription TV Available on Any Set-Top Box

apple_tv_diagonalThe U.S. Federal Communications Commission, in a three-to-two decision, has voted to move forward with its proposal that could de-couple cable subscriptions from cable set-top boxes in the future, according to The Verge.

FCC chairman Tom Wheeler first introduced the proposal last month, and it will now move to a comment period during which time businesses and customers in the U.S. will be able to voice their opinions about the changes.

Under the proposed guidelines, cable or satellite TV subscribers would be able to access their programming package using virtually any set-top box, including the Apple TV, rather than be forced to lease a cable box from Comcast, DirecTV, Time Warner Cable, or other cable or satellite providers.

Apple, Amazon, Roku, and other set-top box makers would be able to create an interface, such as an app, that provides subscribers with full access to their TV package, which Wheeler believes will lead to improved choice and innovation for customers. The move could also drive down costs of set-top boxes.

The competition, the Chairman argues, will drive down costs and improve device options for consumers. He said at the assembled meeting that "consumers have no choice today," and that the proposed rules did not make major changes for consumers. "It only creates the opportunity for them to have choice."

"While the cost of other technologies have fallen as competition increased, the cost of a set-top box has risen at more than three times the rate of inflation for American paid-TV subscribers over that same period," FCC Commissioner Mignon Clyburn said at the meeting, in support of the proposed rules. She noted that more than $200 per year was spent on set-top box rentals.

Nevertheless, the FCC may face difficulties in attempting to get this proposal passed and implemented. While cable and satellite TV providers would retain control over their content, many are still reluctant to provide Apple or other companies with any control over how and where it is displayed.

The FCC's proposal could lead to a more streamlined cable watching experience on the new Apple TV, but Apple will continue to lack full control over the interface. A truer cord-cutting solution could be Apple's much-rumored streaming TV service, although those plans have reportedly been placed on hold for now.

Related Roundup: Apple TV
Tag: FCC
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

DBZmusicboy01 Avatar
123 months ago
HELLO To Higher Internet Costs
Score: 11 Votes (Like | Disagree)
puma1552 Avatar
123 months ago
Tom Wheeler sounded like an unmitigated disaster at first, but he's proven to be pretty on point
Score: 9 Votes (Like | Disagree)
goobot Avatar
123 months ago
Why don't cable providers have an app on the ATV? Wouldn't this save them a lot of money by not having to provide a box to everyone?
The boxes are there simply to suck money out of customers.
Score: 9 Votes (Like | Disagree)
AtomicDusk Avatar
123 months ago
Why don't cable providers have an app on the ATV? Wouldn't this save them a lot of money by not having to provide a box to everyone?
Because charging you $20/month in perpetuity for something that costs $250 (I'm guessing) is a fantastic revenue stream.
Score: 8 Votes (Like | Disagree)
Siris4 Avatar
123 months ago
This is kind of a big deal!
Score: 6 Votes (Like | Disagree)
0928001 Avatar
123 months ago
Hopefully this can get implemented and I can pay on a monthly basis. I am tired of dealing with Comcast in the US and their lousy equipment.
Score: 4 Votes (Like | Disagree)