FCC Proposal Aims to Make Subscription TV Available on Any Set-Top Box

United States Federal Communications Commission chairman Tom Wheeler introduced a proposal [PDF] this afternoon that would de-couple cable subscriptions from cable set-top boxes. Under the proposal, cable and satellite subscribers would be able to access and watch cable content on any set-top box of their choosing, including the Apple TV, rather than being limited to the set-top box provided by the cable company.

While allowing customers to access the full content provided with a cable subscription through the Apple TV is not quite the cord-cutting solution Apple has been aiming for, it is a step towards a more open relationship between technology companies and cable companies. Such a system would not give Apple control over content, but it would allow Apple to build an interface for that content.

appletvos

The new rules would create a framework for providing device manufacturers, software developers and others the information they need to introduce innovative new technologies, while at the same time maintaining strong security, copyright and consumer protections. Nothing in this proposal changes a company's ability to package and price its programming to its subscribers, or requires consumers to purchase new boxes.

As The Verge points out, the FCC faces a tough battle attempting to get this proposal passed and implemented due to resistance from cable companies who want to have control over content and how and where it's displayed.

A similar plan for the CableCard, which allows companies like TIVO to offer cable content, has largely failed because of its complexity and because many cable providers refused to make the process simple enough to be widely adopted. Cable companies are against the proposal because of the loss of control and the loss of the revenue from rented cable set-top boxes, and more than 40 telecommunications groups have already formed a coalition to oppose the FCC's plan.

Cable companies argue it would give technology companies unfair access to customer data and potentially disrupt deals that have been established for channel positioning, giving some programmers better spots in the lineup for higher payments.

Having continually failed to reach deals with content providers and cable companies, Apple has settled on focusing on its tvOS operating system and the App Store available on the fourth-generation Apple TV. The tvOS App Store model allows for cable companies to create apps and deliver cable content to consumers on the Apple TV, but it's a fragmented system that's less than ideal because it still doesn't give Apple full control over the interface. The FCC's proposal has the potential to greatly improve the cable watching experience on the Apple TV, at least for cable subscribers.

Tag: FCC

Top Rated Comments

ToroidalZeus Avatar
92 months ago
The FCC needs to stay out of this. I hate the cable companies but it seems whenever we see one of these mandates things just get even more screwed up.
no.

If it wasn't for the FCC, AT&T would still be throttling people that used more than 5GB of data a month.
Score: 26 Votes (Like | Disagree)
chriscrowlee Avatar
92 months ago
This is a prime example of how screwed up our government is. The government allowed these mega cable company mergers to create geographic monopolies (yes, it's a monopoly, try getting a satellite in San Francisco or New York or Chicago high-rises, it's cable or nothing). They allow them based on the cable companies making promises to not raise rates or degrade service. Then when the monopolistic mergers go through, the FCC who approved the merger to begin with all of a sudden is interested in introducing regulation to fight what they themselves approved. But by this time, the cable companies are so big and have so much money their lobbyist machine buys their way into the government hush club.

It's really so screwed up. All I can say is thank god the DOJ didn't allow TMO and ATT to merge, because had they, we'd have a cellular industry that looks just like the cable TV industry.
Score: 26 Votes (Like | Disagree)
ninjadex Avatar
92 months ago
All this nonsense makes you wonder why anybody cares about TV to begin with. It truly is becoming an idiot box.
Score: 15 Votes (Like | Disagree)
Mac4Brains Avatar
92 months ago
Making net neutrality that much more important. Think about it, using your cable company for internet to bypass their monopoly on cable channels is a major incentive to throttle or totally block your ability to bypass them.
Score: 15 Votes (Like | Disagree)
MJedi Avatar
92 months ago
Cable companies argue it would give technology companies unfair access to customer data and potentially disrupt deals that have been established for channel positioning, giving some programmers better spots in the lineup for higher payments.
Waah, waah, waah. If cable companies didn't price gouge, strong-arm, and bully their customers, and actually provided great services, then it wouldn't have to come to this.

I also find it hilarious that they are calling this plan "unfair" when they themselves are being unfair when it comes to net neutrality, price hikes, lobbying and eliminating competition.

Bring it, FCC.
Score: 14 Votes (Like | Disagree)
chriscrowlee Avatar
92 months ago
Understood. But when Apple locks down their systems, it's good business practice, when anyone else does it, it's greed.
I don't agree with your comparison. Apple having a closed system doesn't compare to a monopoly. A proper analogy would be if Delta Air Lines were to be allowed to be the only airline that serves Atlanta, and then Delta were to buy the FAA and DOT. That would be more of a fair comparison to what's going on with the cable company.

If you live at 1234 Broadway, Unit 1201, your choice is Comcast, or Comcast. And if you don't like it, you have no alternative. If you go with Comcast, you're at the mercy of their pricing. Comcast owns NBC Universal, so all of the channels that go with that are held hostage by Comcast's motives.

Apple is a closed system. If you don't like it, you can get a Dell. Or an HP. There's not a monopoly in the personal computer technology spectrum, one has many options, several operating systems to chose from. If you want a Mac with Windows you can have it. If you want a PC with Windows you can have it. Sure you can't (lets play dumb here) have Mac on a PC... but for all intensive purposes there's a ton of choice in the computer industry.

Now back to TV... in a large portion of the US population (estimates say 40-50% of households) there is no ability to get satellite, and only one choice of television (cable) provider. At some point as uVerse, Fios, etc continue to expand, that'll increase, but how would you see FiOS or uVerse being competitive when they have to pay their competitor (Comcast NBC Universal) to re-sell half the channels offered?

It's a mess. If it doesn't infuriate you, sorry.
Score: 11 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
magsafe duo perspective feature

Apple Releases New MagSafe Duo Firmware

Tuesday February 7, 2023 12:41 pm PST by
Apple today released updated firmware for the MagSafe Duo charger that is designed to work with the Apple Watch and MagSafe-compatible iPhone models. The new firmware is version 10M3063, but in the settings app, you'll see a 256.1067.0 version number, up from 186.0.0.0. The MagSafe Duo was first released in 2020 alongside the iPhone 12 models, and it has not had a firmware update before....
oneplus 11 3

Camera Comparison: Apple's iPhone 14 Pro Max vs. OnePlus 11 5G

Tuesday February 7, 2023 10:11 am PST by
Chinese smartphone company OnePlus today announced the official debut of the OnePlus 11 5G, which is the company's latest flagship smartphone. The device was already announced in China, but today marks the global launch so we thought we'd compare the OnePlus 11 5G to the iPhone 14 Pro Max to see how the camera measures up. Subscribe to the MacRumors YouTube channel for more videos. Apple's...
HomePod 2 White and Midnight Feature Purple Orange

Apple Releases tvOS 16.3.1 and HomePod 16.3.1 Software Updates

Monday February 6, 2023 10:13 am PST by
Apple today released new tvOS 16.3.1 and HomePod 16.3.1 software updates, with the software coming two weeks after the tvOS 16.3 and HomePod 16.3 updates were released. According to Apple's release notes for HomePod software 16.3.1, the update includes general performance and stability improvements. Notes for tvOS 16.3.1 are unavailable as of yet, but are probably similar to the HomePod...
iPhone 15 Pro Blue Feature

iPhone 15 Pro 'Buttonless Design' Rumors: Everything We Know

Monday February 6, 2023 7:44 am PST by
The iPhone 15 Pro models will feature a "buttonless design" thanks to additional Taptic Engines, according to multiple corroborated reports, so what do we know about the change so far? Apple analyst Ming-Chi Kuo was first to report that the volume and power buttons on this year's two high-end iPhone models will adopt a solid-state design, similar to the iPhone 7's home button, replacing a...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
iphone ultra concept daehnert

'iPhone Ultra' Concept Envisions Apple's Rumored Future Top-Tier Smartphone

Tuesday February 7, 2023 5:38 am PST by
Apple has reportedly considered releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as "iPhone Ultra," and one designer has taken it upon himself to envision what such a device could potentially look like. German industrial designer Jonas Daehnert came up with this impressive-looking concept (pictured) by marrying design elements of the...
Apple iPad 10th gen Magic Keyboard Folio Apple Pencil Feature Blue

Apple Could Break an iPad Tradition This Year

Wednesday February 8, 2023 3:13 am PST by
Apple usually releases a new entry-level iPad every year, but the current lineup and rumors for 2023 may indicate that this will be the first year when the company breaks this convention. When Apple introduced the 10th-generation iPad last year, it added the device to the lineup above the ninth-generation model from 2021. As a result, Apple currently sells both the ninth- and 10th-generation ...