Apple Debuts App Preview Videos for tvOS - MacRumors
Skip to Content

Apple Debuts App Preview Videos for tvOS

Apple today announced that developers are now able to include short videos in their tvOS App Store descriptions, allowing users to see a tvOS app in action before deciding to download it. Preview videos can be between 15 and 30 seconds, providing a quick look at an app's functionality or gameplay.

appletvappstore-800x298

Showcase your tvOS app in action by bringing its features and functionality alive with a short video on the App Store for Apple TV. By providing an app preview, you can help customers better understand your app and encourage more downloads.

Video previews have been available as a way to showcase iOS apps in the App Store since 2014, but have not been extended to the Mac App Store. As with App Store video previews, previews on the tvOS App Store will be available in the same space where screenshots are displayed, but it may take some time for videos to show up as developers need to create and upload content.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Fourth watchOS 26.5, tvOS 26.5 and visionOS 26.5 Betas

Monday April 27, 2026 10:01 am PDT by
Apple today provided developers with the fourth betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple released the third betas for each platform. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on ...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Seeds watchOS 26.5, tvOS 26.5 and visionOS 26.5 Release Candidates

Monday May 4, 2026 10:11 am PDT by
Apple today provided developers with the release candidate versions of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple released the fourth betas for each platform. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required....

Top Rated Comments

SBlue1 Avatar
134 months ago
When will I be able to browse the TV App Store on my Mac?
Score: 7 Votes (Like | Disagree)
deathnite Avatar
134 months ago
What about app video previews in iTunes and on the web?
Score: 4 Votes (Like | Disagree)
134 months ago
Another feature that should have been there from day one.
Score: 3 Votes (Like | Disagree)
134 months ago
Another feature that should have been there from day one.
stop your whining. nobody cares.
Score: 2 Votes (Like | Disagree)
thisisnotmyname Avatar
134 months ago
was wondering at its absence, happy to see it coming now.
Score: 2 Votes (Like | Disagree)
glindon Avatar
134 months ago
There's a bunch of little things the tvOS store needs.

No way to read and write reviews on apps. Can't see user reviews for movies either. Hope this is remedied when the new update comes with keyboard support. Also when the new remote app comes.

I should be able to browse tv apps on any device. They should add an indicator in the price button, much like the "+" does to indicate iPad+iPhone. So the price button should show "+" and "TV" if it supports all iOS or just "TV" if it's only for TV.
Score: 2 Votes (Like | Disagree)