Apple today announced that developers are now able to include short videos in their tvOS App Store descriptions, allowing users to see a tvOS app in action before deciding to download it. Preview videos can be between 15 and 30 seconds, providing a quick look at an app's functionality or gameplay.

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Showcase your tvOS app in action by bringing its features and functionality alive with a short video on the App Store for Apple TV. By providing an app preview, you can help customers better understand your app and encourage more downloads.

Video previews have been available as a way to showcase iOS apps in the App Store since 2014, but have not been extended to the Mac App Store. As with App Store video previews, previews on the tvOS App Store will be available in the same space where screenshots are displayed, but it may take some time for videos to show up as developers need to create and upload content.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

SBlue1 Avatar
68 months ago
When will I be able to browse the TV App Store on my Mac?
Score: 7 Votes (Like | Disagree)
deathnite Avatar
68 months ago
What about app video previews in iTunes and on the web?
Score: 4 Votes (Like | Disagree)
ninjadex Avatar
68 months ago
Another feature that should have been there from day one.
Score: 3 Votes (Like | Disagree)
thisisnotmyname Avatar
68 months ago
was wondering at its absence, happy to see it coming now.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
68 months ago
Good stuff.

But I agree with SBlue1, we need a way to view tvOS apps on other devices. Have a tvOS section on ios and OS X AppStores
Score: 2 Votes (Like | Disagree)
glindon Avatar
68 months ago
There's a bunch of little things the tvOS store needs.

No way to read and write reviews on apps. Can't see user reviews for movies either. Hope this is remedied when the new update comes with keyboard support. Also when the new remote app comes.

I should be able to browse tv apps on any device. They should add an indicator in the price button, much like the "+" does to indicate iPad+iPhone. So the price button should show "+" and "TV" if it supports all iOS or just "TV" if it's only for TV.
Score: 2 Votes (Like | Disagree)

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