Apple Debuts App Preview Videos for tvOS
Apple today announced that developers are now able to include short videos in their tvOS App Store descriptions, allowing users to see a tvOS app in action before deciding to download it. Preview videos can be between 15 and 30 seconds, providing a quick look at an app's functionality or gameplay.

Showcase your tvOS app in action by bringing its features and functionality alive with a short video on the App Store for Apple TV. By providing an app preview, you can help customers better understand your app and encourage more downloads.
Video previews have been available as a way to showcase iOS apps in the App Store since 2014, but have not been extended to the Mac App Store. As with App Store video previews, previews on the tvOS App Store will be available in the same space where screenshots are displayed, but it may take some time for videos to show up as developers need to create and upload content.
Popular Stories
Apple today seeded the fourth beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the third beta.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
Now that Siri AI is ready to launch in iOS 27, iPadOS 27, and macOS 27 Golden Gate, Apple can finally introduce new smart home products built to work with the smarter version of Siri.
Subscribe to the MacRumors YouTube channel for more videos.
Apple has multiple new home devices in development, several of which are rumored to launch before the end of the year. We're waiting on a new version...
Apple today provided developers with the release candidate versions of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the fifth betas. The RCs are the final version of the software that will be released to the public as long as no bugs are found during this final testing period.
The software updates are available...