Apple Debuts App Preview Videos for tvOS
Apple today announced that developers are now able to include short videos in their tvOS App Store descriptions, allowing users to see a tvOS app in action before deciding to download it. Preview videos can be between 15 and 30 seconds, providing a quick look at an app's functionality or gameplay.
Showcase your tvOS app in action by bringing its features and functionality alive with a short video on the App Store for Apple TV. By providing an app preview, you can help customers better understand your app and encourage more downloads.
Video previews have been available as a way to showcase iOS apps in the App Store since 2014, but have not been extended to the Mac App Store. As with App Store video previews, previews on the tvOS App Store will be available in the same space where screenshots are displayed, but it may take some time for videos to show up as developers need to create and upload content.
Popular Stories
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
