Apple Debuts App Preview Videos for tvOS - MacRumors
Skip to Content

Apple Debuts App Preview Videos for tvOS

Apple today announced that developers are now able to include short videos in their tvOS App Store descriptions, allowing users to see a tvOS app in action before deciding to download it. Preview videos can be between 15 and 30 seconds, providing a quick look at an app's functionality or gameplay.

appletvappstore-800x298

Showcase your tvOS app in action by bringing its features and functionality alive with a short video on the App Store for Apple TV. By providing an app preview, you can help customers better understand your app and encourage more downloads.

Video previews have been available as a way to showcase iOS apps in the App Store since 2014, but have not been extended to the Mac App Store. As with App Store video previews, previews on the tvOS App Store will be available in the same space where screenshots are displayed, but it may take some time for videos to show up as developers need to create and upload content.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases First watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Tuesday May 26, 2026 10:03 am PDT by
Apple today provided developers with the first betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software two weeks after Apple launched the 26.5 versions of each platform. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on...
Where is the New Apple TV Feature

Apple Previews New tvOS 27 Feature

Wednesday May 20, 2026 1:02 pm PDT by
Apple has announced that "Larger Text" support is coming to tvOS, allowing users to increase the on-screen text size to make it easier to read. "Larger Text" lets you adjust the size of text in supported apps, with the option already available on other devices like the iPhone, iPad, and Vision Pro. This was one of the new accessibility features that Apple previewed earlier this week, with ...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Are 'Nearly Ready' to Launch, New Siri Remote Also Rumored

Sunday May 31, 2026 8:47 am PDT by
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said. "I am told the hardware for the next Apple TV...

Top Rated Comments

SBlue1 Avatar
135 months ago
When will I be able to browse the TV App Store on my Mac?
Score: 7 Votes (Like | Disagree)
deathnite Avatar
135 months ago
What about app video previews in iTunes and on the web?
Score: 4 Votes (Like | Disagree)
135 months ago
Another feature that should have been there from day one.
Score: 3 Votes (Like | Disagree)
135 months ago
Another feature that should have been there from day one.
stop your whining. nobody cares.
Score: 2 Votes (Like | Disagree)
thisisnotmyname Avatar
135 months ago
was wondering at its absence, happy to see it coming now.
Score: 2 Votes (Like | Disagree)
glindon Avatar
135 months ago
There's a bunch of little things the tvOS store needs.

No way to read and write reviews on apps. Can't see user reviews for movies either. Hope this is remedied when the new update comes with keyboard support. Also when the new remote app comes.

I should be able to browse tv apps on any device. They should add an indicator in the price button, much like the "+" does to indicate iPad+iPhone. So the price button should show "+" and "TV" if it supports all iOS or just "TV" if it's only for TV.
Score: 2 Votes (Like | Disagree)