Apple Car Development Reportedly Stalls as Apple Implements Hiring Freeze

Steve-Zadesky-Apple-CarFollowing the departure of Steve Zadesky, hiring for Apple's "Project Titan" Apple Car is reportedly on hold as Apple executives are not happy with the progress being made on the development of the vehicle, reports AppleInsider.

Citing a "previously reliable source" with knowledge of what's going on at Apple, the report suggests a hiring freeze for Project Titan was implemented after a recent progress review conducted by Apple's Chief of Design, Jony Ive. Executives are said to be unhappy with the project's direction, with Jony Ive having "expressed his displeasure."

AppleInsider's information is in line with a report from The Wall Street Journal that covered the departure of Steve Zadesky, Apple's VP of Product Design. Zadesky was rumored to be in leading the development of Apple's rumored electric vehicle, hiring hundreds of employees to work on the project.

While Zadesky's departure is said to be due to personal reasons, The Wall Street Journal suggested there's tension on the Apple Car team, leading to difficulties establishing clear goals for the project. Apple executives have reportedly urged the team to try to meet ambitious deadlines, which some employees feel are unattainable.

Apple has hired hundreds of employees to work on its rumored electric car project, recruiting talent from companies like Ford, Tesla, GM, Samsung, and NVIDIA. Apple may be aiming to hold off on making additional hires until a new leader for the project can be established.

Rumors have suggested Apple is aiming to have its final engineering specifications for the Apple Car completed by 2019 or 2020, but its internal issues could potentially result in delays.

Related Roundup: Apple Car

Top Rated Comments

jdillings Avatar
100 months ago
I heard Apple were having problems getting the car to run with only 1gb of memory and 16gb of storage.
Score: 27 Votes (Like | Disagree)
whawhat Avatar
100 months ago
apple went from a company that was creating things that simplified our life (ipod, itunes, iphone, ipad) to things that might look pretty but most don't actually need (apple tv, watch, car). this brand has lost its core focus and it's a shame. anyhoo, let's hope we see new macbook pro's soon. due for an update.
Score: 25 Votes (Like | Disagree)
vertgo Avatar
100 months ago
He was probably upset that the engineers were unwilling to reduce the battery in order to make it 10 inches thin
Score: 13 Votes (Like | Disagree)
ButteryScrollin Avatar
100 months ago

Executives are said to be unhappy with the project's direction, with Jony Ive having "expressed his displeasure."
"C'mon guys, it's not difficult just make this.."

Score: 10 Votes (Like | Disagree)
2010mini Avatar
100 months ago
Why is Apple making a car? Apple has so many other things they need to fix/improve.
Score: 10 Votes (Like | Disagree)
captain cadet Avatar
100 months ago
I never knew you could stall a electric car...
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 17

Apple Releases iOS 17.0.1 and iPadOS 17.0.1 With Bug Fixes, Plus iOS 17.0.2 for iPhone 15 Models

Thursday September 21, 2023 10:28 am PDT by
Apple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
iPhone 15 Pro Lineup Feature

iPhone 15 Models Feature New Setting to Strictly Prevent Charging Beyond 80%

Tuesday September 19, 2023 2:04 pm PDT by
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
emojipedia 15 1 emoji

Emoji Coming to Future iOS 17 Update Include Shaking Head, Brown Mushroom, Lime, Phoenix and More

Tuesday September 19, 2023 12:43 pm PDT by
As Apple was announcing new iPhone models last week, the Unicode Consortium was officially approving new emoji characters that are set to be added to smartphones starting in 2024. Mockup of new emoji from Emojipedia Approved Unicode 15.1 emoji include phoenix, lime, an edible mushroom, shaking head vertically (as in a "yes" nod), shaking head horizontally (a "no" head shake), and broken...
iPhone 15 Pro Max 5x Optical Zoom Limit Feature 1

Apple Explains Why iPhone 15 Pro Max is Limited to 5x Optical Zoom

Wednesday September 20, 2023 9:52 am PDT by
In an interview with Numerama's Nicolas Lellouche, Apple's VP of camera software engineering Jon McCormack explained why the iPhone 15 Pro Max's tetraprism lens system is limited to 5x optical zoom, instead of 10x like on Samsung's Galaxy S23 Ultra. The interview is in French, so quotes below are computer translated. Apple says the Telephoto lens on the iPhone 15 Pro Max features the...