Apple CEO Tim Cook today spent some time at a New York City Apple Store during its Hour of Code event, commenting on what Apple hopes for the future of education and discussing the success of Google's Chromebooks in the education market.

timcookeducation
In an interview with BuzzFeed, Cook was asked about Google's Chromebooks overtaking Apple's iPads as the most popular devices in American classrooms. Cook said that Apple wouldn't be following Google's strategy in the education market, calling the lower-priced Chrombooks that have taken over American classrooms "test machines."

BuzzFeed notes that Cook is alluding to one reason Chromebooks have gained in popularity in the education market. As schools turn to computerized testing their need for cheap devices with integrated keyboards and trackpads has increased, rather than tablets that cost more, like Apple's iPads. Apple, says Cook, is not interested in advancing testing.

Instead, Cook said that Apple is interested in "helping students learn and teachers teach, but tests, no." Apple wants to create products "that allow kids to learn how to create and engage on a different level."

In an interview with Mashable at the same event, Cook expounded his thoughts on testing, saying that the classroom of the future is based around problem-solving, creating and learning how to express yourself.

“I’m not a fan of teaching to the test,” said Cook, “I think creativity is so important. Training the mind how to think is so important. Teaching to the test, to me, is too much about memorization. In a word where you’ve got all the information you’ve got right here,” Cook gestured to my iPhone, “your ability to memorize what year a war was won and all this kind of stuff isn’t very relevant.”

The education market has long been important to Apple. More recently, Apple has promoted iPads in the classroom with education profiles showing how some educators are using the device to teach their students. In March, the Cupertino company overhauled its iPad education program to simplify sharing and apps.

Top Rated Comments

rmatthewware Avatar
70 months ago
Creativity is the future. Because we won't need bridges in the future... Just a bunch of finger paintings and poems.
Because building bridges have nothing to do with creativity... You wouldn't want people learning better ways to make bridges, better ways to lay them out, better ways to maximize traffic flow. Bridges that automatically de-ice in the winter or that can change the number of lanes that go in each direction depending on the time of day. Cook might have oversimplified his point in his statement, but I think he's on the right track.
Score: 15 Votes (Like | Disagree)
stewy Avatar
70 months ago
Creativity is the future. Because we won't need bridges in the future... Just a bunch of finger paintings and poems.
Score: 14 Votes (Like | Disagree)
Slix Avatar
70 months ago
Tim Cook gets it. Why "learn" to take tests on what they remember when we all have readily available access to devices that can look this information up almost instantly?

I think the idea that creativity is more important that memorization is spot on. We all need less useless facts in our heads and more creativity in our heads.
Score: 11 Votes (Like | Disagree)
Gimboid Avatar
70 months ago
All they have to do is allow multiple accounts on iOS. No reason why only one person can be logged into an app. Enable user accounts and multiple students can share an iPad.
Why bother when you can have 2 or 3 chromebooks for the price of one ipad? The chromebooks are just as capable as learning machines, have keyboards and can use mice if needed. Tim Cook will probably never make an economy ipad or macbook for schools because there's no profit in it. Schools need to economize, and you don't do that by buying the most expensive tablet you can find. It's common sense and pragmatic.
Score: 9 Votes (Like | Disagree)
MH01 Avatar
70 months ago
Tim, not every kid that wants an education can afford an apple product. Stop being elitist , and if you truely care about education, create an apple product that competes with the chrome book on pricing ! Otherwise don't rubbish a product as being a test product, and offering kids an education irrespective of the brand on it.
Score: 8 Votes (Like | Disagree)
Benjamin Frost Avatar
70 months ago
I find Cook's views on learning mistaken.

We have had the ability to look up dates for hundreds of years. Just because it is easier doesn't mean it isn't a good idea to learn dates. In fact, the best way to learn is by writing things out by rote, by copying, because it helps the brain to remember. It's no good spouting about creativity if there's nothing there to start with.

As to chromebooks: it is a shame that Apple's keyboard for the iPad Pro doesn't have a trackpad. It's also a shame that Apple don't make a cheap iPad. They used to make iPods to cater for all budgets. They should make iPhones and iPads to cater for all budgets, rather than conceding the education market to Google, otherwise all those children will grow up on Android and be lost to Apple.
Score: 8 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...