Apple Shares New Apple TV Ads Highlighting Apps and Games

Apple today shared five new ads for the fourth-generation Apple TV on its YouTube channel, highlighting a handful of notable and popular apps that are available for the new device. These mark some of the first Apple TV ads Apple has released since the fourth-generation Apple TV launched in late October.


Each ad is just sixteen seconds in length and depicts one of five Apple TV apps and games, including Crossy Road, Netflix, HBO NOW, Disney Infinity 3.0, and Asphalt 8. The videos show a brief glance at each app before cutting to an overall view of the new interface of the Apple TV.


The fourth-generation Apple TV features both an entirely new operating system and a full App Store for the first time, letting users access apps and games on the device. These new Apple TV ads, which will help with app discovery, will likely start showing up on TV over the course of the next few days.

Update 11/18: Apple has added one more Apple TV video to YouTube, this time highlighting the ABC app.

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Top Rated Comments

oneMadRssn Avatar
113 months ago
Every two-bit device has Netflix. How does this make Apple TV stand out?
Pretty sure a device needs to be at least 32-bit to show Netflix. Heck you really need 8-bits to show even color in any meaningful way.
Score: 19 Votes (Like | Disagree)
xnu Avatar
113 months ago
Crossy Road looks terrible. This is the state of Apple Gaming.
Score: 14 Votes (Like | Disagree)
Asarien Avatar
113 months ago
Every two-bit device has Netflix. How does this make Apple TV stand out?
Score: 14 Votes (Like | Disagree)
MichaelJohnston Avatar
113 months ago
Some of the dullest ads I've seen from Apple in a long while.
Score: 9 Votes (Like | Disagree)
Radeon85 Avatar
113 months ago
What crap ads, it doesn't even show what the product is.
Score: 8 Votes (Like | Disagree)
rdlink Avatar
113 months ago
Get on board, Amazon, or I will cancel my Prime membership.
Score: 7 Votes (Like | Disagree)