The photographers who had their photos featured in an assortment of billboards and TV ads for the "Shot on iPhone 6" ad campaign Apple ran to promote its iPhone 6 and iPhone 6 Plus have begun receiving a set of special coffee table photo books that include their artwork.

iphonebook2

Image via Brendan Ó Sé

Cult of Mac spoke to photographer Brendan Ó Sé, one of the lucky few to receive one of the books after having his photo featured as part of the campaign. He said the cloth-covered high-quality books came as a surprise and were even shipped with a set of white gloves for viewing.

iphonebook1

Image via Brendan Ó Sé

"It was totally out of the blue," photographer Brendan Ó Sé, of Cork, Ireland, told Cult of Mac. "Naturally, I looked for my own photo, but seeing those of the friends I've made over this campaign added to the surprise and thrill."

One of the books, "The Photographs" includes the photos that were used in the ad campaign, while the other, "The Gallery," features shots of the photographs on billboards around the world. With the billboards now largely replaced with new content for the iPhone 6s and 6s Plus, the photo books serve as a memento for those who had their iPhone 6 images included in the campaign.

An Imgur album of some of the photos. Click this link to view the images on mobile devices.

Ó Sé's photograph was taken in Berlin, but the ads that went up around the world featured a wide assortment of images from places like United States, Canada, Japan, Iceland, South Korea, China, Scotland, Indonesia, Thailand and New Zealand. In total, more than 77 photographers across 70 cities and 40 countries were featured.

Top Rated Comments

appledefenceforce Avatar
110 months ago
This story certainly gets media coverage, but is otherwise a fairly pointless excercise.
This is an excellent gesture on Apple's part to establish, maintain and foster relationships with external stakeholders, in this case photographers whose work has helped Apple advertise their products. It is not "pointless" at all.
Score: 11 Votes (Like | Disagree)
Glassed Silver Avatar
110 months ago
Hmm, I feel reminded of Aperture's EXCELLENT photo book creation process.

Damn, I will miss these. It's been such a great tool. Farewell, Aperture.

Glassed Silver:mac
Score: 5 Votes (Like | Disagree)
Even Longer Avatar
110 months ago
Definitely a nice move and unbelievable nice and creative photos.
I think, featured guys feel equally surprised and endorsed by this photo book, which is great by its own.
Score: 3 Votes (Like | Disagree)
alFR Avatar
110 months ago
Maybe I can pay my talent with photo books. What an incredible deal. Compounded by the extra marketing bump of advertising my generosity.
They did get paid for their work, in addition to the exposure they got through the campaign. Why let facts get in the way of an uninformed rant though?
Score: 3 Votes (Like | Disagree)
apple_iBoy Avatar
110 months ago
Hmm, I feel reminded of Aperture's EXCELLENT photo book creation process.

Damn, I will miss these. It's been such a great tool. Farewell, Aperture.

Glassed Silver:mac
It still works though, doesn't it? I have always meant to put a photo book together in Aperture and never got around to it. Did they discontinue the service?
Score: 3 Votes (Like | Disagree)
Glassed Silver Avatar
110 months ago
Why did apple discontinue Aperture? seems like it's fan support was ubiquitous.
Great question for Tim to talk about in length, you know, beyond some BS PR hogwash talk, but as per usual, real pro user questions barely ever make it into these interviews.

Instead, what we all really need to know months ahead is if we'll get the iMac in rose gold or some other stupid question like that, I don't know, I don't really pay a lot of attention to many of these now ever increasing interviews anymore, especially when the outlet/show lets me assume it's all about fashion again anyways and the articles tell me I'm right to assume that.

Yay, new Apple Watch wrist bands, so unexpected.

Glassed Silver:ios
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...