Apple Sends 'Shot on iPhone 6' Photographers Special Photo Books

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The photographers who had their photos featured in an assortment of billboards and TV ads for the "Shot on iPhone 6" ad campaign Apple ran to promote its iPhone 6 and iPhone 6 Plus have begun receiving a set of special coffee table photo books that include their artwork.

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Image via Brendan Ó Sé

Cult of Mac spoke to photographer Brendan Ó Sé, one of the lucky few to receive one of the books after having his photo featured as part of the campaign. He said the cloth-covered high-quality books came as a surprise and were even shipped with a set of white gloves for viewing.

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Image via Brendan Ó Sé

"It was totally out of the blue," photographer Brendan Ó Sé, of Cork, Ireland, told Cult of Mac. "Naturally, I looked for my own photo, but seeing those of the friends I've made over this campaign added to the surprise and thrill."

One of the books, "The Photographs" includes the photos that were used in the ad campaign, while the other, "The Gallery," features shots of the photographs on billboards around the world. With the billboards now largely replaced with new content for the iPhone 6s and 6s Plus, the photo books serve as a memento for those who had their iPhone 6 images included in the campaign.

An Imgur album of some of the photos. Click this link to view the images on mobile devices.

Ó Sé's photograph was taken in Berlin, but the ads that went up around the world featured a wide assortment of images from places like United States, Canada, Japan, Iceland, South Korea, China, Scotland, Indonesia, Thailand and New Zealand. In total, more than 77 photographers across 70 cities and 40 countries were featured.

Top Rated Comments

appledefenceforce Avatar
68 months ago

This story certainly gets media coverage, but is otherwise a fairly pointless excercise.

This is an excellent gesture on Apple's part to establish, maintain and foster relationships with external stakeholders, in this case photographers whose work has helped Apple advertise their products. It is not "pointless" at all.
Score: 11 Votes (Like | Disagree)
Glassed Silver Avatar
68 months ago
Hmm, I feel reminded of Aperture's EXCELLENT photo book creation process.

Damn, I will miss these. It's been such a great tool. Farewell, Aperture.

Glassed Silver:mac
Score: 5 Votes (Like | Disagree)
Even Longer Avatar
68 months ago
Definitely a nice move and unbelievable nice and creative photos.
I think, featured guys feel equally surprised and endorsed by this photo book, which is great by its own.
Score: 3 Votes (Like | Disagree)
alFR Avatar
68 months ago

Maybe I can pay my talent with photo books. What an incredible deal. Compounded by the extra marketing bump of advertising my generosity.

They did get paid for their work, in addition to the exposure they got through the campaign. Why let facts get in the way of an uninformed rant though?
Score: 3 Votes (Like | Disagree)
apple_iBoy Avatar
68 months ago

Hmm, I feel reminded of Aperture's EXCELLENT photo book creation process.

Damn, I will miss these. It's been such a great tool. Farewell, Aperture.

Glassed Silver:mac

It still works though, doesn't it? I have always meant to put a photo book together in Aperture and never got around to it. Did they discontinue the service?
Score: 3 Votes (Like | Disagree)
Glassed Silver Avatar
68 months ago

Why did apple discontinue Aperture? seems like it's fan support was ubiquitous.

Great question for Tim to talk about in length, you know, beyond some BS PR hogwash talk, but as per usual, real pro user questions barely ever make it into these interviews.

Instead, what we all really need to know months ahead is if we'll get the iMac in rose gold or some other stupid question like that, I don't know, I don't really pay a lot of attention to many of these now ever increasing interviews anymore, especially when the outlet/show lets me assume it's all about fashion again anyways and the articles tell me I'm right to assume that.

Yay, new Apple Watch wrist bands, so unexpected.

Glassed Silver:ios
Score: 2 Votes (Like | Disagree)

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