The photographers who had their photos featured in an assortment of billboards and TV ads for the "Shot on iPhone 6" ad campaign Apple ran to promote its iPhone 6 and iPhone 6 Plus have begun receiving a set of special coffee table photo books that include their artwork.

iphonebook2

Image via Brendan Ó Sé

Cult of Mac spoke to photographer Brendan Ó Sé, one of the lucky few to receive one of the books after having his photo featured as part of the campaign. He said the cloth-covered high-quality books came as a surprise and were even shipped with a set of white gloves for viewing.

iphonebook1

Image via Brendan Ó Sé

"It was totally out of the blue," photographer Brendan Ó Sé, of Cork, Ireland, told Cult of Mac. "Naturally, I looked for my own photo, but seeing those of the friends I've made over this campaign added to the surprise and thrill."

One of the books, "The Photographs" includes the photos that were used in the ad campaign, while the other, "The Gallery," features shots of the photographs on billboards around the world. With the billboards now largely replaced with new content for the iPhone 6s and 6s Plus, the photo books serve as a memento for those who had their iPhone 6 images included in the campaign.

An Imgur album of some of the photos. Click this link to view the images on mobile devices.

Ó Sé's photograph was taken in Berlin, but the ads that went up around the world featured a wide assortment of images from places like United States, Canada, Japan, Iceland, South Korea, China, Scotland, Indonesia, Thailand and New Zealand. In total, more than 77 photographers across 70 cities and 40 countries were featured.

Top Rated Comments

appledefenceforce Avatar
105 months ago
This story certainly gets media coverage, but is otherwise a fairly pointless excercise.
This is an excellent gesture on Apple's part to establish, maintain and foster relationships with external stakeholders, in this case photographers whose work has helped Apple advertise their products. It is not "pointless" at all.
Score: 11 Votes (Like | Disagree)
Glassed Silver Avatar
105 months ago
Hmm, I feel reminded of Aperture's EXCELLENT photo book creation process.

Damn, I will miss these. It's been such a great tool. Farewell, Aperture.

Glassed Silver:mac
Score: 5 Votes (Like | Disagree)
Even Longer Avatar
105 months ago
Definitely a nice move and unbelievable nice and creative photos.
I think, featured guys feel equally surprised and endorsed by this photo book, which is great by its own.
Score: 3 Votes (Like | Disagree)
alFR Avatar
105 months ago
Maybe I can pay my talent with photo books. What an incredible deal. Compounded by the extra marketing bump of advertising my generosity.
They did get paid for their work, in addition to the exposure they got through the campaign. Why let facts get in the way of an uninformed rant though?
Score: 3 Votes (Like | Disagree)
apple_iBoy Avatar
105 months ago
Hmm, I feel reminded of Aperture's EXCELLENT photo book creation process.

Damn, I will miss these. It's been such a great tool. Farewell, Aperture.

Glassed Silver:mac
It still works though, doesn't it? I have always meant to put a photo book together in Aperture and never got around to it. Did they discontinue the service?
Score: 3 Votes (Like | Disagree)
Glassed Silver Avatar
105 months ago
Why did apple discontinue Aperture? seems like it's fan support was ubiquitous.
Great question for Tim to talk about in length, you know, beyond some BS PR hogwash talk, but as per usual, real pro user questions barely ever make it into these interviews.

Instead, what we all really need to know months ahead is if we'll get the iMac in rose gold or some other stupid question like that, I don't know, I don't really pay a lot of attention to many of these now ever increasing interviews anymore, especially when the outlet/show lets me assume it's all about fashion again anyways and the articles tell me I'm right to assume that.

Yay, new Apple Watch wrist bands, so unexpected.

Glassed Silver:ios
Score: 2 Votes (Like | Disagree)

Popular Stories

apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
Apple 5G Modem Feature Triad

Apple to Discontinue Custom 5G Modem Development, Claim Reports

Wednesday November 29, 2023 4:19 am PST by
Apple is discontinuing in-house modem development after several unsuccessful attempts to perfect its own custom 5G modem chip, according to unconfirmed reports coming out of Asia. According to the operator of news aggregator account "yeux1122" on the Naver blog, supply chain sources related to Apple's 5G modem departments claim that the company's attempts to develop its own modem have...
All New CarPlay Five New Features Article 2

What to Expect From All-New CarPlay, Still Listed as Coming 'Late 2023'

Tuesday November 28, 2023 7:44 am PST by
At WWDC in June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, increased personalization, and more. Apple's website still says the first vehicles with support for the next-generation CarPlay experience will be announced in "late 2023," but it has not shared...
Apple Logo

Apple Discontinued These 5 Products This Year

Monday November 27, 2023 7:03 am PST by
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
iOS 17

iOS 17.1.2 Update for iPhone Likely to Be Released This Week

Monday November 27, 2023 8:24 am PST by
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...