Apple Stores and Best Buy Begin In-Store Sales of New Apple TV

Apple Store and Best Buy locations have begun selling the new fourth-generation Apple TV in the U.S. and first wave launch countries. Apple is also offering Personal Pickup in the U.S., while Best Buy is allowing customers who pre-ordered for in-store pickup to pick up their set-top boxes starting this morning as the stores open up for the day.

While Best Buy began accepting pre-orders for the new Apple TV on Monday, it originally listed November 4 as the date when customers would be able pick them up in stores. Several MacRumors readers who pre-ordered began receiving notices on Thursday night letting them know their purchases would be ready for pickup today, nearly a week early.

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Apple retail stores around the world will also be offering the Apple TV, and in countries where October 30 has already rolled around, stores are already selling the new set-top boxes. Stores in the United States have been revamped overnight to feature advertising for the new Apple TV to coincide with the in-store launch.

Apple is also selling accessories like the new Apple TV Remote Loop and the SteelSeries Nimbus controller, and it also plans to begin selling the new Beats Pill+ speakers in its retail stores beginning today.

The new Apple TV, which includes features like a full App Store, universal search, Siri integration, and a touch-based remote control, is available in two configurations: 32GB and 64GB. The 32GB model is available for $149 and the 64GB model is available for $199.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
62 months ago
Yet my preorder from Monday has yet to show any movement
Score: 30 Votes (Like | Disagree)
Avatar
62 months ago
One other thing, if Amazon doesn't release a native tvOS app in 3 months I'll cancel my Prime. If they think I'd pick them over Apple they are sorely mistaken.
Score: 15 Votes (Like | Disagree)
Avatar
62 months ago
Apple completely botches another product launch. They really need to fix this after the Watch and ATV4 issues.
Score: 11 Votes (Like | Disagree)
Avatar
62 months ago

how did they botch it?

Spoiled "adults" will be inconvenienced by going to an Apple Store to purchase one tomorrow morning, then having to return the web ordered unit that gets delivered later that afternoon.
Score: 11 Votes (Like | Disagree)
Avatar
62 months ago

how did they botch it?

When Tim said you could order Monday and they ship Friday, it was assumed stores wouldn't have any stock until the following week. So I preordered, it is still PFS, and I can walk into any Best Buy or Apple Store tomorrow and just grab one. Waste of money and resources on Apple's side, needed to be much clearer about availability.
Score: 9 Votes (Like | Disagree)
Avatar
62 months ago
If I can order online for pickup tomorrow, I'll be returning my order from Apple, which still has not moved past PFS.
Score: 9 Votes (Like | Disagree)

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