Apple Stores and Best Buy Begin In-Store Sales of New Apple TV

Apple Store and Best Buy locations have begun selling the new fourth-generation Apple TV in the U.S. and first wave launch countries. Apple is also offering Personal Pickup in the U.S., while Best Buy is allowing customers who pre-ordered for in-store pickup to pick up their set-top boxes starting this morning as the stores open up for the day.

While Best Buy began accepting pre-orders for the new Apple TV on Monday, it originally listed November 4 as the date when customers would be able pick them up in stores. Several MacRumors readers who pre-ordered began receiving notices on Thursday night letting them know their purchases would be ready for pickup today, nearly a week early.

apple_tv_diagonal
Apple retail stores around the world will also be offering the Apple TV, and in countries where October 30 has already rolled around, stores are already selling the new set-top boxes. Stores in the United States have been revamped overnight to feature advertising for the new Apple TV to coincide with the in-store launch.

Apple is also selling accessories like the new Apple TV Remote Loop and the SteelSeries Nimbus controller, and it also plans to begin selling the new Beats Pill+ speakers in its retail stores beginning today.

The new Apple TV, which includes features like a full App Store, universal search, Siri integration, and a touch-based remote control, is available in two configurations: 32GB and 64GB. The 32GB model is available for $149 and the 64GB model is available for $199.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
Apple Pay Later feature 1

Apple Discontinuing Apple Pay Later

Monday June 17, 2024 11:44 am PDT by
Apple is discontinuing Apple Pay Later, the buy now, pay later feature that it just launched last October. Apple Pay Later is being discontinued as of today, but people who have existing Apple Pay Later loans will be able to continue to pay them off and manage them through the Wallet app. Apple announced plans to end the feature in a statement provided to 9to5Mac, which also notes that...
iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...

Top Rated Comments

carfreak12321 Avatar
113 months ago
Yet my preorder from Monday has yet to show any movement
Score: 30 Votes (Like | Disagree)
JimmyHook Avatar
113 months ago
One other thing, if Amazon doesn't release a native tvOS app in 3 months I'll cancel my Prime. If they think I'd pick them over Apple they are sorely mistaken.
Score: 15 Votes (Like | Disagree)
Gueeds Avatar
113 months ago
Apple completely botches another product launch. They really need to fix this after the Watch and ATV4 issues.
Score: 11 Votes (Like | Disagree)
OriginalClone Avatar
113 months ago
how did they botch it?
Spoiled "adults" will be inconvenienced by going to an Apple Store to purchase one tomorrow morning, then having to return the web ordered unit that gets delivered later that afternoon.
Score: 11 Votes (Like | Disagree)
Gueeds Avatar
113 months ago
how did they botch it?
When Tim said you could order Monday and they ship Friday, it was assumed stores wouldn't have any stock until the following week. So I preordered, it is still PFS, and I can walk into any Best Buy or Apple Store tomorrow and just grab one. Waste of money and resources on Apple's side, needed to be much clearer about availability.
Score: 9 Votes (Like | Disagree)
Icaras Avatar
113 months ago
If I can order online for pickup tomorrow, I'll be returning my order from Apple, which still has not moved past PFS.
Score: 9 Votes (Like | Disagree)