Eddy Cue Talks Apple Music Subscriptions as Initial Three-Month Free Trials End

Prior to the release of the iPhone 6s and iPhone 6s Plus, Eddy Cue sat down with Evening Standard to discuss a handful of topics, including the launch of the new smartphones, the impending end of the first wave of free trial users for Apple Music, and the issue of roaming charges on iPhone users traveling abroad.

EddieCue
Cue also addressed the topic of the Apple Music Festival, which ended its ten day run this week in London, calling the acts nabbed by Apple for the event "the best of the best" and pointing toward the "global" feel of the UK-based festival that would perhaps be lost in another city like New York or Los Angeles. When asked about his worry for the end of Apple Music's first set of three-month free trial users -- which were charged their $9.99 subscription fee on September 30 if choosing to stick around -- Cue remained expectedly optimistic.

However, with the first batch of free three-month trials expiring this week, is he worried about subscribers drastically falling? “Ultimately, you never know until it happens,” he reasons. “But we’re pleased with the number of people who have tried. Everybody gets fixated on the short term but we’re in this for the long haul.”

Although not allowed to discuss the iPhone 6s and iPhone 6s Plus in full detail during the pre-launch interview, Cue still walked Evening Standard through a few of the smartphone's new features, including the revamped version of Siri. Eventually, the Apple executive remarked on the topic of roaming data charges when traveling abroad, an issue rumored to be worked on by the company -- and later denied -- by launching its own mobile virtual network operator service in the United States and Europe.

He taps his phone and makes an offhand comment about “trying not to get roaming charges” while in London which, I note, proves how insanely expensive phone calls and data can be abroad. “It’s sad, it’s another problem,” says Cue. “We’re trying to fix it and we’re making a little bit of progress but you’ve got to convince a lot of people.” It sounds like an impossible task. But that, you would imagine, is where the famous flair will come in.

In the full interview, Cue also talks about new features of the iPhone 6s and iPhone 6s Plus like Live Photos and 3D Touch, also commenting on the topic of customers wanting to delete stock iOS apps, which CEO Tim Cook himself touched on in September. You can check out the full Evening Standard interview with Eddy Cue here.

Top Rated Comments

unobtainium Avatar
76 months ago
I canceled yesterday and went back to Spotify. Apple hasn't updated or fixed the UI since Music launched way back in the summer. You still can't even create a new playlist from a song or album page. Spotify also doesn't have the weird greyed out track issue.

Oh, and $4.99/mo. for students :D
Score: 27 Votes (Like | Disagree)
malexandria Avatar
76 months ago
I cancelled after day 1. It destroyed my library. I'm not in the iTunes needs to be split into a "million" Apps camp, I think it's fine the way it is. But Apple Music definitely needs to be it's own App and completely segregated from my primary iTunes music library like all the other music Apps.
Score: 17 Votes (Like | Disagree)
newdeal Avatar
76 months ago
clearly Apple is working on some form of cell service. There is no way that Eddie cares about a bit of roaming charges. First of all I am sure Apple pays for his phone and second he is super rich anyway so it would be nothing to him. Apples message is generally very well rehearsed so I am guessing that this wasn't as off hand as it seemed
Score: 13 Votes (Like | Disagree)
Rogifan Avatar
76 months ago
I know a ton of people that tried the 3 month trial. Not a single one of them liked it, and not a single one of them is going to abandon Spotify for this. Perhaps Eddy isn't the right person to be handling services. He can't ever seem to get it right.
Clearly he has too much under his responsibility. I've said it before and I'll say it again, I think Cook needs to hire an SVP to oversee all of Apple's cloud business, and throw Siri and Maps in there too. Then Eddy can focus all of his time on Music, iTunes/App Store, TV and Pay.

Oh and Apple also needs to hire someone to oversee all of developer relations. Let them be responsible for developer relations, app review, evangelism, etc. Let them be the outward face to the developer community and charge them with ensuring iOS and OS X are platforms people want to develop on and develop for first. Right now this stuff is scattered all over the place (Federighi's team is responsible for APIs, Schiller's team has developer relations/app review, Cue's team is responsible for App Store etc). There should be one leader that's essentially the app "czar" at Apple.
Score: 12 Votes (Like | Disagree)
Simplicated Avatar
76 months ago
Apple Music works great for me.

I understand some may have problems with it, but people just find stuff to complain about.

For me, it's an awesome music service for just $10 a month. If you don't like it, then don't use it.
You're telling everyone that people who have problems should just shut up and move on? How does something gets improved if nobody talks about how good/bad it is?
Score: 12 Votes (Like | Disagree)
Keane16 Avatar
76 months ago
As a car driver Siri control wins me over. I'll be keeping it for that reason alone. For You has been good for me too. Overall the UI needs some sharpening up.

Also glad the topic of deleting stock apps is still being discussed by those at the top. Hopefully they find a good solution.
Score: 11 Votes (Like | Disagree)

Top Stories

AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
airpods 3 gizmochina Feature teal

AirPods 3 Mass Production Said to Kick Off in August

Tuesday July 20, 2021 8:40 pm PDT by
Mass production of the third-generation AirPods will kick off in August, according to a new report from Nikkei Asia. They will reportedly join a number of other products such as the iPhone 13 lineup and redesigned MacBook Pro models as launches coming before the end of the year. Renderings of rumored third-generation AirPods design Rumored launch dates for the third-generation AirPods have...