Universal just released the second official trailer for the new Steve Jobs movie last week, and over the weekend it began debuting the newest TV spot for the film. The new 30-second ad features some of the same glimpses of Michael Fassbender and Kate Winslet as Steve Jobs and Joanna Hoffman, but it's the first to showcase a sampling of lines from the reviews of some critics who have already seen the film. Also worth mentioning, one of the most interesting aspects of the new spot is the Mac's startup chime that's used to overlay and punctuate the short commercial.


The commercial cites reviews from places like Indiewire and The Playlist, which called the new movie "must-see one-of-a-kind cinema" and "a rush of blood to the head," respectively. Although a handful of critics have been able to see the film thanks to its premiere at Telluride, more and more will be adding their opinions in the coming weeks as the movie makes its Centerpiece debut at the New York Film Festival, and opens wider throughout October.

steve jobs film
Overall, the first impressions of the movie have been largely positive, with praise landing on Fassbender's portrayal of the former Apple CEO, leading to some early Oscar buzz for the movie. Still just under a month from its theatrical debut on October 9, the movie currently sits at a 90% on Rotten Tomatoes with nine positive reviews to one negative.


Check out the rest of the TV spots released by Universal in the playlist above.

Top Rated Comments

TWSS37 Avatar
96 months ago
The ad for the movie described it as "must see"??!?!?! I was not going to see this before but damn well going to now!
Score: 9 Votes (Like | Disagree)
erthquake Avatar
96 months ago
That shot of Fassbender reminds me of Ed Harris's Christof character in The Truman Show.
Score: 3 Votes (Like | Disagree)
67952 Avatar
96 months ago
Okay, but is a studio really going to release a trailer that has a quote that says the movie isn't a "must see"?
Score: 2 Votes (Like | Disagree)
dotnet Avatar
96 months ago
This movie would have never happened if Steve was still alive.
Score: 2 Votes (Like | Disagree)
earthTOmitchel Avatar
96 months ago
This TV spot is based on reviews from a couple weeks ago, which Macrumors published an article when those reviews were written.

I'm excited about this movie, but do we really need an article on every little thing?
Definitely not, that's why this is the first TV spot we posted about. I thought the use of the mac bootup sound was particularly cool and thought people would like to check it out!
Score: 1 Votes (Like | Disagree)
Macyourdayy Avatar
96 months ago
That's how I felt about this trailer and another one I saw. The dramatics were overblown by a mile on Kate Winslet who was doing her best William Shatner impression, and "Woz" was a wall of words. I'm now curious to see how out of character Woz is going to be. He admits he wasn't the type to stand there and scold Steve. So of course in the movie he stands there and takes Steve to task...about pretty much everything...all at once. Okay. :rolleyes:

I know I'm going to watch it when it's on TV. I only venture out to theaters these days when there's a spaceship involved.
Cupertino.....we have a problem.....
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Pay Later Quick Green Feature

Apple Pay Later Launching 'Soon'

Thursday February 2, 2023 2:10 pm PST by
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023. Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said. Apple Pay Later was first previewed at the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...