New 'Steve Jobs' TV Spot Calls Upcoming Movie a 'Must-See'

by

Universal just released the second official trailer for the new Steve Jobs movie last week, and over the weekend it began debuting the newest TV spot for the film. The new 30-second ad features some of the same glimpses of Michael Fassbender and Kate Winslet as Steve Jobs and Joanna Hoffman, but it's the first to showcase a sampling of lines from the reviews of some critics who have already seen the film. Also worth mentioning, one of the most interesting aspects of the new spot is the Mac's startup chime that's used to overlay and punctuate the short commercial.


The commercial cites reviews from places like Indiewire and The Playlist, which called the new movie "must-see one-of-a-kind cinema" and "a rush of blood to the head," respectively. Although a handful of critics have been able to see the film thanks to its premiere at Telluride, more and more will be adding their opinions in the coming weeks as the movie makes its Centerpiece debut at the New York Film Festival, and opens wider throughout October.

steve jobs film
Overall, the first impressions of the movie have been largely positive, with praise landing on Fassbender's portrayal of the former Apple CEO, leading to some early Oscar buzz for the movie. Still just under a month from its theatrical debut on October 9, the movie currently sits at a 90% on Rotten Tomatoes with nine positive reviews to one negative.


Check out the rest of the TV spots released by Universal in the playlist above.

Top Rated Comments

TWSS37 Avatar
68 months ago
The ad for the movie described it as "must see"??!?!?! I was not going to see this before but damn well going to now!
Score: 9 Votes (Like | Disagree)
erthquake Avatar
68 months ago
That shot of Fassbender reminds me of Ed Harris's Christof character in The Truman Show.
Score: 3 Votes (Like | Disagree)
67952 Avatar
68 months ago
Okay, but is a studio really going to release a trailer that has a quote that says the movie isn't a "must see"?
Score: 2 Votes (Like | Disagree)
dotnet Avatar
68 months ago
This movie would have never happened if Steve was still alive.
Score: 2 Votes (Like | Disagree)
earthTOmitchel Avatar
68 months ago

This TV spot is based on reviews from a couple weeks ago, which Macrumors published an article when those reviews were written.

I'm excited about this movie, but do we really need an article on every little thing?

Definitely not, that's why this is the first TV spot we posted about. I thought the use of the mac bootup sound was particularly cool and thought people would like to check it out!
Score: 1 Votes (Like | Disagree)
Macyourdayy Avatar
68 months ago

That's how I felt about this trailer and another one I saw. The dramatics were overblown by a mile on Kate Winslet who was doing her best William Shatner impression, and "Woz" was a wall of words. I'm now curious to see how out of character Woz is going to be. He admits he wasn't the type to stand there and scold Steve. So of course in the movie he stands there and takes Steve to task...about pretty much everything...all at once. Okay. :rolleyes:

I know I'm going to watch it when it's on TV. I only venture out to theaters these days when there's a spaceship involved.

Cupertino.....we have a problem.....
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...