New 'Steve Jobs' TV Spot Calls Upcoming Movie a 'Must-See'

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Universal just released the second official trailer for the new Steve Jobs movie last week, and over the weekend it began debuting the newest TV spot for the film. The new 30-second ad features some of the same glimpses of Michael Fassbender and Kate Winslet as Steve Jobs and Joanna Hoffman, but it's the first to showcase a sampling of lines from the reviews of some critics who have already seen the film. Also worth mentioning, one of the most interesting aspects of the new spot is the Mac's startup chime that's used to overlay and punctuate the short commercial.


The commercial cites reviews from places like Indiewire and The Playlist, which called the new movie "must-see one-of-a-kind cinema" and "a rush of blood to the head," respectively. Although a handful of critics have been able to see the film thanks to its premiere at Telluride, more and more will be adding their opinions in the coming weeks as the movie makes its Centerpiece debut at the New York Film Festival, and opens wider throughout October.

steve jobs film
Overall, the first impressions of the movie have been largely positive, with praise landing on Fassbender's portrayal of the former Apple CEO, leading to some early Oscar buzz for the movie. Still just under a month from its theatrical debut on October 9, the movie currently sits at a 90% on Rotten Tomatoes with nine positive reviews to one negative.


Check out the rest of the TV spots released by Universal in the playlist above.

Top Rated Comments

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64 months ago
The ad for the movie described it as "must see"??!?!?! I was not going to see this before but damn well going to now!
Score: 9 Votes (Like | Disagree)
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64 months ago
That shot of Fassbender reminds me of Ed Harris's Christof character in The Truman Show.
Score: 3 Votes (Like | Disagree)
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64 months ago
Okay, but is a studio really going to release a trailer that has a quote that says the movie isn't a "must see"?
Score: 2 Votes (Like | Disagree)
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64 months ago
This movie would have never happened if Steve was still alive.
Score: 2 Votes (Like | Disagree)
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64 months ago

This TV spot is based on reviews from a couple weeks ago, which Macrumors published an article when those reviews were written.

I'm excited about this movie, but do we really need an article on every little thing?

Definitely not, that's why this is the first TV spot we posted about. I thought the use of the mac bootup sound was particularly cool and thought people would like to check it out!
Score: 1 Votes (Like | Disagree)
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64 months ago

That's how I felt about this trailer and another one I saw. The dramatics were overblown by a mile on Kate Winslet who was doing her best William Shatner impression, and "Woz" was a wall of words. I'm now curious to see how out of character Woz is going to be. He admits he wasn't the type to stand there and scold Steve. So of course in the movie he stands there and takes Steve to task...about pretty much everything...all at once. Okay. :rolleyes:

I know I'm going to watch it when it's on TV. I only venture out to theaters these days when there's a spaceship involved.

Cupertino.....we have a problem.....
Score: 1 Votes (Like | Disagree)

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