Apple Starts Selling Third-Party Apple Watch Accessories in Retail Stores

As of today, Apple has begun selling third-party Apple Watch accessories in its retail stores. The first third-party Apple Watch product Apple is offering on store shelves is ElevationLab's NightStand for Apple Watch.

Priced at $29.95, the NightStand is a simple, affordable Apple Watch stand that was one of the first Apple Watch stands on the market. The NightStand was originally offered only in blue, black, and red, but it appears the company partnered with Apple to offer stands that match each of the Apple Watch Sport bands. Apple is selling the NightStand in pink, blue, green, black, and white.

nightstand
We visited an Apple Store in North Carolina, where the NightStands are on display next to the Apple Watch Sport bands, Apple Watch chargers, and matching Beats headphones.

The NightStand is one of the few Apple Watch stands available for purchase that supports watchOS 2's upcoming Nightstand Mode, which may be one of the reasons why Apple chose it for retail stores. With Nightstand Mode in watchOS 2, the Apple Watch is able to serve as an alarm clock while charging.

nightstand1
According to a source that spoke to MacRumors, the NightStand from ElevationLab is the only Apple Watch accessory Apple is offering for now, but additional accessories might start appearing in stores in September. ElevationLab's NightStand is currently only available in retail stores and is not yet being offered online.

Apple's decision to begin offering third-party Apple Watch accessories comes amid a major revamp of its retail stores. As of today, Apple retail stores no longer have iPad "smart signs" that display pricing information and product details next to each product for sale.

applestorepricingapp
Instead, Apple's display products, such as iPhones, iPads, and Macs, now include a dedicated "Pricing" app that users can open up to get pricing information.

pricing2
In recent months, Apple Stores have been undergoing some significant transformations. Along with the removal of the smart signs to reduce clutter and confusion, Apple has also slimmed down on the number of accessories for a more refined look. In the future, many accessories will also feature Apple-designed packaging.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

bbaumgardner22 Avatar
84 months ago
Personally, I don't think the "pricing" app is easier than the old iPad 2 displays. I really liked the iPad displays. Maybe I'm in the minority on that...
Score: 19 Votes (Like | Disagree)
Akzel Avatar
84 months ago
Ugh, so instead of easily accessible information we have to click/tap away to find about prices? I think it's bad for the consumer. :\
Score: 7 Votes (Like | Disagree)
rdlink Avatar
84 months ago
Ugh, so instead of easily accessible information we have to click/tap away to find about prices? I think it's bad for the consumer. :\
I liked the iPad 2 consoles better, also. But there are a couple of things about that. First, I liked them because they were a cool use of tech, and I appreciated the fact that they were able to do it. Second, I read about them on MacRumors when they were first put into play, so I knew what they were. Thus, I was "in the know" when I was at the store, and they didn't confuse me. However, in watching people who were far less technical in the store, and accompanying friends and family to the store I noticed that others didn't often seem completely at ease with them, and either ignored them totally, or started to play with them as if they were a display device. So I could see why Apple would remove them for that reason. I assume they had better research/metrics on it than my anecdotal observations.
Score: 6 Votes (Like | Disagree)
Thunderhawks Avatar
84 months ago
Ugh, so instead of easily accessible information we have to click/tap away to find about prices? I think it's bad for the consumer. :\
The amount of energy it takes to lift my arm, flick out a finger to touch the display an dread what I see is just too much strain on my body.

I feel a class action suit coming on for tapping tunnel syndrome, eye strain and since I have to lift my arm, maybe Tommy John surgery will be needed.
Jeez.
Score: 5 Votes (Like | Disagree)
kcirtap00 Avatar
84 months ago
Personally, I don't think the "pricing" app is easier than the old iPad 2 displays. I really liked the iPad displays. Maybe I'm in the minority on that...
I preferred the iPads as well. There's something very inelegant about opening an app to see pricing information instead of just having it right there.
Score: 4 Votes (Like | Disagree)
SMIDG3T Avatar
84 months ago
$30? Not bad for being sold in the Apple Store. Doesn't beat my much sleeker Spigen aluminum one for $20 though.

Also, it looks like Apple may just continue to stick with contract subsidized pricing despite the carriers phasing them out.
Have you tried Spigen's new Apple Watch stand, the S350? It's only £9.49 and works with Nightstand Mode.
Score: 2 Votes (Like | Disagree)

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...