Apple Starts Selling Third-Party Apple Watch Accessories in Retail Stores

As of today, Apple has begun selling third-party Apple Watch accessories in its retail stores. The first third-party Apple Watch product Apple is offering on store shelves is ElevationLab's NightStand for Apple Watch.

Priced at $29.95, the NightStand is a simple, affordable Apple Watch stand that was one of the first Apple Watch stands on the market. The NightStand was originally offered only in blue, black, and red, but it appears the company partnered with Apple to offer stands that match each of the Apple Watch Sport bands. Apple is selling the NightStand in pink, blue, green, black, and white.

nightstand
We visited an Apple Store in North Carolina, where the NightStands are on display next to the Apple Watch Sport bands, Apple Watch chargers, and matching Beats headphones.

The NightStand is one of the few Apple Watch stands available for purchase that supports watchOS 2's upcoming Nightstand Mode, which may be one of the reasons why Apple chose it for retail stores. With Nightstand Mode in watchOS 2, the Apple Watch is able to serve as an alarm clock while charging.

nightstand1
According to a source that spoke to MacRumors, the NightStand from ElevationLab is the only Apple Watch accessory Apple is offering for now, but additional accessories might start appearing in stores in September. ElevationLab's NightStand is currently only available in retail stores and is not yet being offered online.

Apple's decision to begin offering third-party Apple Watch accessories comes amid a major revamp of its retail stores. As of today, Apple retail stores no longer have iPad "smart signs" that display pricing information and product details next to each product for sale.

applestorepricingapp
Instead, Apple's display products, such as iPhones, iPads, and Macs, now include a dedicated "Pricing" app that users can open up to get pricing information.

pricing2
In recent months, Apple Stores have been undergoing some significant transformations. Along with the removal of the smart signs to reduce clutter and confusion, Apple has also slimmed down on the number of accessories for a more refined look. In the future, many accessories will also feature Apple-designed packaging.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

bbaumgardner22 Avatar
71 months ago
Personally, I don't think the "pricing" app is easier than the old iPad 2 displays. I really liked the iPad displays. Maybe I'm in the minority on that...
Score: 19 Votes (Like | Disagree)
Akzel Avatar
71 months ago
Ugh, so instead of easily accessible information we have to click/tap away to find about prices? I think it's bad for the consumer. :\
Score: 7 Votes (Like | Disagree)
rdlink Avatar
71 months ago

Ugh, so instead of easily accessible information we have to click/tap away to find about prices? I think it's bad for the consumer. :\

I liked the iPad 2 consoles better, also. But there are a couple of things about that. First, I liked them because they were a cool use of tech, and I appreciated the fact that they were able to do it. Second, I read about them on MacRumors when they were first put into play, so I knew what they were. Thus, I was "in the know" when I was at the store, and they didn't confuse me. However, in watching people who were far less technical in the store, and accompanying friends and family to the store I noticed that others didn't often seem completely at ease with them, and either ignored them totally, or started to play with them as if they were a display device. So I could see why Apple would remove them for that reason. I assume they had better research/metrics on it than my anecdotal observations.
Score: 6 Votes (Like | Disagree)
Thunderhawks Avatar
71 months ago

Ugh, so instead of easily accessible information we have to click/tap away to find about prices? I think it's bad for the consumer. :\

The amount of energy it takes to lift my arm, flick out a finger to touch the display an dread what I see is just too much strain on my body.

I feel a class action suit coming on for tapping tunnel syndrome, eye strain and since I have to lift my arm, maybe Tommy John surgery will be needed.
Jeez.
Score: 5 Votes (Like | Disagree)
kcirtap00 Avatar
71 months ago

Personally, I don't think the "pricing" app is easier than the old iPad 2 displays. I really liked the iPad displays. Maybe I'm in the minority on that...

I preferred the iPads as well. There's something very inelegant about opening an app to see pricing information instead of just having it right there.
Score: 4 Votes (Like | Disagree)
SMIDG3T Avatar
71 months ago

$30? Not bad for being sold in the Apple Store. Doesn't beat my much sleeker Spigen aluminum one for $20 though.

Also, it looks like Apple may just continue to stick with contract subsidized pricing despite the carriers phasing them out.

Have you tried Spigen's new Apple Watch stand, the S350? It's only £9.49 and works with Nightstand Mode.
Score: 2 Votes (Like | Disagree)

Top Stories

Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
2021 mbp sd slot feature2

Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
airpods galaxy buds comparison

Samsung Galaxy Buds Pro vs. Apple AirPods Pro

Friday January 22, 2021 2:34 pm PST by
Samsung in January unveiled new flagship Galaxy S21 smartphones and alongside the new phones, introduced the $200 Galaxy Buds Pro, which are priced at $199 and offer Active Noise Cancellation. Subscribe to the MacRumors YouTube channel for more videos. These new Galaxy Buds Pro are clearly designed to compete with Apple's AirPods Pro, so we thought we'd compare the two sets of earbuds in our...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...