The ad is obviously fake, with no mention of the "iPhone 6s Plus" -- as a note, the two phones only appeared in commercials alongside one another last year and were never separated -- but still presents an interesting take on the new iPhones coming out in a few weeks.
Although well-edited, the false ad is more reminiscent of Apple's older iPod music-inspired ads than the somewhat downbeat and more feature-focused commercials from the past few years. The ad's suggestion of a line-up of next-generation iPhones without the now-expected Space Gray or Gold options -- backed by the tag "Be vibrant. Even faster." -- is perhaps the biggest tip-off of its mendacity.
News and rumors surrounding the "iPhone 6s" and "iPhone 6s Plus" have only gotten heavier as we move into September. Possible launch dates for the devices point towards September 18, with other stories suggesting Apple has fixed its "Bendgate" issues from last year and that users should see an increase in productivity and maneuverability on the new iPhone thanks to Force Touch shortcuts.