Nearly Half of Apple Music Users in U.S. No Longer Using Free Trial
A new study by consumer research firm MusicWatch finds that 77% of iOS users in the United States are aware of Apple Music, with 11% currently using the streaming music service. Additionally, among those that signed up for Apple Music's three-month trial, 48% said they are no longer using the service and 61% reported they have turned off the auto-renewal subscription option in iTunes.

Apple Music has attracted more users from Spotify Premium than ad-supported services such as Spotify Free and Pandora:
More than one quarter (28 percent) of Spotify Premium customers also use Apple Music, but the draw from popular ad-supported services is more modest: Just 11 percent of Spotify Free users, and 6 percent of Pandora users, now use Apple’s offering.
“In terms of benchmarking Apple Music, 40 percent of iOS users are buying digital downloads from iTunes, suggesting trial of Apple Music could be higher,” said Russ Crupnick, managing partner of MusicWatch. “That’s the disadvantage of not being the first mover in a market where very good services currently exist.”
While nearly half of iOS users that have tried Apple Music are no longer using the service, with some maintaining their loyalty to Spotify, Pandora and other rivals, the study finds that 64% of current users said they were "extremely" or "very likely" to pay for an Apple Music subscription following the free trial period, which concludes on September 30 for those that signed up on launch day.
The research study also claims that 30% of Apple Music users listen to Beats 1, while 27% use Apple Music Connect. MusicWatch's data is based on an August 2015 survey of 5,000 U.S. consumers age 13 and older, and the results were weighted to the U.S. population. The research firm has been cited by publications such as The New York Times, The Wall Street Journal and Fortune.
Update: In a statement to The Verge regarding this survey, Apple said 79 percent of people who signed up for the Apple Music free trial are still using Apple Music.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so.
The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Apple is...