Target Begins Testing Beacon-Based Deals and Recommendations in 50 Stores

Target this morning announced that it would begin testing beacon technology in 50 of its stores in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle (via Buzzfeed and TechCrunch). The company plans to use the technology to send deals and customized recommendations to customers who opt-in to get the notifications within the Target iOS app [Direct Link].

target beacon iphone1
After users download the app and turn on notifications and Bluetooth, the beacon technology will discover where customers are within each Target location and send out subsequent push notifications regarding items in their nearby vicinity. Target promises that it will keep beacon alerts to a maximum of two per shopping trip. The company says the current plan is to "adapt and enhance" the service following the 50-store roll out, then introduce it to other locations sometime later in the year.

During Target’s testing period, capabilities are limited to surfacing deals and recommendations based on what section of the store a customer is in: A two-for-one deal on Tylenol pops up when a shopper hits the pharmacy, or a recipe for banana bread appears while walking through the fresh fruit section. Target has plans to add features like reorganizing a shopping list based on the most efficient route through the store, and pushing a reminder if you forgot anything on that list once you hit the checkout line, but these will not be available at launch.

Target hopes that the Bluetooth-enabled technology will be welcomed by customers, thankful of its ability to keep them in the loop of weekly deals -- courtesy of a bit of synergy with the company's Cartwheel coupon app [Direct Link] -- in addition to acting as a hub and guide in their shopping experience. The beacon technology will even gather data from third-party apps, letting users know what clothes and shoes near them in the store are currently trending on Pinterest, for example.

Apple has its own spin on the beacon technology, iBeacons, that it's rolled out in all of its brick-and-mortar retail stores across the country. Like Target's plan, the App Store app provides customers with nearby notifications of accessories to purchase and even local store events that may be occurring. Last year, the company tested the technology in small scale retail store locations like American Eagle and even at Dodger Stadium in Los Angeles.

Tag: Target

Top Rated Comments

AngerDanger Avatar
85 months ago
Well, my interest in this dipped a bit once I realized there was an E in "beacon". I would've preferred:



Attachment Image
Score: 24 Votes (Like | Disagree)
2457282 Avatar
85 months ago
Can you turn on Apple Pay please. we can deal with the beacons afterwards. Thank you.
Score: 14 Votes (Like | Disagree)
Rogifan Avatar
85 months ago
Hey Target how about giving us Pay already? You don't have to be stupid just because Walmart is.
Score: 7 Votes (Like | Disagree)
taptic Avatar
85 months ago
I get so much spam from Target that I've had to remove myself from all their lists. Instead of attracting customers with bait sales and pennies off something, I'd prefer they do it with convenience. I buy most things online and when I do want to pick something up at the store I often buy it online and it is waiting for me at customer service. Now that Amazon has Amazon Pantry, Target should consider ways to attract customers by streamlining the shopping experience, not spamming us with more deals we don't want to waste our time sifting through.
Yeah, this is great technology with a lot of potential for simplifying customer's shopping, but they have to be careful not to spam us with "deals" every time we walk in. Knowing Target, this is unfortunately what will probably end up happening instead of something like integrated reminders that might help you get a grocery list.
Score: 6 Votes (Like | Disagree)
dannyyankou Avatar
85 months ago
Can you turn on Apple Pay please. we can deal with the beacons afterwards. Thank you.
It's coming, don't worry. Chip and pin will be enabled August 17, then they'll work on Apple Pay after that.
Score: 4 Votes (Like | Disagree)
The Barron Avatar
85 months ago
Get Apple Pay working in all Target stores!
Score: 2 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...